Japanese Kawaii Fashion News Guide

Maison de FLEUR celebrates the 50th anniversary of Sanrio's Little Twin Stars with a whimsical collection. Featuring Kiki & Lala in enchanting pastel designs, this collaboration includes bags, charms, and handkerchiefs, capturing their iconic 'yumekawa' aesthetic for fans worldwide.

Discover the sophisticated Ballettcore and Girls Crush styles of Korean brand PAIN OR PLEASURE, now featuring a special novelty sale on the global fashion platform 60%. Embrace unique designs favored by MZ generation and K-pop idols.

Discover the ultimate collection of furisode, from vintage to cutting-edge trends, at aimme's highly anticipated 10th annual exhibition. Held across three locations for the first time, this is a unique opportunity for those celebrating their coming-of-age in 2027 and 2028 to find their dream kimono.

Japanese fashion brand '23ku' partners with Glico's 'Ice no Mi' for a limited-edition sweatshirt collection, featuring colors inspired by the popular fruit ice candies. The launch is accompanied by a special video starring idol Hiromu Honda of ROIROM, blending fashion with a playful, refreshing twist.

Get ready to experience the vibrant pulse of Seoul's fashion scene as top Korean brands like FENNEC, CRANK, and RONRON bring their unique styles, exclusive items, and exciting novelties to Tokyo's Lumine Shinjuku this winter.

Risa Magli's 2026 Spring/Summer collection, themed "Enjoy yourself," invites wearers to embrace individuality with designs inspired by mermaid princesses, unicorns, and delicate flowers. The full lookbook is now revealed, with catalogs launching on December 24, 2025.

Actor and model Oji Suzuka has been appointed as the new ambassador for Lacoste Eyewear in Japan, bringing a blend of youthful charm and sophisticated vision to the brand's latest collection.

Discover how Japanese brand Antiqua is redefining winter wear, offering a collection that promises both exceptional warmth and a flattering silhouette, perfect for those who refuse to compromise on style and comfort.

Japanese fashion brand Re:EDIT launches its new "Ceremony Collection," offering versatile and elegant styles for women in their 30s and 40s that seamlessly transition from special events to daily life.

The Beloved "TaramaxDragee" GP Series Now Features Matching Pink Tags, Sparking a Frenzy Among Fans as Hervé Chapelier re-releases its much-sought-after limited-edition pink bag, now with an adorable matching pink leather tag and an exclusive snow globe gift.

The trendy Chinese shoe label makes its highly anticipated Japan debut at Shibuya Miyashita Park, captivating fashion enthusiasts with its unique blend of style and comfort.

Fashion eyewear brand RIM BY JINS introduces a captivating new visual campaign featuring acclaimed actor Soya Kurokawa, showcasing innovative ways to enjoy eyewear through the concept of "Wear, Hang, Play." The campaign highlights two new collections, "Office Core Metal" and "Geek Frame," set to redefine eyewear trends for the upcoming winter season.

Kyoto's Fukudaki, an artisan textile company founded in 1927, is transforming traditional kimono fabric, known as "tanmono," into contemporary textiles, art, and fashion. This innovative approach has led to collaborations with global brands like DIOR and exhibitions curated by model Hikari Mori, bringing Japan's rich aesthetic to a worldwide audience.

EAUVIRE's latest collection introduces an exclusive "Pink Ribbon Tweed" fabric, meticulously crafted in France, redefining luxury with its delicate sparkle and light feel.

Beloved Korean fashion brand ORR is set to captivate Tokyo's style scene with a long-term pop-up store at Shibuya PARCO 4F's THE HYUNDAI, starting December 12, 2025. This exclusive event offers fashion enthusiasts a chance to discover ORR's distinct aesthetic, featuring special prices and limited-edition purchase benefits.

Launching December 23, 2025, Giselly, Aeon's latest fashion brand, is set to redefine style for Japanese elementary and junior high school girls by blending the edgy cool of Korean street fashion with the vibrant energy of Japanese pop trends.

Dive into the "Bari Cawaii" world of a showgirl icon with limited-edition hoodies and sweatshirts, available only until December 23rd.

Discover the trendy Korean feminine brand, beloved by BABYMONSTER and IVE, now available for the first time online in Japan with special launch perks.

Manolo Blahnik's iconic 'MAYSALE' series introduces two new Japan-exclusive colorways—a sophisticated beige and brown heel, and a chic navy and light blue flat—offering a fresh blend of timeless design and contemporary appeal.

Doublefocus is bringing back the beloved ANGEL BLUE characters in a limited-edition collection, blending nostalgic charm with modern trends for a fresh take on Heisei-era kawaii fashion, launching December 19th.

LOWRYS FARM announces the sixth installment of its popular staff-produced "more+me" series, launching January 1, 2026. This edition features a record nine staff members who have channeled their personal styles and passions into three distinct "My Favorite Bag" sets, each designed to elevate winter wardrobes with unique fashion statements.

South Korean Fashion Sensation Embraced by IVE and LE SSERAFIM Members Now Accessible Worldwide, Featuring Exclusive Launch Offers.

The latest installment of the beloved "Otome no Sewing BOOK" series, volume 20, is set to inspire crafters worldwide with patterns for classic Lolita, gothic elegance, country charm, and historical dresses, launching on December 16, 2025.

Yutori's street brand 9090girl announces an exclusive collaboration with Netflix reality series 'Love Joto,' creating original glitter-infused apparel that blends the '00s Heisei Gyaru revival aesthetic with the show's raw 'Yankee spirit.' These unique items are not for general sale.

WWDJAPAN's latest issue dives deep into the return of "Kawaii" for the 2026 Spring/Summer season, revealing a transformed aesthetic that blends sweetness with intellect and narrative. The feature analyzes the key elements driving this trend, from styling approaches to materials and colors, while also exploring the evolving landscape of global retail through an exclusive interview with Galeries Lafayette's CEO.

Experience the warmth and elegance of Èaphi's HOLIDAY and 25AW Collections at a special pop-up store in Tokyo, designed to evoke a sense of cherished emotion and gentle light. Discover exclusive items and immerse yourself in a unique sensory fashion journey.

Get ready to shed winter's chill as SNIDEL, starring the radiant Aki Suda, launches its latest collection, bringing a romantic and airy prelude to spring fashion.

After an eight-year hiatus, the Tokyo Girls Collection made a triumphant return to Hiroshima, drawing a massive audience of over 1.85 million. Under the theme "UNITE THE SMILE," the event blended cutting-edge fashion with a powerful message of peace, featuring top models, local talent, and a diverse range of brands.

Discover how AIGIS is transforming personalized jewelry with the launch of Emaiyu earrings and necklaces, alongside an expanded palette of 13 unique glazes, bringing a splash of traditional Japanese craftsmanship to modern self-expression.

Discover Malulani Hawaii's new "Christmas Collection 2025," featuring exquisite natural stone accessories designed to embody winter's clarity and the sacred glow of the holidays. These elegant pieces serve as perfect self-rewards or meaningful gifts, infusing blessings and fresh radiance into everyday life.