Japanese Kawaii Fashion News Guide

Japan's beloved AmeCaji-Trad brand, Captain Santa, is docking in Kochi for its annual fair on December 20-21, 2025. Celebrating 40 years of nautical charm and timeless fashion, the event promises an exclusive peek at new collections, marking a significant milestone for both the brand and its parent company, Joymark Design.

Get ready for a fashion frenzy as "60%," the leading online store for Asian fashion, launches its highly anticipated "Honki no Fukubukuro" (Serious Lucky Bags) for winter 2025, offering up to 40,000 yen worth of trendy items for just 9,800 yen.

Harajuku's beloved influencer Shinako brings her vibrant, happy aesthetic to a new shoe collaboration with NUOVOgirl for ABC-MART, featuring light-up soles and signature 'Shinako' footprints, alongside an exclusive photo event.

Stola. introduces an exclusive sweatshirt collection featuring Tuffy from 'Tom and Jerry', blending whimsical character design with adult-friendly basic colors for a chic, nostalgic touch, available from December 11, 2025.

Japanese winter sandal brand SUBU is set to host an exclusive pop-up store at Nakameguro's DB&BAR, showcasing its avant-garde "25concept HORROR" collection, timeless "PERMANENT" series, and the innovative "VAMP" model, alongside a unique collaboration with NEW YOAKE POST.

Japan's beloved everyday fashion retailer Shimamura has teamed up with South Korean lifestyle sensation Wiggle Wiggle to launch a vibrant new collection for kids and babies. This special line, blending Shimamura's practical comfort with Wiggle Wiggle's signature pop-art designs, promises to make daily dressing an exciting and 'kawaii' experience.

Discover WEBHOUSE, the trending Korean street brand, as it makes its official debut on Japan's 60% EC platform. Celebrate with special discounts and a chance to win exclusive hoodies for a limited time.

BAYFLOW, a prominent lifestyle brand, has partnered with popular influencer Yurie Chiku to launch an exclusive collection featuring three versatile items: slim-straight denim, a vibrant hand-stitch knit, and a perfectly balanced hand-stitch sweat. Available from December 10, 2025, this collection focuses on comfort, style, and unique design details, aiming to bring "excitement" to daily fashion.

Popular kimono stylist Mademoiselle Yulia launches her first solo book, 'Kimono no Toriko,' exploring the vibrant world of kimono from modern styling to traditional culture, aiming to inspire a global audience to embrace this iconic Japanese garment.

A BATHING APE® (BAPE®) and THE POWERPUFF GIRLS unite for a vibrant collection, blending iconic streetwear aesthetics with the beloved heroines. Discover how APE HEAD and BABY MILO® get a super-powered makeover.

SUBU, the brand behind the "unexpected winter sandals," is bringing its unique world to Shibuya Scramble Square with a pop-up store. Following its success in Milan, the event will showcase the intriguing 2025 "Horror Series," a range of exclusive collaboration models, and special holiday gift items, inviting visitors to experience unparalleled winter comfort with a twist.

High-fashion entertainment creators Pockers team up with youth apparel brand SPINNS for a dynamic coordinate battle and the launch of a nationwide vintage clothing selection, curated by the creators themselves.

Kanefuku Shoten's 'The Kimono Footwear | WA-soul' blends ancient craftsmanship with modern style, offering a unique, sustainable fashion statement that celebrates Japan's rich cultural heritage.

A groundbreaking collaboration between Nikon's retro-chic Zf mirrorless camera and Japan's leading fashion app, WEAR by ZOZO, invites enthusiasts to blend personal style with iconic photography, celebrating individuality through vibrant coordinated looks.

Experience the allure of Taiwan's beloved fashion brand, Studio Doe, at URBAN RESEARCH KYOTO this December. This limited-time pop-up will showcase their elegant holiday collection and popular pieces, with a special visit from director AnChen, offering a unique opportunity to connect with the brand's sophisticated style.

A groundbreaking collaboration fuses iconic camera design with fashion-forward styling, inviting users to showcase their true colors through innovative coordination and photography.

Get ready for a dose of nostalgic charm! Japanese fashion brand PAGEBOY is launching an exclusive holiday collection featuring iconic Sesame Street characters, offering a delightful blend of cool style and pop fun in apparel and accessories.

Japanese "Angelcore" brand LITALMUTE partners with global fashion platform 60% for a limited-time event, offering unique designs infused with two-dimensional cuteness and exclusive novelty gifts for a celestial touch to everyday wear.

A new online apparel store, PLAINPLAIN, has officially launched, offering a fresh take on fashion by transforming the unique worlds of six diverse creators into 'wearable art.' This platform also introduces 'BALADE,' an original brand with intertwined narratives, inviting users to literally wear stories and artistic visions.

Japanese jewelry brand h'eres announces its second pop-up store at H BEAUTY&YOUTH, featuring the debut of the new SÓL series and pre-sales of latest designs from SPINAL, TOBARI ZOE, and CETACEA series, alongside a limited-edition holiday shopper.

The 42nd Mynavi Tokyo Girls Collection 2026 SPRING/SUMMER, themed "OUR CANVAS," has announced a dazzling array of additional performers, including beloved talent Anna Murashige, rising actors Shio Nishigaki and Kota Nomura, and influential Z-generation personalities Toa, Morrie & Shooto, and MON7A. With tickets selling fast, the event is set to be a vibrant celebration of Japanese youth culture and fashion.

Discover a new dimension of relaxation with MAISON FLÂNER's inaugural pop-up store at Marui City Yokohama, introducing the 2025AW collection and its unique "Cute Recovery" concept from December 4th to 10th.

Discover SLOWAND, the beloved Korean brand known for its timeless comfort, as it launches its first-ever pop-up in Japan at Shibuya PARCO, offering exclusive items, special gifts, and a chance to win a trip to Korea.

Japanese fashion brand SNIDEL launches its "HOLIDAY GIFT SELECTION" featuring limited-edition colors and special boxes, alongside the "SNIDEL Embroidery Lab" event in Aoyama, offering a unique opportunity to create personalized, one-of-a-kind gifts for the festive season.

Experience the latest in Japanese fashion and character goods as Shimamura and Birthday open a dynamic pop-up store at Ikebukuro Sunshine City Alta from December 9 to December 26, 2025, featuring exclusive lucky bags, new brand launches, and special collaborations.

Global sports and fashion brand New Era is once again joining forces with acclaimed artist Lee Izumida, releasing their highly anticipated second collaboration on December 9th (Tuesday). This collection, building on the success of their initial partnership, features 10 unique designs adorned with Izumida's newly commissioned artwork, promising a fresh fusion of street style and contemporary art.

Korean fashion brand "The Coldest Moment" successfully concluded its first-ever pop-up store in Japan at NUGU PRESSROOM in Nakameguro, attracting approximately 400 visitors and achieving sales of 2 million yen over three days. This successful engagement marked a significant step in connecting with its dedicated Japanese fanbase.

Dive into the season's must-have accessories as KEITAMARUYAMA's daily line, KM MARKET, launches new KNOT-Ti drawstring bags. Featuring fluffy boa and iconic archival prints, these bags blend practicality with playful elegance for winter 2025.

The fourth collaboration between UGG and Palace Skateboards introduces a playful collection featuring Looney Tunes' Sylvester and Tweety, blending classic comfort with streetwear edge.

Renowned influencer Atsuko Kaneko shares her deep affection for Japanese wool in her latest book, 'New Adult Everyday Wear : Atsuko Kaneko's Beloved Wool Items.' Discover her personal collection of high-quality wool clothing and accessories, alongside insights into Japan's esteemed wool production regions.