kawaii japan fashion
Sapporo Black Label Unveils Exclusive Sneaker Collaboration with Maison MIHARA YASUHIRO’s General Scale.
Kawaii Lifestyle Trends in Japan Today
kawaii Goods & Daily Items Unwrap Sweet Fortune: HARApecoLab’s “Peko Kuji” 2026 Promises No Empty Hands
Step into the New Year with a delightful twist! HARApecoLab, known for its "edible jewels," is hosting a special "Peko Kuji" lottery, guaranteeing a prize for every participant who shops online from January 1st to 5th, 2026. Discover the joy of a "lucky dip" with exquisite sweets and unique goods.
kawaii japan lifestyle Unleash Your Inner Emperor: Malulani Hawaii’s ‘Rutile Emperor’ Bracelet Arrives in Omotesando
Harnessing the power of golden rutilated quartz, this exclusive new bracelet from Hawaii-born Malulani Hawaii promises to elevate fortune and ward off negativity, available only at their Omotesando store.
kawaii Food & Dessert News in Japan Indulge in Edible Luck: Japan’s ‘Okashi no Taiyo’ Unveils Auspicious New Year Sweets for 2026
Chiba's beloved confectionery, Okashi no Taiyo, is set to sweeten the 2026 New Year with a limited-edition collection of 'eating lucky charm' desserts. Featuring a revamped Kagami Mochi Rare Cheesecake, a playful Horse Zodiac Roll, and celebratory Red and White Strawberry Daifuku, these treats blend traditional Japanese auspicious symbols with modern culinary artistry for a truly delightful start to the year.
kawaii japan lifestyle Apaman Shop’s Irresistible Dance CM Becomes a YouTube Sensation with 30 Million Views
APAMAN Co., Ltd.'s new Apaman Shop commercial series, featuring sisters Tao Tsuchiya and Honoka Tsuchiya, has captivated audiences, achieving over 30 million views on YouTube in just 38 days. The CM's infectious choreography by Power Puff Boyz and innovative AI visuals are driving its widespread appeal.
kawaii Food & Dessert News in Japan Seven-Eleven Japan Unveils ‘Berry HAPPY! Luxurious Strawberry Time’ Campaign, Transforming Stores into a Pink Paradise
Japan's beloved convenience store chain, Seven-Eleven, is celebrating 'Ichigo no Hi' (Strawberry Day) with an expansive collection of 23 new strawberry-themed delights, ranging from exquisite sweets to unique frozen treats, promising a vibrant and indulgent experience for all.
kawaii Goods & Daily Items Unlock Your Fortune with Cinnamoroll: Connect’s 2026 New Year Lucky Bag Campaign Blends Investment with Kawaii Charm
Connect Securities announces its 'New Year! Connect Lucky Bag 2026' campaign, offering exclusive Cinnamoroll merchandise and investment perks, merging financial growth with adorable Japanese pop culture.
kawaii japan lifestyle TimeTicket Production Crowned “Exemplary Agency” at Inaugural TikTok LIVE Summit
TimeTicket Production, a leading TikTok LIVE-affiliated streamer agency, has received the prestigious "Exemplary Agency Award" at the first-ever TikTok LIVE Agency Annual Summit, celebrating its commitment to creator success and a safe streaming environment.
kawaii Food & Dessert News in Japan RINGO Unveils “Tenku no Matcha” Open Pie: A Golden Chestnut Delight for New Year’s Fortune!
RINGO, the popular freshly baked custard apple pie specialist, is set to launch a new, rich matcha-flavored open pie featuring "Tenku no Matcha®" from Shizuoka Prefecture, just in time for the New Year celebrations. This exquisite dessert combines the deep bitterness and aromatic sweetness of premium matcha with tender candied chestnuts and glistening azuki beans, promising a luxurious start to 2026.
kawaii Travel & Local in Japan FamilyMart Unveils ‘White Strawberry Fair’ for 2026: A Winter Wonderland of 16 Irresistible White & Berry Sweets
Japan's beloved convenience store transforms its annual strawberry festival with a dazzling 'white' twist, offering a collection of 16 elegant desserts, breads, and snacks infused with creamy, milky, and white chocolate notes.
