Cute Goods & Daily Items That Spark Joy

Discover the timeless appeal of chirimen crafts with the new book 'Shiki no Nuno Asobi Kawaii Chirimen Komono,' launching December 19th. This collection by renowned artist Yoko Takahashi brings traditional Japanese fabric artistry, imbued with wishes for protection and good fortune, to modern enthusiasts through adorable projects and easy-to-follow video guides.

Discover four special campaigns and beloved item re-releases as Minitsuku® marks its 10th anniversary, inviting you to a playful journey of self-discovery and relaxation at home.

With over 700,000 cumulative visitors, the highly anticipated "Bungu Joshi Haku in Osaka 2026" is set to captivate stationery enthusiasts once again. Prepare to immerse yourself in a world of over 50,000 unique stationery items, explore trending 'life log' essentials, and experience the joy of coordinating your favorite tools like a fashion statement.

Discover the vibrant world of Korean fashion and lifestyle as CAViAR PRODUCTS brings a curated selection of five innovative brands—BANACO, I Hate Monday, elldu, SPEXTRUM, and double quotes—to a special limited-time event in Fukuoka, Japan.

Modelpress, Japan's leading female-oriented entertainment news site, has announced its "Faces of 2025," a prestigious list of 14 influential figures shaping the nation's pop culture landscape. Based on nearly 50,000 reader votes, predominantly from women, alongside editorial insight and media exposure, this selection offers a vibrant snapshot of the artists, actors, and digital pioneers captivating audiences and driving new trends.

Afternoon Tea LIVING is set to launch a captivating 'PEANUTS WARDROBE' collaboration on January 7, 2026, featuring Snoopy in a charming array of his iconic past costumes and special anniversary designs, alongside an exclusive sticker campaign and a nostalgic exhibition.

Discover how Zenrin's Map Design GALLERY is transforming everyday stationery into glittering treasures, featuring all 47 Japanese prefectures, and launching exclusive items at the highly anticipated BunGu Joshi Haku 2025 in Yokohama.

The popular "Hanko DE Name Lite 13-Piece Set," essential for school entry and enrollment preparations, has been revamped to include three distinct font choices and charming new animal illustrations, making name-labeling both easier and more personal.

Japanese style icon Tsubasa Masuwaka launches "MEND," her first unisex lifestyle brand, offering apparel and future skincare designed to restore balance and celebrate individuality. Discover the collection that blends comfort with sophisticated style.

Kappa Sushi's "Gochi CAFE" brand unveils two limited-time Japanese sweets: the warm, fluffy, and chewy Hokkaido Azuki Fuwamochi Zenzai, and its creamy counterpart, the Hokkaido Azuki Fuwamochi Cream Zenzai, available from December 4, 2025.

Discover the top 5 furniture pieces that captured Japanese hearts in 2025, from an SNS-viral floor sofa to elegant Japanese-made TV stands, defining modern living trends.

Japan's largest handmade accessory select shop, Cotomonomarche, is hosting "Soushokuichi"—a unique exhibition bringing together handmade accessories, daily goods, interior decor, and tableware. Set for March 2026 at the renowned Futako-Tamagawa Tsutaya Electrics, the event is now open for creator applications, promising a vibrant market where artistry meets lifestyle.

RISU Co., Ltd. launches 'poapel' with its first product, a versatile low table designed for modern low-style living. Featuring mobility, ample storage, and smart design, this table promises to transform cozy spaces, following a highly successful crowdfunding campaign.

Japan Green Tea Co., Ltd. is set to revolutionize breakfast and snack time with its limited-edition 'Instant Nomu An Butter Toast' drink, blending the comforting sweetness of anko with rich butter and toasted notes. This innovative beverage offers a taste of 'Neo Wagashi' culture, making a beloved Japanese treat instantly enjoyable.

Embrace the spirit of renewal with traditional Galette des Rois and festive gift assortments from Biscuiterie Bretonne, perfect for welcoming 2026 with a touch of French elegance and Japanese charm.

