kawaii japan fashion

WEGO Revives Heisei Era Charm: Iconic Shojo Manga ‘Ciao’ Collaborates for a Nostalgic Fashion Collection

Fashion retailer WEGO is bringing back the beloved 'Heisei Joji' era with a special collaboration featuring three iconic shojo manga from 'Ciao' magazine: 'Kirarin Revolution,' 'Gokujō!! Mecha Mote Iinchō,' and 'Mirumo de Pon!'. This collection, inspired by staff favorites, offers apparel and goods available from January 30, 2026.
Pokemon

Pokémon’s Nyaoha Joins the Court! “Tenipin” Experience Event Comes to Aeon Mall Musashimurayama

The Japan Tennis Association is bringing the innovative "Tenipin" game, a fun tennis-type sport featuring Pokémon's Nyaoha as a Kids Ambassador, to Aeon Mall Musashimurayama on February 11, 2026. This free event offers families a chance to enjoy an accessible new way to play tennis, complete with original racket making and expert coaching.
kawaii Goods & Daily Items

Glow-Up Alert! Sebonstar Teams with KOGYARU for a Luminous, Nostalgic Charm Collection

Japan's beloved toy candy, Sebonstar, ignites the 'Heisei girl culture' trend with a dazzling glow-in-the-dark collaboration featuring elementary school gal group KOGYARU, launching an exclusive collection and pop-up store.
kawaii Idol News & Announcements in Japan

Aiming for ‘SSR’ in the Idol World, a New Project Kicks Off

A new idol project by WithU Co., Ltd. is seeking talents to become the "SSR" (Sweet, Sexy, Radiant) of the idol world. The project promises extensive support, including free lessons, top-tier creative teams, and major performance opportunities, aiming for national tours and diverse media appearances by 2029.
kawaii Goods & Daily Items

Sebonstar x KOGYARU: Shibuya 109 Pop-Up Brings Luminous Charm and “Gyaru” Style to Kawaii Fashion

Kabaya Foods announces a limited-time Sebonstar pop-up store at SHIBUYA109, celebrating the new Luminous Sebonstar Collaboration with elementary school gyaru collective KOGYARU, featuring exclusive product pre-sales and a dazzling Instagram contest.
kawaii Idol News & Announcements in Japan

Chihaya Kisaragi Merchandise Unveiled for “OathONE” Solo Concert

New merchandise featuring Chihaya Kisaragi from The Idolmaster series, including a meticulously embroidered work shirt, a sterling silver pendant, and an exclusive T-shirt, will be available at her solo concert "OathONE" at Nippon Budokan.
kawaii Live Shows & Events in Idol Culture

hololive 3rd Generation Ignites K-Arena Yokohama with “Operation Heartful Cuties” Live

The virtual idol group hololive 3rd Generation, featuring Usada Pekora, Shiranui Flare, Shirogane Noel, and Houshou Marine, delivered two days of captivating performances at K-Arena Yokohama for their “Operation Heartful Cuties” live concert, showcasing their evolution as "strongest idols" and deepening bonds with fans.
kawaii Goods & Daily Items

Spring’s Sweetest Surprise: TOKOTOYZ Unveils ‘Nandemo Ikimono’ Series 2!

Dive into a new wave of adorable with fresh puffy stickers and delightfully squishy onigiri toys, bringing a touch of Japanese charm to collectors worldwide starting this January.
kawaii makeup japan news

Wonjungyo Unveils ‘Peach Mocha’ Palette and Pro-Grade Aegyo Sal Brushes: Master the K-Beauty ‘Puffy Under-Eye’ Look with New Tools

K-beauty brand Wonjungyo, supervised by renowned makeup artist Won Jung-yo, is set to launch a new "Peach Mocha" eye and cheek palette alongside two specialized brushes designed for achieving the coveted "aegyo sal" look. These innovative products promise to bring professional idol makeup techniques to everyday routines, with an exclusive pre-sale at a Tokyo pop-up.
kawaii Idol News & Announcements in Japan

AKB48’s Yui Oguri Unveils 2026 Calendar: A Glimpse into Her Authentic Everyday Charm