kawaii Goods & Daily Items Unwrap the Sweetness: MAMIDORI’s 2026 Lucky Bag Unveils Matcha Bliss
MAMIDORI, the online brand dedicated to spreading matcha love, announces its highly anticipated 2026 Lucky Bag, featuring the popular MAMIDORI Daifuku and the re-released MAMIDORI Macarons, crafted with premium Kyoto matcha.
kawaii Goods & Daily Items Invisible Nutrition, Visible Impact: Ayo Powder Wins Prestigious OMOTENASHI Selection Award
NutriBase LLC's revolutionary "Ayo" nutritional powder, designed to discreetly enhance children's diets without altering taste, has proudly received the 2025 OMOTENASHI Selection award. This honor celebrates Ayo's innovative approach to addressing common parental concerns about picky eaters, ensuring essential nutrients are integrated seamlessly into everyday meals.
kawaii Travel & Local in Japan Yokohama Chinatown Welcomes “Ice wa Betsubara”: A Night Parfait Sensation Born from Z-Generation Entrepreneurship
Himeji's wildly popular "Ice wa Betsubara" night parfait specialty store, known for selling up to 780 parfaits a day, makes its grand debut in Yokohama Chinatown on January 10th. Founded by twin university students, this new branch promises Instagram-worthy desserts and a vibrant atmosphere, kicking off with a special opening campaign.
kawaii Travel & Local in Japan Moke’s Hawaii Enoshima Unveils “Lilikoi Pudding”: A Taste of Tropical Bliss by the Japanese Coast
Escape the winter chill with a luscious, tangy treat, perfect for your Enoshima shrine visit. Moke's Hawaii, the popular cafe from Hawaii, announces its new "Lilikoi Pudding" at the Enoshima store.
kawaii Travel & Local in Japan Tokyo’s THE NEW NORMAL Unveils a Winter Wonderland Parfait
Experience 'Temptation of the Apple' – A Symphony of Flavors in Every Spoonful, as THE NEW NORMAL presents its exquisite limited-edition winter parfait.
kawaii japan lifestyle Yokohama Vanilla Makes Grand Debut at Hanshin Umeda Honten for Valentine’s Season
Discover the enchanting taste of Yokohama Vanilla's Guinness World Record-certified financiers and new creamy sables, now available at their first-ever pop-up store in Osaka's Umeda area, just in time for Valentine's Day.
kawaii Food & Dessert News in Japan Japan’s Sweetest Victory: Ministop’s Belgian Chocolate Parfait Crowned #1 on JobTune!
Ministop's Belgian Chocolate Parfait has been declared the top dessert in TBS's 'JobTune's Unanimous Approval Sweets No.1 Championship.' This fan-favorite, along with other highly-rated treats, is now available for a limited time, offering a taste of Japan's celebrated convenience store confectionery.
kawaii Food & Dessert News in Japan A Sweet New Year: Tokyo’s Top Pancake Cafe Unveils Exquisite ‘Oju’ Sweet Box
Cafe Accueil Ebisu, renowned for its #1 ranked pancakes, introduces a limited-edition 'Accueil Oju' – a luxurious three-tiered box brimming with festive sweets and cafe delights, offering a unique way to celebrate the New Year.
kawaii japan lifestyle Unleash Your Inner Artist: MYmama’s ‘Shirun’ Transforms Anything into Peel-and-Stick Magic!
Discover 'Shirun,' MYmama's groundbreaking adhesive launching in 2026, that lets you turn resin, paper, photos, and more into unique, re-stickable stickers. Safe for children and affordably priced at just 499 yen, it's set to revolutionize the world of DIY crafts and bring new life to your cherished items.
kawaii Food & Dessert News in Japan Cafe Accueil Unveils “Serious Strawberry” Pancakes: A Winter Wonderland of Flavor for the New Year
Tokyo's acclaimed Cafe Accueil is set to enchant dessert enthusiasts with its limited-edition "Sweet Flower Berry Pancakes," featuring an opulent "Serious Strawberry" version crafted to deliver an unparalleled strawberry experience this January.
kawaii japan lifestyle From Pixels to Pavement: BEAMS’ VRChat World Leaps into Reality, Blurring Digital and Physical Boundaries
Discover how BEAMS' popular "Tokyo Mood by BEAMS" VRChat world came alive in Shibuya, hosting hundreds of virtual community members for an immersive real-world event that redefined interactive entertainment.
