kawaii japan fashion
Japanese Superstar Yuta Jinguji Joins AMIRI as Global Ambassador, Blending Music and High Fashion
kawaii japan fashion Mila Owen Blossoms into Spring with “Flower Dress Code” Collection, Featuring Model Maria Kamiyama
Mila Owen launches its "Flower Dress Code" Early Spring Collection online on January 15th, featuring model Maria Kamiyama in vibrant floral prints. The collection, embodying the brand's "NEXT BASIC" concept, also comes with exclusive MILAO bear smartphone wallpapers and in-store stickers to welcome the season.
kawaii Goods & Daily Items DEAN & DELUCA Unveils “Bärenpratzen”: Bear-Paw German Delights with a Kawaii Twist
DEAN & DELUCA, in collaboration with renowned confectionery researcher Rika Fukuda, is set to launch "Bärenpratzen" — charming bear-paw shaped German baked goods — starting January 16, 2026. These delightful treats, featuring a crispy exterior and crumbly interior, are ideal for Valentine's gifts or a special personal indulgence.
kawaii japan fashion CELFORD Unveils ‘Blooming Tweed Collection’ Featuring Seika Furuhata, Capturing Spring’s Elegant Radiance
Japanese fashion brand CELFORD has launched its 'Blooming Tweed Collection,' showcasing a vibrant array of tweed and floral designs. Model Seika Furuhata gracefully presents the latest looks, which are now available for pre-order, embodying sophisticated spring elegance.
kawaii haircare japan news Unleash Your Inner Idol: Shiseido’s ULTIST x tripleS Unveils ‘Fairy Bloom’ Hair Color Collection
Discover the enchanting 'Fairy Bloom' collection, a collaboration that promises to ignite personal expression through vibrant, K-Pop inspired hair transformations.
kawaii japan fashion SHIPS and Dragon Quest VII Reimagined Set Sail on a Stylish Adventure with First-Ever Collaboration Capsule Collection
Japanese fashion brand SHIPS partners with Square Enix's highly anticipated 'Dragon Quest VII Reimagined' for an exclusive capsule collection, launching January 28, 2026. Featuring iconic game motifs on apparel and accessories, this collaboration unites the worlds of fashion and fantasy.
kawaii japan character ZO&FRIENDS Returns: G-DRAGON’s Beloved Characters Ignite Shibuya with Second Pop-Up
IPX (LINE FRIENDS) and G-DRAGON's character collaboration, ZO&FRIENDS, is set to launch its highly anticipated second pop-up in Shibuya, featuring exclusive merchandise and immersive experiences.
Kawaii Manga Characters Chibi Maruko-chan Joins Forces with BREEZE for a Heartwarming “DAISUKI Pants” Collaboration!
The beloved anime character brings her heartwarming world to children's apparel, celebrating the 5th anniversary of BREEZE's popular "DAISUKI Pants" series with exclusive, artist-designed items.
kawaii makeup japan news CEZANNE Unveils Trio of Base Makeup Innovations for a Flawless, Shine-Free Kawaii Glow
Japan's beloved CEZANNE expands its popular 'Sebum-controlling Base' line with a high SPF version, introduces a new 'Cover Beige' shade for its Poreless Concealer, and launches the innovative 'Poreless Fix Powder' to achieve a long-lasting, smooth, and transparent complexion.
Kawaii Game Characters SHIPS Sets Sail with Dragon Quest VII Reimagined in First-Ever Collaboration
Embark on a fashion adventure as Japanese brand SHIPS partners with the iconic RPG, Dragon Quest VII Reimagined, for a capsule collection launching January 28th. Discover exclusive apparel and accessories that blend classic gaming motifs with contemporary style, available for pre-order now.
kawaii japan character GLAY’s 30th Anniversary Marks First-Ever Gashapon Debut: Adorable “Machibouke” Figures Fulfill a Decade-Old Promise
Rock band GLAY celebrates their fan club's 30th anniversary with their first Gashapon figures, featuring the "Machibouke" series inspired by a memorable 10-year promise. This limited-edition collection will be available from January 2026.
