Japanese Kawaii Fashion News Guide

kawaii japan fashion

Anchors Aweigh for Iconic Style: Captain Santa Celebrates 40 Years at Kochi Fair with New Collection

Japan's beloved AmeCaji-Trad brand, Captain Santa, is docking in Kochi for its annual fair on December 20-21, 2025. Celebrating 40 years of nautical charm and timeless fashion, the event promises an exclusive peek at new collections, marking a significant milestone for both the brand and its parent company, Joymark Design.
kawaii japan fashion

Unwrap the Ultimate Winter Fashion Treasure: “60%” Unveils its “Honki no Fukubukuro” Lucky Bags

Get ready for a fashion frenzy as "60%," the leading online store for Asian fashion, launches its highly anticipated "Honki no Fukubukuro" (Serious Lucky Bags) for winter 2025, offering up to 40,000 yen worth of trendy items for just 9,800 yen.
kawaii japan fashion

Step into ‘Shinako World’: ABC-MART Unveils Dazzling New Kicks with Harajuku’s Kawaii Icon

Harajuku's beloved influencer Shinako brings her vibrant, happy aesthetic to a new shoe collaboration with NUOVOgirl for ABC-MART, featuring light-up soles and signature 'Shinako' footprints, alongside an exclusive photo event.
kawaii japan fashion

Stola. Launches Exclusive ‘Tom and Jerry’ Tuffy Sweatshirt: A Playful Nod to Nostalgia for Adult Fashionistas

Stola. introduces an exclusive sweatshirt collection featuring Tuffy from 'Tom and Jerry', blending whimsical character design with adult-friendly basic colors for a chic, nostalgic touch, available from December 11, 2025.
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SUBU Transforms Winter Footwear: Nakameguro Pop-Up Unveils “HORROR” Collection and Next-Gen Sandals

Japanese winter sandal brand SUBU is set to host an exclusive pop-up store at Nakameguro's DB&BAR, showcasing its avant-garde "25concept HORROR" collection, timeless "PERMANENT" series, and the innovative "VAMP" model, alongside a unique collaboration with NEW YOAKE POST.
kawaii japan fashion

Shimamura x Wiggle Wiggle Unveil Playful Kids & Baby Collection: A Burst of Kawaii for Everyday Adventures

Japan's beloved everyday fashion retailer Shimamura has teamed up with South Korean lifestyle sensation Wiggle Wiggle to launch a vibrant new collection for kids and babies. This special line, blending Shimamura's practical comfort with Wiggle Wiggle's signature pop-art designs, promises to make daily dressing an exciting and 'kawaii' experience.
kawaii japan fashion

Korean Streetwear Sensation WEBHOUSE Lands on 60% Japan with Exclusive Launch Deals

Discover WEBHOUSE, the trending Korean street brand, as it makes its official debut on Japan's 60% EC platform. Celebrate with special discounts and a chance to win exclusive hoodies for a limited time.
kawaii japan fashion

BAYFLOW Unveils Chic Collaboration with Influencer Yurie Chiku

BAYFLOW, a prominent lifestyle brand, has partnered with popular influencer Yurie Chiku to launch an exclusive collection featuring three versatile items: slim-straight denim, a vibrant hand-stitch knit, and a perfectly balanced hand-stitch sweat. Available from December 10, 2025, this collection focuses on comfort, style, and unique design details, aiming to bring "excitement" to daily fashion.
kawaii japan fashion

Mademoiselle Yulia Unveils a New Era for Kimono: ‘Captivated by Kimono’ Sets to Redefine Traditional Japanese Fashion

Popular kimono stylist Mademoiselle Yulia launches her first solo book, 'Kimono no Toriko,' exploring the vibrant world of kimono from modern styling to traditional culture, aiming to inspire a global audience to embrace this iconic Japanese garment.
kawaii japan fashion

Streetwear Royalty Meets Cartoon Icons: BAPE® Unveils Electrifying Powerpuff Girls Collaboration

