Cute Goods & Daily Items That Spark Joy

Snaq.me introduces the 'Nagano Anpo Persimmon Butter Mille-feuille,' a luxurious treat blending Shinshu Komagane's rich anpo persimmons with creamy butter. Available for a limited time, this dessert offers a delightful contrast of sweet and savory flavors, alongside an aesthetically pleasing 'Moe-dan' cross-section.

Rensa Inc. launches a special campaign offering a chance to win a personalized online fortune-telling session with the highly acclaimed psychic Mimiko, known for her accurate horoscope and tarot readings, to navigate the 'year of transition' in 2026.

Despite the digital age, a new survey reveals that nearly 70% of Japanese high school students are still captivated by the traditional New Year 'lucky bag' (fukubukuro) phenomenon, drawn by the thrill of the unknown and incredible value.

Embrace the new year with sophistication and innovation. CASEKOO, an 8-year Amazon bestseller in iPhone accessories, introduces its "MagicStand Pro" series, featuring an industry-first 360° rotating stand and powerful 18N magnetic force, now available at a special Amazon New Year's Sale. Discover the pristine elegance of the "Nuance White" model, designed to redefine your smartphone experience.

In a year marking a century since the Showa era began and 80 years since World War II's end, TOKYO creatist Inc. presents "Someday... Someday... - Oinarisan of Showa 100 -." This vertical short drama, launched on January 2, 2026, beautifully intertwines the ancient Japanese tradition of Inari faith and the humble "Oinarisan" (Inari sushi) with a poignant family narrative of peace and resilience. It invites viewers to discover the hidden prayers within their everyday meals, offering a fresh, heartwarming perspective on history.

Japanese hobby-goods brand BIBILAB is kicking off 2026 with an Amazon SmileSALE, offering up to 20% off on 15 unique items designed to elevate 'Heniai' – the deep, specialized affections for hobbies ranging from Oshi-katsu to gaming, cat companionship, and plant cultivation.

Dive into 2026 with Naturecan's exciting New Year Sale, featuring customizable CBD and Ashwagandha 'fukubukuro' to kickstart your wellness journey. Discover premium, third-party tested products at up to 70% off, plus extra discounts on bundles designed for relaxation, beauty, and daily vitality.

Seven-Eleven Japan launches its "Buy More, Rank Up Challenge" for January 2026, offering up to 10 app coupons and a chance to win a stylish 7-Eleven × NO COFFEE™ original 2WAY bag, marking the third collaboration with the popular Fukuoka brand.

Mark your calendars! Godiva Japan is hosting a special exhibition, "100 Words of GODIVA," from January 15-17, 2026, at Shibuya Scramble Square Scene12, commemorating its 100th anniversary by exploring the brand's iconic journey through a hundred captivating words.

Japan's beloved online chocolate store, Chocolat Navi, marks its 7th anniversary with a special campaign, offering a 777-yen discount to the first 777 customers. Discover exquisite confections from across the nation and indulge in a world of artisanal Japanese sweets.

Fer à Cheval, the venerable Marseille soap brand, makes its official debut, promising natural yet powerful cleaning solutions for the modern Japanese household, blending tradition with contemporary ethical living.

Korean lifestyle brand wiggle wiggle's first flagship store in Japan, "WIGGLE WIGGLE.ZIP HARAJUKU," hosted a grand 1st-anniversary reception. Approximately 200 influencers and celebrities attended, immersing themselves in the brand's colorful world.

Discover the timeless beauty and intricate techniques of Tokyo's traditional crafts at Shinjuku Takashimaya, featuring live demonstrations and a special Wajima-nuri exhibit to support disaster-stricken areas.

Step into the New Year with a delightful twist! HARApecoLab, known for its "edible jewels," is hosting a special "Peko Kuji" lottery, guaranteeing a prize for every participant who shops online from January 1st to 5th, 2026. Discover the joy of a "lucky dip" with exquisite sweets and unique goods.

