kawaii japan lifestyle
Mural Masters Strike a Chord: THE OVER ALLs Debut with “OVER WALLs”
kawaii Idol News & Announcements in Japan Dive into the World of ‘Himitsu no AiPri’ Episode 91: A Legend Unfolds!
Get ready for the highly anticipated Episode 91, 'Legend Story!!!!', of the popular anime 'Himitsu no AiPri.' Discover the thrilling synopsis and exclusive preview images as the idols prepare for the 5th AiPri Contest and uncover the secrets of AiPriVerse.
Sanrio Sun-Kissed Chic: GYDA and Hello Kitty Unveil a Playful New Collaboration
Fashion brand GYDA is set to launch an exciting collaboration with the globally adored Hello Kitty, featuring playful designs including a 'tanned' Hello Kitty and signature leopard prints. Pre-orders begin January 9, 2026, offering fans a fresh take on kawaii fashion.
kawaii makeup japan news Makeup Creator GYUTAE Unveils “Rosé Crystal” Lip Plumper: AGAR ISM’s Latest Collaboration Promises Dazzling Innovation
Japanese beauty brand AGAR ISM partners with top makeup creator GYUTAE to launch a special edition lip plumper, featuring a unique "Rosé Crystal" color and enhanced plumping power, blending advanced skincare with captivating makeup effects.
kawaii skincare japan news La Prairie Unveils “PT Rare HR Protocol S”: A 30-Day Intensive Journey to Rejuvenated Skin
Swiss luxury skincare brand La Prairie introduces "PT Rare HR Protocol S," a revolutionary 30-day intensive serum program designed to restore skin's vitality, hydration, and firmness, available from January 9, 2026.
kawaii japan character Step into a World of Enchantment: “Miyabichi no Onmyoji Cafe Letter & Moon” Unveils Mystical Collaboration!
Prepare for an otherworldly experience as the highly anticipated "Miyabichi no Onmyoji Cafe Letter & Moon" opens its doors in Tokyo and Osaka, featuring exclusive art by Sakura Fujimoto and a treasure trove of enchanting goods.
Pokemon Unleash Your Inner Trainer! Pokémon Masters EX Celebrates 6.5 Years with Exclusive New Merchandise at Animate
Pokémon Masters EX fans rejoice! Animate is launching a special merchandise collection featuring beloved in-game illustrations on February 14th, alongside an anniversary fair offering exclusive postcards and an immersive exhibition space in Ikebukuro.
kawaii japan character Fujiya’s Iconic Duo, Peko and Poco, Unveil a Whimsical New Crew of Animal Friends to Enchant Fans Globally
Fujiya's cherished mascots, Peko-chan and Poco-chan, are expanding their universe with the introduction of five new animal characters in January 2026, marking the first addition to their family in nearly 30 years. Fans can look forward to exclusive merchandise, including adorable stationery mesh pouches, debuting at the "Peko-chan's Chocolate Kingdom" event at Keio Department Store Shinjuku.
kawaii Goods & Daily Items Discover Your Perfect Piece: Tokyo’s “Utsuwa to Kurashi Ichi” Returns with Over 200 Booths!
The "Utsuwa to Kurashi Ichi in Tokyo vol.2" event is set to transform Showa Kinen Park into a vibrant marketplace from February 14-15, 2026. This expanded festival will feature over 200 booths, offering a diverse array of Japanese ceramics, lifestyle goods, and a newly introduced "Flower & Green Zone," inviting attendees to find unique items that enrich their daily lives.
kawaii makeup japan news Japanese Nail Art Powerhouse ‘mao nail’ Joins Forces with K-Beauty Sensation ‘naxna’ for Grand Japan Debut
Discover how the acclaimed Japanese gel nail brand 'mao nail' is partnering with the emerging Korean beauty label 'naxna' for its highly anticipated launch show, 'FIND 美 (ME) with PARK HYUNGSIK', promising an exciting blend of beauty philosophies and exclusive surprises for attendees.
kawaii haircare japan news ME-Q Unveils Customizable Folding Combs with Mirrors: Your Next Must-Have Kawaii Accessory
ME-Q, a prominent Japanese online print service, has launched a new customizable folding comb featuring an integrated mirror. This compact, full-color printable accessory, available from a single piece, is poised to become a sensation for character goods, live event merchandise, and beauty brand novelties, blending practicality with personalized 'kawaii' charm.