kawaii japan fashion Harajuku Sparkles: The 8th Generation of Furisode TEENS Unveiled with Joyful Eli
The 8th generation of "Furisode TEENS supported by Joyful Eli" was vibrantly unveiled in Harajuku on January 13, 2026. Six popular Z-generation models showcased stunning furisode, kicking off a year-long project dedicated to sharing the allure and latest trends of traditional Japanese formal wear with a modern twist, fostering a deeper connection with the Coming-of-Age celebration.
kawaii japan beauty LE SSERAFIM’s KIM CHAEWON Becomes New Muse for ReVIA Contact Lenses, Marking 10th Anniversary with Grand Renewal!
Global sensation KIM CHAEWON of LE SSERAFIM steps in as the fresh face of ReVIA, as the beloved contact lens brand celebrates its 10th anniversary with a massive brand overhaul, introducing new colors, enhanced features, and expanded product lines.
kawaii Travel & Local in Japan Panda-monium for Your Palate! Tsubakiya Coffee & Ducky Duck Unveil Adorable Tiramisu Panda Cream Puffs
Japan's beloved panda cream puffs get a sophisticated Italian twist with a new limited-edition tiramisu flavor from Tsubakiya Coffee and Ducky Duck. Discover the charming treat that blends 'kawaii' cuteness with a rich, bittersweet dessert experience.
kawaii japan idol Masaki Suda’s ‘SENSATION CIRCLE’ EP Celebration: AWA Lounge Hosts Exclusive Listening Party
Dive into the world of Japanese star Masaki Suda with a special listening party on AWA Lounge, celebrating his latest EP, 'SENSATION CIRCLE.' This free online event offers fans a unique chance to experience his music, from new tracks to beloved classics, and connect with fellow enthusiasts.
kawaii skincare japan news Unveiling the Post-Seijin-shiki Skin Crisis: 70% of Young Japanese Women Face Breakouts After Coming-of-Age Makeup
A new survey reveals that nearly three-quarters of Japanese women experience skin troubles after their elaborate Coming-of-Age Ceremony makeup, with dryness and acne being the most common issues. Recovery often takes days, highlighting the need for proper aftercare.
Kawaii Game Characters Unleash the “Sword of the Celestial Shadow”! “Festibattle+” Ignites with New Event and Kawaii Kimono Wear
Colopl and MIXI's mobile and PC game "Festibattle+" launches its new event, "Sword of the Celestial Shadow," featuring Eleanor's stunning kimono-style outfit and powerful new EX Skill Chips for Lucifer and Shanao. Players can also dive into a 1.5th Anniversary Eve Festival packed with bonuses.
kawaii japan fashion K-Pop Sensation KiiiKiii Takes the Spotlight as WEGO’s 2026 Spring Visual Models!
The rising 5-member girl group, celebrated for their unique charm, brings a 'NEW SPRING' style to the iconic Japanese fashion brand, complete with exclusive in-store experiences and limited-edition merchandise.
kawaii makeup japan news Monchhichi & Friends Unveil Whimsical “Yumekawa” Cosmetics Collection for Prize Games
Japan's beloved Monchhichi and its friends are back with a second "Yumekawa" cosmetic series, launching exclusively as prize game items at Molly Fantasy and PALO amusement facilities. This collection features pastel-hued makeup and accessories, alongside a special SNS giveaway.
Kawaii Game Characters Bikkuriman Wonder Collection Unveils “Arrival and Astonishment” Chapter 22, Plus Two Dazzling New Characters!