Fans of AKB48's Yui Oguri can rejoice as her much-anticipated 2026 April-start calendar is set to launch, offering a refreshingly natural portrayal of the idol captured by renowned photographer Koji Hosoi. This new collection promises an intimate look at her everyday life, moving beyond her usual cool image.
kawaii Food & Dessert News in Japan

Pierre Hermé Paris Unveils ‘La Vie Parisienne’ Valentine’s Collection 2026: A Parisian Romance in Every Bite

Pierre Hermé Paris celebrates Valentine's Day 2026 with its 'La Vie Parisienne' collection, featuring exquisite chocolates, macarons, and cakes adorned with unique illustrations by Julie Salles, available from January 19th.
Sanrio

Hello Kitty Fans Rejoice! Beloved Awaji Island Exclusives Now Available Online

The official online shop for AWAJI HELLO KITTY APPLE LAND is launching two new popular apparel items, a cozy sweatshirt and a charming T-shirt, previously only available on Awaji Island. Starting February 1st, fans worldwide can purchase these exclusive Hello Kitty designs, bringing the island's unique kawaii charm directly to their homes.
kawaii Goods & Daily Items

Oekaki-san’s Aquatic Friends Dive into 3D: A New Wave of Kawaii Capsule Toys

The beloved hand-drawn character 'Oekaki-san' makes a splash with 'Oekaki-san Mizu no Ikimono Mascot' – a new series of 10 adorable aquatic creature capsule toys, launching nationwide on January 26, 2026.
kawaii Goods & Daily Items

Charming Characters Join ‘Seal DE Name’ Collection: New Kawaii Name Seals Simplify School Prep for Parents

Osaka, Japan – 'Seal DE Name,' a leading e-commerce site for school and kindergarten preparation goods, has unveiled eight delightful new name seal designs. These additions, featuring popular and easily recognizable illustrations like 'Mochi Animals,' Mendako (deep-sea octopus), and Momonga (flying squirrel), are specifically designed to help children as young as 0-3 years old identify their belongings, transforming the often-daunting task of naming possessions into a fun and stress-free experience for busy parents.
kawaii Goods & Daily Items

Coji-Coji’s Whimsical World Unfolds: Blooming Nakanishi Launches Adorable ZAKKA Collection!

Embrace the Pure and Playful Spirit of Momoko Sakura's Beloved Character with New Everyday Essentials, Available January 28th, 2026.
kawaii Live Shows & Events in Idol Culture

“Fall in Seconds” for aoen: J-Pop Group Announces Exclusive Fan Event for 2nd Single Release

Popular J-Pop boy group aoen is set to host an exclusive fan event, "Baku de Kimi Ochi! Valentine's Pre-order Bonus Event," on February 12, 2026, at Animate Ikebukuro Main Store. This special occasion celebrates their upcoming 2nd Single, "Baku de Ochita" (Fall in Seconds). Fans who pre-order the single through Animate's online store will have the exciting opportunity to win invitations to a group photo session and a unique Valentine's sticker handover event, offering direct interaction with all seven members.
kawaii Idol News & Announcements in Japan

Music & Sweets Unveils ‘Aisu Tooku’: A Pop Journey Through Unspoken Affection

Music & Sweets, a unique music project, is set to release its new single 'Aisu Tooku' on January 20, 2026. This track delves into the delicate balance between distant love and raw impulse, accompanied by a thought-provoking music video that explores intimacy and subtle discord, inviting listeners to connect with their own emotional landscapes.
kawaii japan character

Gap Unveils Adorable Winnie the Pooh Collection for Babies, Celebrating a Century of Friendship

Dive into the Hundred Acre Wood with Gap's new "Gap x Disney - The Winnie the Pooh Collection," offering charming and comfortable apparel for babies to mark Pooh's 100th anniversary.
kawaii Food & Dessert News in Japan

Harajuku’s “Strawberry choco” Debuts at Maihama IKSPIARI for a Limited Time!

Experience the exquisite fusion of premium strawberries and melt-in-your-mouth couverture chocolate as the popular Harajuku specialty store, "Strawberry choco," opens its first pop-up at Maihama IKSPIARI from February 1st to February 28th, 2026.
kawaii Food & Dessert News in Japan

Indulge in Love: Antenor Unveils Exquisite Limited-Edition Valentine’s Chocolates

Kobe's renowned patisserie presents a decadent lineup of rich chocolate and berry delights, available for a fleeting three days only.
kawaii Idol News & Announcements in Japan

Idol Master Cinderella Girls Teams Up with Dai-ichi Life for Special ‘Mirashiru’ Collaboration!