Kawaii Game Characters Unleash Your Inner Pegasus-Unicorn: GLOOMY Bear Takes Over Cure Maid Café for the Year of the Horse!
Akihabara's iconic Cure Maid Café is transforming into a fantastical realm for the '2026 Year of the Horse Pure Pegasus-Unicorn GLOOMY Cafe,' running from January 17th to 28th, 2026. This limited-time event features an array of GLOOMY-themed dishes, desserts, and drinks, culminating in a special character greeting event on January 25th.
kawaii Travel & Local in Japan Atami’s Sweetest Winter Escape: Ichigo BonBonBERRY Unveils Decadent Strawberry-Chocolate Delights!
From January 10th, Ichigo BonBonBERRY ATAMI HOUSE. introduces a limited-time collection of luscious strawberry and chocolate sweets, offering a melt-in-your-mouth experience with the season's freshest berries in charming Atami.
kawaii japan fashion AMERICAN HOLIC and PENNEY’S Unleash Their Third “Amekaji” Collaboration: A Spring Collection Steeped in Vintage Charm and Playful Pink FOX
AMERICAN HOLIC and PENNEY'S launch their highly anticipated third collaboration, featuring 10 new "Amekaji" (American Casual) items for spring, highlighted by the exclusive Pink FOX motif, available from January 10th.
Sanrio Sweet Symphony Unfolds: Harmonyland Unveils “CHOCOLAT×FRUIT” Event, Featuring First-Ever “Tabekko Doubutsu” Collaboration!
Sanrio Character Park Harmonyland in Oita Prefecture launched its enchanting "HARMONYLAND CHOCOLAT×FRUIT" event, bringing together Sanrio favorites with the beloved "Tabekko Doubutsu" animal cracker characters for the first time. Visitors can immerse themselves in a sweet-themed world with unique photo spots, exclusive merchandise, a lively stage show, and delectable chocolate and fruit-inspired treats.
Kawaii Game Characters “Gnosia” Characters Hit the Arcade in Style! Namco Collaboration Unveils Exclusive Denim-Themed Merchandise
The TV Anime 'Gnosia' is partnering with Namco for a special "Denim Arcade" campaign, offering fans a unique collection of exclusive merchandise and exciting in-game and social media promotions.
kawaii skincare japan news Cultivate Your Glow: Kimura Soap Unveils HASHUKA, a New Skincare Brand Rooted in Japanese ‘Tsuchi-zukuri’ Philosophy
Centuries-old Japanese soap maker Kimura Soap introduces HASHUKA, its first skincare line, launching with a unique 'Night Veil' emulsion designed to 'cultivate' the skin for optimal moisture and resilience, drawing inspiration from plant vitality.
Fan Culture & Interaction in kawaii Idol Life SKE48 x Men’s Clear’s “C’s”: Get Closer to Your Idols with Exclusive Skincare Event in Nagoya!
SKE48 members are set to host a special "Original Benefit Handover Event" at Don Quijote Sakae Honten, collaborating with Men's Clear's skincare brand "C's." Fans purchasing eligible "C's" products will receive exclusive signed cards directly from the idols, offering a unique opportunity to connect with their favorite SKE48 members.
kawaii makeup japan news Majolica Majorca Unveils Next-Gen Mascara with Revolutionary “Washable Lock Technology”
Majolica Majorca is set to transform eye makeup with its new "Lash Expander NeoLash" mascara, featuring the groundbreaking "Washable Lock Technology." This innovative product promises to deliver both powerful, long-lasting curl retention and the convenience of easy removal with warm water, addressing a long-standing desire among mascara users.
kawaii japan beauty LIPS Monthly Trend Awards Unveil January’s Hottest Beauty Buzz: How “Best Cosme” Wins Ignite Viral Sensations
The LIPS Monthly Trend Awards for January 2026 highlight a significant impact from the "LIPS Best Cosme 2025" winners, with many acclaimed products experiencing renewed viral popularity. This report delves into the top-ranking items across cosmetics, base makeup, skincare, and haircare, revealing how consumer engagement and innovative marketing strategies are shaping Japan's beauty landscape.
