Kawaii Japan Lab: Culture Deep Dives

A new survey by PEPPER LIKES reveals that international influencers predict Japanese sweets and snacks will be the next big trend for visitors, highlighting a shift towards seasonal flavors, unique local tastes, and inclusive food options.

Pioneering Integrated Research and Social Implementation through Academic and Corporate Synergy, iQ Lab announces its corporate spin-off and expanded alliance with Imago and Kyushu University.

The prestigious WIRED Innovation Award 2025, in partnership with Sekisui House, honored 21 groundbreaking individuals and groups, with techno-pop unit Perfume unveiled as the final recipient for their pioneering blend of music and technology.

The "newgame Creative Verse!" contest, themed "KAWAII x WORLD," brought together 24 creators from nine countries to transform real-world cities into whimsical Roblox metaverse maps. The winning entries, announced on November 30, 2025, showcase a vibrant fusion of global landscapes and Japanese "Kawaii" aesthetics, pushing the boundaries of digital creativity.

Dive deep into the heart of Japan's youth culture with Trepo's latest trend report. Discover the top influencers, buzzwords, characters, fashion, and lifestyle phenomena shaping Gen Z in the latter half of 2025, offering a vibrant glimpse into the future of Kawaii.

Z-SOZOKEN, a Gen Z-focused think tank operated by Fiom LLC, has unveiled a groundbreaking marketing framework called "2R1S." This innovative approach leverages Gen Z's unique perception of "awkwardness" to build brand trust and foster widespread engagement, turning what was once a negative emotion into a powerful source of connection.

A new report by Z-SOZOKEN reveals that over half of Gen Z in Japan watch "awkward content" not for laughter, but for profound empathy, transforming uncomfortable moments into relatable entertainment.

Experience the captivating world of contemporary artist Nori Okawa as her highly anticipated solo exhibition "Shokutaku" (The Dining Table) makes its way to YUGEN Gallery FUKUOKA. Following a successful run in Tokyo, this Fukuoka iteration promises fresh perspectives with new artworks and limited-edition merchandise, inviting visitors to explore themes of self-formation through encounters with the 'other'.

Ginza Graphic Gallery (ggg) is set to host 'Norio Nakamura On Graphic,' an exhibition celebrating the groundbreaking visual world of graphic designer Norio Nakamura. From his iconic work with 'Maywa Denki' to PlayStation's 'I.Q.,' Nakamura's distinct blend of minimal expression and imaginative visuals promises a fresh perspective on his diverse career.

The Z Research Institute announces its '2025 Second Half Trend Ranking,' revealing what captivated young hearts and minds in Japan, from customizable cuisine to idol sensations and nostalgic characters, alongside a compelling forecast for 2026's emerging trends.

A new study by Z-SOZOKEN reveals how Gen Z in Japan is transforming emotional expression, channeling a spectrum of feelings from anxiety to apology into the concise term 'kimazui' (awkward). This phenomenon, dubbed 'emotional simplification,' reflects a sophisticated adaptation of communication for the modern, high-context social landscape.

Discover how the new 'DIY KIT Starter' laser engraver, powered by AI, makes creating custom, photo-quality art and personalized goods effortlessly accessible, from small keepsakes to large-scale décor.