Pinkoi, Asia's leading global design e-commerce site, has unveiled the highly anticipated second edition of its 'World Designer PET Tape' series. This collection promises enhanced usability with a new half-cut, sticker-like specification and features 20 fresh designs from 13 acclaimed international designers, perfect for elevating everyday kawaii decorations.

Maruai, a long-established Japanese paper products manufacturer, is set to launch 'SUU,' a charming new stationery and sundries series on April 6, 2026. The inaugural collection, a collaboration with acclaimed illustrator Nodoka Miyashita, features eight exquisite items designed to offer a moment of peace and calm in daily life, embodying the theme 'Stationery for a moment of peace for your heart.'

Marimo Craft is set to dazzle attendees at 'Bungu Joshi Haku 2025' (Stationery Girls' Expo), Japan's premier stationery event. Featuring the enchanting 'Illusion CLASSROOM' series, adorable 'Animal Stamps,' and fresh additions to the beloved 'Frame & Elements' collection, the brand promises a treasure trove of unique, playful stationery and exclusive novelties for all Kawaii enthusiasts.

Experience the magic of "SUPER ZERO®" yarn as Asano Nenshi opens its new flagship store, "Air Kaol Tokyo Maru," in Tokyo's stylish Minami Aoyama on December 9, 2025, bringing unparalleled absorbency and softness to the heart of the capital.

Kanro Candy celebrates its 70th anniversary with a special movie featuring adieu (Moka Kamishiraishi) singing "Genki?". Experience the gentle melody and picturesque sunsets that redefine this beloved Japanese candy.

CAFE OHZAN, renowned for its exquisite croissant rusks, is set to enchant holiday shoppers with a special series of limited-time stores in Tokyo, Hyogo, and Fukuoka, offering an exclusive range of Christmas-themed chocolate rusks and delightful gift sets.

Disney's walking app, "Disney STEP," which combines beloved characters with health-conscious gameplay, has been recognized with the Excellence Award in the Healthcare category at the "App-Liv Best App Award 2025," highlighting its innovative approach to fitness and entertainment.

Discover the latest empowering and playful slang dominating Japan's gal scene, as the 'egg Popular Word Grand Prix 2025' reveals trends reflecting a 'mind gal' generation.

Discover 'imprint,' a new brand from Japan's century-old Takayama Printing House, which redefines the essence of printing through sensory-rich products. Kicking off with a collaboration with graphic designer Ikki Kobayashi on unique 'Collection Boxes,' the brand aims to leave a lasting mark on daily life, blending tradition with contemporary design.

Discover how mastering everyday Japanese characters can transform your communication and strengthen personal connections in the digital age with Hiroyuki Aoyama's new guide, featuring 8 unique methods and practical examples.

TRAVALO JAPAN is set to launch seven new atomizer products on December 6, 2025, including refreshed classics, vibrant new colors, and convenient gift sets, just in time for Christmas gifting.

Experience the delightful pairing of award-winning bread and specialty coffee at Penguin Bakery Coco's new Hankyu Kawanishi-Noseguchi Station East Exit store, complete with an exclusive opening offer for a taste of Hokkaido.

Four leading Japanese stationery manufacturers—King Jim, Kokuyo, Sun-Star Stationery, and Zebra—collaborate on a unique survey, unveiling the must-have items praised by their own development experts, alongside trending 'oshi-katsu' (fandom activity) and study-boosting tools.

Four leading Japanese stationery manufacturers—KOKUYO, King Jim, Sun-Star Stationery, and ZEBRA—have joined forces to conduct an unprecedented survey. They asked their own product developers to reveal their favorite items from rival companies, alongside essential 'Oshikatsu' (fandom activity) stationery and 'study-boosting' tools. This unique collaboration offers a rare glimpse into the innovative spirit and beloved products that define Japan's stationery culture, just in time for the crucial exam season.