kawaii haircare japan news Unlock Salon-Quality Straight Hair at Home: Ur.Salon Debuts Revolutionary Ultra Straight Hair Iron
Ur.Salon, a lifestyle beauty brand by KURUKURU Co., Ltd., has launched its "Ultra Straight Hair Iron" on January 9, 2025. This innovative device promises professional-grade sleek hair that lasts all day, thanks to its unique hot and cold double plate structure designed to combat frizz and heat damage effectively.
kawaii japan fashion N21 Unveils Japan-Exclusive Valentine’s Treasures: Kuromi, MLB, and Steiff Collide in Stylish Pop-Up Extravaganza
Italian fashion house N21 is launching a series of Japan-exclusive items perfect for Valentine's Day, featuring captivating collaborations with Sanrio's beloved Kuromi, cap brand '47 and MLB, and luxury plush maker Steiff. These unique collections will be showcased at limited-time pop-up events across major Japanese cities, offering a blend of playful charm and sophisticated style.
Sanrio Ito Yokado Unveils a ‘Chocolate Museum’ for Valentine’s 2026
Japan's retail giant expands its Valentine's Day lineup by 10%, featuring exclusive Sanrio, Netflix, and Godiva collaborations alongside delightful 'Jibun Choco' treats designed to captivate every heart.
kawaii Travel & Local in Japan Atami Pudding Factory Debuts with Retro Public Bath Charm: Witness Freshness in the Making!
Experience the unique blend of freshly made puddings and nostalgic 'retro public bath' aesthetics at Atami Pudding's new sixth store, aiming to revitalize Atami's hidden streets.
kawaii Travel & Local in Japan Japan’s 2026 Pulse Check: Cost of Living Fears Outweigh Income Anxieties, While Young Women Prioritize Health and Hobbies
A new survey reveals Japan's core anxieties for 2026: surging cost of living and personal health concerns, while young women's passion for hobbies and fashion defies economic caution.
Sumikkogurashi Rilakkuma’s “Yuruyuru Pokapoka” Series Expands with New Friends and Adorable Goods
Prepare for a wave of cuteness as Korilakkuma, Kiiroitori, and Chairoikoguma join the relaxed 'Yuruyuru Pokapoka' collection, bringing a fresh array of stationery, plushies, and lifestyle items starting February 2026.
kawaii makeup japan news Lancôme’s Legendary Juicy Tubes Make a Triumphant Return, Promising Plump, Sparkling Lips
The iconic Lancôme Juicy Tubes, beloved for their fruity scent and juicy finish, are set to relaunch on February 6, 2026. This revival brings back a cult favorite with 6 vibrant shades, inviting a new generation to experience its captivating charm and signature plump, glossy effect.
Sumikkogurashi Sentimental Circus Unveils ‘Warmth, Fleeting Soap Bubble Night’: Shappo’s 15-Year Journey Culminates in a Relaxing Bathtime Escape
San-X's beloved Sentimental Circus introduces its 39th enchanting theme, celebrating protagonist Shappo's enduring adventures with a soothing bath-inspired collection, set to launch in February 2026.
Sumikkogurashi Sumikkogurashi’s New “Tanuki no Manmaru Restaurant” Theme: A Deliciously Round Adventure Awaits!
Get ready for an adorable feast! Sumikkogurashi characters are getting delightfully plump in their new "Tanuki no Manmaru Restaurant" theme, launching in February 2026 with a charming lineup of plushies, kitchenware, and stationery.
kawaii makeup japan news Dream Skin Come True: Club Suppin Loose Powder Unveils Nationwide, Offering Poreless Perfection You Can Sleep In
Japan's beloved "Suppin" (bare-faced) beauty line introduces its first loose powder, promising a fluffy, poreless finish and oil control, all while being gentle enough to wear overnight. This highly anticipated product, with its unique skincare-infused formula, is set to launch nationwide on February 23, 2026.
kawaii skincare japan news HARIMARO Revolutionizes Skincare with New ‘Stratum Corneum Prep Toner Pads’
Japanese skincare brand HARIMARO introduces innovative toner pads designed to gently exfoliate and prepare the skin's outermost layer for enhanced absorption. Launching January 9, 2026, these pads combine AHA/BHA with botanical ingredients for a refreshed, hydrated complexion.