A BATHING APE® (BAPE®) and THE POWERPUFF GIRLS unite for a vibrant collection, blending iconic streetwear aesthetics with the beloved heroines. Discover how APE HEAD and BABY MILO® get a super-powered makeover.
kawaii japan fashion

Step into the Unseen: SUBU’s ‘Winter Sandals’ Unveil 2025 Horror Series and Exclusive Collaborations at Shibuya Scramble Square

SUBU, the brand behind the "unexpected winter sandals," is bringing its unique world to Shibuya Scramble Square with a pop-up store. Following its success in Milan, the event will showcase the intriguing 2025 "Horror Series," a range of exclusive collaboration models, and special holiday gift items, inviting visitors to experience unparalleled winter comfort with a twist.
kawaii japan fashion

YouTube Fashion Collective “Pockers” Unleashes Style Battle and Exclusive Vintage Collection at SPINNS

High-fashion entertainment creators Pockers team up with youth apparel brand SPINNS for a dynamic coordinate battle and the launch of a nationwide vintage clothing selection, curated by the creators themselves.
kawaii japan fashion

Step into Tradition: Japanese Kimono Reborn as Customizable Luxury Sneakers

Kanefuku Shoten's 'The Kimono Footwear | WA-soul' blends ancient craftsmanship with modern style, offering a unique, sustainable fashion statement that celebrates Japan's rich cultural heritage.
kawaii japan fashion

Unleash Your Style: Nikon Zf and WEAR by ZOZO Launch “Express Yourself Through Color” Campaign

A groundbreaking collaboration between Nikon's retro-chic Zf mirrorless camera and Japan's leading fashion app, WEAR by ZOZO, invites enthusiasts to blend personal style with iconic photography, celebrating individuality through vibrant coordinated looks.
kawaii japan fashion

Taiwanese Fashion Sensation “Studio Doe” Lands in Kyoto with Exclusive Pop-Up Shop and Director AnChen’s Special Appearance

Experience the allure of Taiwan's beloved fashion brand, Studio Doe, at URBAN RESEARCH KYOTO this December. This limited-time pop-up will showcase their elegant holiday collection and popular pieces, with a special visit from director AnChen, offering a unique opportunity to connect with the brand's sophisticated style.
kawaii japan fashion

Nikon Zf x WEAR: Express Yourself in Color

A groundbreaking collaboration fuses iconic camera design with fashion-forward styling, inviting users to showcase their true colors through innovative coordination and photography.
kawaii japan fashion

PAGEBOY Unveils Playful Holiday Collection with Beloved Sesame Street Characters

Get ready for a dose of nostalgic charm! Japanese fashion brand PAGEBOY is launching an exclusive holiday collection featuring iconic Sesame Street characters, offering a delightful blend of cool style and pop fun in apparel and accessories.
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LITALMUTE Unveils Angelcore Wonderland: Exclusive Event on 60% Offers Celestial Fashion with Special Gifts

Japanese "Angelcore" brand LITALMUTE partners with global fashion platform 60% for a limited-time event, offering unique designs infused with two-dimensional cuteness and exclusive novelty gifts for a celestial touch to everyday wear.
kawaii japan fashion

Step into a Story: PLAINPLAIN Launches Revolutionary ‘Wearable Art’ Apparel EC

A new online apparel store, PLAINPLAIN, has officially launched, offering a fresh take on fashion by transforming the unique worlds of six diverse creators into 'wearable art.' This platform also introduces 'BALADE,' an original brand with intertwined narratives, inviting users to literally wear stories and artistic visions.
kawaii japan fashion

h’eres Unveils Luminous New Series at H BEAUTY&YOUTH Pop-Up!

Japanese jewelry brand h'eres announces its second pop-up store at H BEAUTY&YOUTH, featuring the debut of the new SÓL series and pre-sales of latest designs from SPINAL, TOBARI ZOE, and CETACEA series, alongside a limited-edition holiday shopper.
kawaii japan fashion

Mynavi TGC 2026 S/S Unveils Star-Studded Lineup: From National Idols to Z-Gen Trendsetters, Tickets Almost Gone!