kawaii Lifestyle Trends Nadeshiko WEB LIFE MAGAZINE Launches: A New Era of “Member-as-Editor” Media Empowering Authentic Japanese Lifestyles
Discover "Nadeshiko WEB LIFE MAGAZINE," a groundbreaking participatory web platform launching its inaugural issue on December 26, 2025. This media reinterprets the spirit of Yamato Nadeshiko for the modern age, empowering individuals to live authentically and contribute as editors, featuring insights from fashion trendsetter BABY MARY and photographer Mamoru Horiguchi, alongside a captivating story from traditional Shimenawa artisan Sachiko Yamamoto.
kawaii Lifestyle Trends Unwrap Winter’s Sweetness: Funabashiya’s Strawberry Milk Shiratama Anmitsu Debuts
Japan's 220-year-old wagashi maker introduces a limited-edition anmitsu, blending the tartness of strawberries with creamy milk for a delightful seasonal treat.
kawaii Travel & Local in Japan From Melty to Marvelously Chewy: Warabiya Honpo Unveils the ‘Goku Mochimochi Warabi Mochi’
Warabiya Honpo, celebrated for its melt-in-your-mouth warabi mochi, unveils the 'Goku Mochimochi Warabi Mochi' on December 26th. This new creation offers an unparalleled chewy texture, providing a delightful contrast to their signature soft delicacy and enriching the world of Japanese sweets.
kawaii Lifestyle Trends HIBIKA Unveils Exquisite 2026 Valentine’s Collection: A Fusion of Japanese Seasons and Western Chocolate Artistry
Experience 'Nippon no Yogashi' with innovative Monaka and floral Bonbons, blending traditional Japanese aesthetics with modern indulgence for Valentine's Day 2026.
kawaii Lifestyle Trends The Unseen Melodies of 2025: ColorSing Reveals Live Streaming’s Most Sung Songs
ColorSing, a vocal-centric live streaming app, has unveiled its 2025 ranking of most-sung songs, with Vaundy's "Kaiju no Hanauta" taking the top spot. This list highlights unique trends in live streaming, distinct from traditional karaoke preferences, and emphasizes songs designed for performance and emotional depth.
kawaii Food & Dessert News in Japan Kyoto’s Waguri Senmon Saori Unveils a Winter Wonderland of Japanese Chestnut and Fruit Delights
Experience the exquisite harmony of traditional Japanese chestnuts and vibrant seasonal fruits with Waguri Senmon Saori's new limited-edition winter sweets, available in Kyoto.
kawaii Goods & Daily Items Suzu’s Highly Anticipated Debut: “Tonari no Suzu.” Offers an Intimate Glimpse into the Influencer’s World
Popular influencer Suzu, known for her candid beauty and lifestyle content, is set to release her first photo essay, "Tonari no Suzu." The book, launching February 18, 2026, promises an unfiltered look at her journey, complemented by a special fan event on March 1, 2026, featuring exclusive interactions.
kawaii Goods & Daily Items Osaka’s Sweetest Winter Indulgence: Now on Cheese♪ Brings Artisanal Delights to Hankyu Umeda!
Discover a world of exquisite cheese sweets as "Now on Cheese♪" opens a limited-time pop-up at Hankyu Umeda Main Store from January 4th to 13th, 2026. Featuring their new "Gouda & Cream Cheese Terrine" and beloved "Cheesecake Now", this event promises a delightful journey for cheese enthusiasts.
kawaii Travel & Local in Japan Atami’s Early Spring Delight: “Sakura Manju” Blends Cherry Blossoms with Lucky “Mugi Kogashi”
Experience the delicate flavors of spring with Atami's new limited-edition Sakura Manju, launching January 2nd. This sweet treat combines the essence of the region's earliest cherry blossoms with Mugi Kogashi, a traditional lucky ingredient tied to the sacred Kinomiya Shrine.
kawaii japan lifestyle Voice Actress Yuuki Kaneko Reveals Her Creative Heart: A Deep Dive into “Why I Write Novels”
Explore the dual life of a celebrated voice actress as she discusses her web novel "Hikaru Neko Tsume" and inspires aspiring writers through an exclusive Da Vinci WEB interview.