The popular mobile RPG "Bikkuriman Wonder Collection" expands its epic Holy-Devil War saga with the full release of Chapter 22 and introduces powerful new characters, Kaiki Inca and Resshin Shoko, alongside exciting limited-time events.
kawaii japan fashion Streetwear Meets Whimsy: 9090 Announces First-Ever Collaboration with Beloved Kawaii Character Chiikawa
Japanese streetwear brand 9090 is set to launch its first-ever collaboration with the immensely popular character Chiikawa. This highly anticipated collection will feature exclusive, original visuals and be available for pre-order only through 9090's official online store, starting late March 2026.
kawaii japan fashion Break Free from the Ballroom: Liwoy. Invites You to Take Your Dream Dress to the Streets of Fukuoka
Liwoy., a rental service for exquisite imported dresses, is set to transform how we experience special occasion wear with its unique "POPUP STORE in Fukuoka." Held on February 10th and 11th, 2026, this event offers not just a chance to see and try on stunning dresses, but also a groundbreaking opportunity to wear a selected gown out into the city for a day of personal exploration.
kawaii japan beauty Japan’s 2026 Beauty Forecast: Small Faces Reign Supreme, Driven by Self-Esteem and Social Media
A recent survey among 20-30s Japanese women unveils the surprising top beauty trend for 2026: facial contouring. This shift is fueled by a desire for self-confidence and the pervasive influence of social media.
Pokemon Eevee Tokyo Banana Returns! Celebrate Pokémon’s 30th Anniversary with a Fluffy, Caramel Treat
The beloved "Eevee Tokyo Banana" is making a highly anticipated comeback after four years, just in time to celebrate Pokémon's 30th anniversary. Fans can enjoy the adorable "Caramel Mofuart" flavor from January 14 to April 19, 2026.
Pokemon Catch ‘Em All: Pokémon’s 30th Anniversary Celebrated with Special Mont Blanc Harbor Sweets
To mark three decades of Pokémon, Ariake Co., Ltd. is launching the 'Pokémon Milk Harbor Mont Blanc,' a delightful new treat featuring fan-favorite characters and a unique Monster Ball shape, available from January 15, 2026.
Kawaii Anime Characters Japanese Teens’ Spending Secrets Unveiled: Why Junior High Girls Are Obsessed with Character Collaborations!
A new survey by Excrie reveals fascinating insights into the spending habits of Japanese junior and senior high school students. While snacks and drinks top their self-purchased lists, and parents often handle haircare decisions, a striking trend emerges: junior high school girls are particularly drawn to products that feature their beloved anime and character collaborations, signaling a powerful connection between fandom and consumer choices.
kawaii japan fashion SHIBUYA109 & ViVi Unite: The New Era of Youth Marketing Begins
Tokyo's iconic SHIBUYA109 teams up with leading fashion magazine ViVi to launch an innovative promotion plan, blending social media buzz with real-world experiences to captivate the Gen Z market. This partnership aims to redefine how brands connect with young consumers.
kawaii makeup japan news Unveiling the Unseen: K-Beauty Icon Won Jungyo’s Journey Comes to Life in New Short Drama Series
The short drama series "History of Wonjungyo" delves into the challenging yet inspiring life of K-Beauty pioneer Won Jungyo, showcasing her dedication and the untold stories behind her success, with actress Ren Ishikawa in the lead role.
kawaii Live Shows & Events in Idol Culture Idol Group ≒JOY Embraces Future Tech for 4th Anniversary Concert at Nippon Budokan
≒JOY, the popular idol group produced by Rino Sashihara, is set to electrify fans at their 4th Anniversary Premium Concert at Nippon Budokan, featuring state-of-the-art facial recognition entry and an exclusive fan club pre-sale.
kawaii makeup japan news Haruna Kojima’s Her lip to BEAUTY Unveils “LIP TO LOVE SERUM”: A New Era of Lip Care and Color
Her lip to BEAUTY, produced by Haruna Kojima, introduces "LIP TO LOVE SERUM," a groundbreaking beauty serum lip that offers profound hydration, radiant shine, and comprehensive care. Featuring over 90% beauty ingredients, this innovative product combines makeup with skincare, launching nationwide on February 21, 2026, with exclusive pre-sales events.
kawaii japan character Disney Character Water Bottles Launch at Akachan Honpo: A Magical Hydration Must-Have!
Akachan Honpo announces an exclusive pre-sale for new b.box stainless steel drink bottles featuring beloved Disney characters Winnie the Pooh, Lion King, and Bambi, combining charming designs with high-performance insulation for children aged 12 months and up.