Connect Securities announces its 'New Year! Connect Lucky Bag 2026' campaign, offering exclusive Cinnamoroll merchandise and investment perks, merging financial growth with adorable Japanese pop culture.

MAMIDORI, the online brand dedicated to spreading matcha love, announces its highly anticipated 2026 Lucky Bag, featuring the popular MAMIDORI Daifuku and the re-released MAMIDORI Macarons, crafted with premium Kyoto matcha.

NutriBase LLC's revolutionary "Ayo" nutritional powder, designed to discreetly enhance children's diets without altering taste, has proudly received the 2025 OMOTENASHI Selection award. This honor celebrates Ayo's innovative approach to addressing common parental concerns about picky eaters, ensuring essential nutrients are integrated seamlessly into everyday meals.

Popular influencer Suzu, known for her candid beauty and lifestyle content, is set to release her first photo essay, "Tonari no Suzu." The book, launching February 18, 2026, promises an unfiltered look at her journey, complemented by a special fan event on March 1, 2026, featuring exclusive interactions.

Discover a world of exquisite cheese sweets as "Now on Cheese♪" opens a limited-time pop-up at Hankyu Umeda Main Store from January 4th to 13th, 2026. Featuring their new "Gouda & Cream Cheese Terrine" and beloved "Cheesecake Now", this event promises a delightful journey for cheese enthusiasts.

Japan's largest stationery festival, "Bungu Joshi Haku 2025," captivated a record 58,000 attendees, including a surge in international visitors. Following its immense success, an "Online Bungu Joshi Haku" is set to launch in January 2026, bringing the joy of stationery coordination to homes worldwide.

Four beloved ChouJuDai influencers—Nene Kosoii, Otsuka Shiraishi, Hirona Nagahama, and Ayaka Honmo—have transformed into AEON's "Product Development Department" to create a range of exclusive sweets, stationery, and smartphone accessories, hitting stores sequentially from January 19, 2026. This collaboration aims to bring "heart-fluttering" items to the Z-generation, infused with their unique creativity and popular illustrator Tomowaka's art.

From Miniature Masterpieces to Whimsical Stationery, Japan's Beloved "Fake Sweets" Craze Offers a Sweet Escape Just in Time for Valentine's.

annekor introduces a charming, apple-shaped tissue case, meticulously designed in Japan to blend seamlessly into any interior while offering superior functionality for modern lifestyles.

A new book, "Ingenious Design: Changing Awkwardness into Normality," delves into the innovative strategies behind making sensitive products approachable and desirable, redefining daily life through thoughtful design.

イオンと「超十代」がタッグを組み、Z世代の若者が考案したスイーツ、文房具、スマホグッズなど、心躍るオリジナル商品が2026年1月19日より順次発売されます。人気イラストレーターともわか氏によるキービジュアルも必見です。

Shinjuku is set to dazzle this holiday season with a spectacular fusion of tradition and innovation. The iconic "Shinjuku no Me" (Eye of Shinjuku) public art will illuminate once more, becoming a canvas for Mika Ninagawa's projection mapping at the Tokyo Metropolitan Government Building. Alongside, the "Hyakki Yagyo Parade" (Night Parade of One Hundred Demons) offers a unique immersive XR experience, inviting visitors to step into a world where ancient folklore meets cutting-edge technology.

Creator platform GENSEKI teams up with Japan's beloved Hotto Motto bento chain to unveil next-generation packaging through an illustration contest.

Embark on your new life journey with Nitori's early online release of five stylish room coordination examples, designed to spark your imagination for the perfect compact living space ahead of the spring 2026 moving season.

Japan's popular furniture and interior brand, LOWYA, is holding a massive Year-End & New Year Sale from December 30, 2025, to January 12, 2026. Shoppers can find up to 50% off on over 400 items, perfect for refreshing their homes or preparing for new beginnings.

DELFONICS, the Japanese stationery innovator, is set to launch its 2026 March-start Rollbahn Diaries on February 6, 2026, offering 287 unique designs tailored for students and anyone seeking to capture life's fleeting moments.