Kawaii Lifestyle Trends in Japan Today

Modelpress, Japan's leading female-oriented entertainment news site, has announced its "Faces of 2025," a prestigious list of 14 influential figures shaping the nation's pop culture landscape. Based on nearly 50,000 reader votes, predominantly from women, alongside editorial insight and media exposure, this selection offers a vibrant snapshot of the artists, actors, and digital pioneers captivating audiences and driving new trends.

Afternoon Tea LIVING is set to launch a captivating 'PEANUTS WARDROBE' collaboration on January 7, 2026, featuring Snoopy in a charming array of his iconic past costumes and special anniversary designs, alongside an exclusive sticker campaign and a nostalgic exhibition.

Discover how Zenrin's Map Design GALLERY is transforming everyday stationery into glittering treasures, featuring all 47 Japanese prefectures, and launching exclusive items at the highly anticipated BunGu Joshi Haku 2025 in Yokohama.

The popular "Hanko DE Name Lite 13-Piece Set," essential for school entry and enrollment preparations, has been revamped to include three distinct font choices and charming new animal illustrations, making name-labeling both easier and more personal.

Japanese style icon Tsubasa Masuwaka launches "MEND," her first unisex lifestyle brand, offering apparel and future skincare designed to restore balance and celebrate individuality. Discover the collection that blends comfort with sophisticated style.

Kappa Sushi's "Gochi CAFE" brand unveils two limited-time Japanese sweets: the warm, fluffy, and chewy Hokkaido Azuki Fuwamochi Zenzai, and its creamy counterpart, the Hokkaido Azuki Fuwamochi Cream Zenzai, available from December 4, 2025.

Discover the top 5 furniture pieces that captured Japanese hearts in 2025, from an SNS-viral floor sofa to elegant Japanese-made TV stands, defining modern living trends.

Japan's largest handmade accessory select shop, Cotomonomarche, is hosting "Soushokuichi"—a unique exhibition bringing together handmade accessories, daily goods, interior decor, and tableware. Set for March 2026 at the renowned Futako-Tamagawa Tsutaya Electrics, the event is now open for creator applications, promising a vibrant market where artistry meets lifestyle.

RISU Co., Ltd. launches 'poapel' with its first product, a versatile low table designed for modern low-style living. Featuring mobility, ample storage, and smart design, this table promises to transform cozy spaces, following a highly successful crowdfunding campaign.

Japan Green Tea Co., Ltd. is set to revolutionize breakfast and snack time with its limited-edition 'Instant Nomu An Butter Toast' drink, blending the comforting sweetness of anko with rich butter and toasted notes. This innovative beverage offers a taste of 'Neo Wagashi' culture, making a beloved Japanese treat instantly enjoyable.

Embrace the spirit of renewal with traditional Galette des Rois and festive gift assortments from Biscuiterie Bretonne, perfect for welcoming 2026 with a touch of French elegance and Japanese charm.

Pinkoi, Asia's leading global design e-commerce site, has unveiled the highly anticipated second edition of its 'World Designer PET Tape' series. This collection promises enhanced usability with a new half-cut, sticker-like specification and features 20 fresh designs from 13 acclaimed international designers, perfect for elevating everyday kawaii decorations.

Maruai, a long-established Japanese paper products manufacturer, is set to launch 'SUU,' a charming new stationery and sundries series on April 6, 2026. The inaugural collection, a collaboration with acclaimed illustrator Nodoka Miyashita, features eight exquisite items designed to offer a moment of peace and calm in daily life, embodying the theme 'Stationery for a moment of peace for your heart.'