The 42nd Mynavi Tokyo Girls Collection 2026 SPRING/SUMMER, themed "OUR CANVAS," has announced a dazzling array of additional performers, including beloved talent Anna Murashige, rising actors Shio Nishigaki and Kota Nomura, and influential Z-generation personalities Toa, Morrie & Shooto, and MON7A. With tickets selling fast, the event is set to be a vibrant celebration of Japanese youth culture and fashion.
kawaii japan fashion

MAISON FLÂNER Debuts “Cute Recovery” Loungewear at Marui City Yokohama

Discover a new dimension of relaxation with MAISON FLÂNER's inaugural pop-up store at Marui City Yokohama, introducing the 2025AW collection and its unique "Cute Recovery" concept from December 4th to 10th.
kawaii japan fashion

Korean Fashion Sensation SLOWAND Makes Highly Anticipated Japan Debut with Shibuya PARCO Pop-Up!

Discover SLOWAND, the beloved Korean brand known for its timeless comfort, as it launches its first-ever pop-up in Japan at Shibuya PARCO, offering exclusive items, special gifts, and a chance to win a trip to Korea.
kawaii japan fashion

SNIDEL Unveils Enchanting Holiday Gift Selection and Exclusive Embroidery Lab Event to Personalize Your Winter Wishes

Japanese fashion brand SNIDEL launches its "HOLIDAY GIFT SELECTION" featuring limited-edition colors and special boxes, alongside the "SNIDEL Embroidery Lab" event in Aoyama, offering a unique opportunity to create personalized, one-of-a-kind gifts for the festive season.
kawaii japan fashion

Shimamura and Birthday Unveil Limited-Time Pop-Up Store in Ikebukuro Sunshine City Alta

Experience the latest in Japanese fashion and character goods as Shimamura and Birthday open a dynamic pop-up store at Ikebukuro Sunshine City Alta from December 9 to December 26, 2025, featuring exclusive lucky bags, new brand launches, and special collaborations.
kawaii japan fashion

Unleash Your Inner Artist: New Era Teams Up with Lee Izumida for a Second Vibrant Collection

Global sports and fashion brand New Era is once again joining forces with acclaimed artist Lee Izumida, releasing their highly anticipated second collaboration on December 9th (Tuesday). This collection, building on the success of their initial partnership, features 10 unique designs adorned with Izumida's newly commissioned artwork, promising a fresh fusion of street style and contemporary art.
kawaii japan fashion

The Coldest Moment’s Japanese Debut Heats Up Tokyo Fashion Scene

Korean fashion brand "The Coldest Moment" successfully concluded its first-ever pop-up store in Japan at NUGU PRESSROOM in Nakameguro, attracting approximately 400 visitors and achieving sales of 2 million yen over three days. This successful engagement marked a significant step in connecting with its dedicated Japanese fanbase.
kawaii japan fashion

Cozy Chic Meets Archival Art: KM MARKET Unveils Winter KNOT-Ti Drawstring Bags

Dive into the season's must-have accessories as KEITAMARUYAMA's daily line, KM MARKET, launches new KNOT-Ti drawstring bags. Featuring fluffy boa and iconic archival prints, these bags blend practicality with playful elegance for winter 2025.
kawaii japan fashion

UGG and Palace Unleash Looney Tunes Chaos: Sylvester Chases Tweety in a Whimsical Streetwear Collection

The fourth collaboration between UGG and Palace Skateboards introduces a playful collection featuring Looney Tunes' Sylvester and Tweety, blending classic comfort with streetwear edge.
kawaii japan fashion

Embrace the Warmth of Japanese Wool: Atsuko Kaneko’s Autumn/Winter Style Guide Unveiled

Renowned influencer Atsuko Kaneko shares her deep affection for Japanese wool in her latest book, 'New Adult Everyday Wear : Atsuko Kaneko's Beloved Wool Items.' Discover her personal collection of high-quality wool clothing and accessories, alongside insights into Japan's esteemed wool production regions.
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