Dive into the enchanting world of 'THE IDOLM@STER CINDERELLA GIRLS' as they join forces with 'Mirashiru by Dai-ichi Life' for an exclusive collaboration featuring idol interviews, digital wallpapers, and limited-edition merchandise.
Pokemon

Vulpix and Alolan Vulpix Descend on Kushiro Airport for a Winter Wonderland Adventure!

Get ready for an adorable encounter! Beloved Pokémon Vulpix and Alolan Vulpix are visiting Tancho Kushiro Airport for a special photo session and to kick off the 'Konkon Vulpix Kira Kira Kushiro Stamp Rally,' inviting travelers to explore Hokkaido's enchanting winter landscape.
kawaii japan lab

Scentdays Unveils a New Sensory Journey: ‘Listening to Scents’ with Hit Composer Junichi Matsuda

Horizon Corporation rebrands its digital scent platform to "Scentdays" and announces a groundbreaking collaboration with acclaimed composer Junichi Matsuda, known for his work with Ayumi Hamasaki and Nogizaka46. This partnership introduces 16 original musical pieces, each meticulously paired with a unique scent, creating an immersive experience where music is not just heard, but felt.
kawaii Live Shows & Events in Idol Culture

Yuhane Yamasaki’s ‘LIVE TOUR -Yume-‘ Captivates Ebisu, Launches Exclusive Online Gacha

Solo idol Yuhane Yamasaki celebrated her 3rd Digital Single 'Wo Ai Ni' with a dynamic concert in Ebisu and announced a special online gacha featuring live photos and unique merchandise for fans.
kawaii Food & Dessert News in Japan

Doraemon Takes Paris! DALLOYAU Unveils Whimsical Sweets Collection for 2026

The beloved robot cat Doraemon returns to DALLOYAU, the esteemed Parisian pastry house, for a new collection of enchanting sweets and gifts. Blending French elegance with Japanese charm, this limited-edition lineup, available from January 22, 2026, promises a delightful fusion for fans worldwide.
kawaii Food & Dessert News in Japan

Daimaru Tokyo Unveils Irresistible Valentine’s Sweets Collection

Tokyo's Daimaru department store is set to delight sweet-lovers with a special Valentine's collection from beloved brands like SNOWS, Poteri Bakery Tokyo, Takanawa Butterista, and COMME PARIS, offering a limited-time array of chocolates, tarts, and unique baked goods.
kawaii Food & Dessert News in Japan

Hoppe-chan, Japan’s Sweetheart Character, Opens First Official Cafe!

Step into a 'Yumekawa' dream world at GiGO Collaboration Cafe for a limited time, featuring exclusive menus, goods, and a celebration of Hoppe-chan's 15th anniversary.
kawaii Idol News & Announcements in Japan

Chrono.R Idols Stage Epic Bic Camera Takeover: Iconic CM Song Remake & ‘New Life’ Goods Unveiled!

2.5D idol group Chrono.R is set to electrify Bic Camera and Sofmap stores across Japan with a 'New Life' themed goods fair. Fans can look forward to exclusive merchandise, special in-store videos featuring the idols singing Bic Camera's iconic theme song, and unique photo opportunities from January 30 to February 23, 2026.
kawaii japan character

SNS Sensation ‘AngryBabyz’ Unleashes Adorable Rage on New iPhone Cases

The wildly popular SNS-born characters, known for their charmingly grumpy expressions, are now available as a vibrant new line of iPhone cases, offering six unique designs to personalize your device.
kawaii skincare japan news

PHYTOLIFT’s “10-Second Lift” All-in-One Gel EX Now a Permanent Staple

PHYTOLIFT's highly anticipated "Phyto All-in-One Gel EX," renowned for its "10-second lift" sensation and over 2.7 million units sold, has officially become a permanent product. This 5-in-1 anti-aging gel offers a concentrated approach to common skin concerns, leveraging unique ingredients like Pantoea L.P.S. and potent phyto stem cell extracts for hydrated, firm, and radiant skin.
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