Travel & Local Lifestyle Spots in Japan

The Influencer Award Japan (IAJ) 10th edition announces 40 nominees across 8 diverse categories, highlighting a new era where deep community connections define influence. Discover who's shaping the future of digital trends.

Sogo Yokohama is set to transform the holiday season into a celebration of personal indulgence and joyful experiences with its "my CHRISTMAS" event, running until December 25, 2025. This special campaign emphasizes "koto shohi" (experience-based consumption), encouraging visitors to treat themselves and loved ones to unique beauty items, fashion accessories, and charming Christmas decor.

O-kashi no Taiyo, a beloved confectionery in Chiba, Japan, is launching its highly anticipated 'Christmas Bar Baum.' This innovative stick-style Baumkuchen, made with 100% Chiba-grown rice flour, transforms into adorable Santa, snowman, and reindeer characters, promising a delightful White Christmas experience with its unique chewy texture and festive appeal.

Scrop COFFEE ROASTERS, in collaboration with local liquor store Kagoya Shoten, introduces a new pound cake made with "Nagareyama Hon Mirin" and "Koboreume," celebrating the region's rich culinary heritage.

For a limited two-week period, Nishio Matcha, a premium Japanese green tea, partners with Kannonnyama Fruit Parlor Ginza and JINNAN CAFE to offer five exclusive, luxurious matcha desserts, including parfaits and mont blancs, elevating the brand's presence in the capital.

Discover how TikTok has captivated one-third of Japan, evolving beyond entertainment into a vibrant economic and cultural hub, from "TikTok Ure" trends to empowering millions of creators.

Experience the melt-in-your-mouth magic of Hokkaido's trending "raw-textured" doughnuts as MILK DO dore iku? opens its 33rd store in Iizuka, Fukuoka, introducing an exclusive "Orange Tea" flavor.

A new sensation joins Nagasaki's beloved souvenir lineup! The "Nagasaki Castella Pie Sand" offers the iconic flavor of castella in a delightful, crispy pie, launching December 1st.

Discover the latest sensations in Tokyo Station's Gransta Tokyo, with 8 newly launched, limited-edition souvenir sweets set to become the city's new classics. From artisanal cheesecakes to unique butter sandwiches and even savory potato chips, explore these delightful treats perfect for any occasion.

Sustainable stationery brand PENON celebrates the completion of its Hokuriku 'Travel Magnet' series, offering unique, eco-friendly souvenirs that capture the vibrant spirit of Ishikawa, Toyama, and Fukui through the eyes of local creators.

Shibuya Hikarie's Creative Space 8/ is set to host a vibrant array of events in December 2025, offering a diverse program spanning art, design, community engagement, and cultural exploration. Visitors can immerse themselves in everything from unique modern sofubi exhibitions to thought-provoking discussions on sustainable living.