Japanese Kawaii Fashion News Guide

The trendy Chinese shoe label makes its highly anticipated Japan debut at Shibuya Miyashita Park, captivating fashion enthusiasts with its unique blend of style and comfort.

Fashion eyewear brand RIM BY JINS introduces a captivating new visual campaign featuring acclaimed actor Soya Kurokawa, showcasing innovative ways to enjoy eyewear through the concept of "Wear, Hang, Play." The campaign highlights two new collections, "Office Core Metal" and "Geek Frame," set to redefine eyewear trends for the upcoming winter season.

Kyoto's Fukudaki, an artisan textile company founded in 1927, is transforming traditional kimono fabric, known as "tanmono," into contemporary textiles, art, and fashion. This innovative approach has led to collaborations with global brands like DIOR and exhibitions curated by model Hikari Mori, bringing Japan's rich aesthetic to a worldwide audience.

EAUVIRE's latest collection introduces an exclusive "Pink Ribbon Tweed" fabric, meticulously crafted in France, redefining luxury with its delicate sparkle and light feel.

Beloved Korean fashion brand ORR is set to captivate Tokyo's style scene with a long-term pop-up store at Shibuya PARCO 4F's THE HYUNDAI, starting December 12, 2025. This exclusive event offers fashion enthusiasts a chance to discover ORR's distinct aesthetic, featuring special prices and limited-edition purchase benefits.

Launching December 23, 2025, Giselly, Aeon's latest fashion brand, is set to redefine style for Japanese elementary and junior high school girls by blending the edgy cool of Korean street fashion with the vibrant energy of Japanese pop trends.

Dive into the "Bari Cawaii" world of a showgirl icon with limited-edition hoodies and sweatshirts, available only until December 23rd.

Discover the trendy Korean feminine brand, beloved by BABYMONSTER and IVE, now available for the first time online in Japan with special launch perks.

Manolo Blahnik's iconic 'MAYSALE' series introduces two new Japan-exclusive colorways—a sophisticated beige and brown heel, and a chic navy and light blue flat—offering a fresh blend of timeless design and contemporary appeal.

Doublefocus is bringing back the beloved ANGEL BLUE characters in a limited-edition collection, blending nostalgic charm with modern trends for a fresh take on Heisei-era kawaii fashion, launching December 19th.

LOWRYS FARM announces the sixth installment of its popular staff-produced "more+me" series, launching January 1, 2026. This edition features a record nine staff members who have channeled their personal styles and passions into three distinct "My Favorite Bag" sets, each designed to elevate winter wardrobes with unique fashion statements.

South Korean Fashion Sensation Embraced by IVE and LE SSERAFIM Members Now Accessible Worldwide, Featuring Exclusive Launch Offers.

The latest installment of the beloved "Otome no Sewing BOOK" series, volume 20, is set to inspire crafters worldwide with patterns for classic Lolita, gothic elegance, country charm, and historical dresses, launching on December 16, 2025.

Yutori's street brand 9090girl announces an exclusive collaboration with Netflix reality series 'Love Joto,' creating original glitter-infused apparel that blends the '00s Heisei Gyaru revival aesthetic with the show's raw 'Yankee spirit.' These unique items are not for general sale.

WWDJAPAN's latest issue dives deep into the return of "Kawaii" for the 2026 Spring/Summer season, revealing a transformed aesthetic that blends sweetness with intellect and narrative. The feature analyzes the key elements driving this trend, from styling approaches to materials and colors, while also exploring the evolving landscape of global retail through an exclusive interview with Galeries Lafayette's CEO.

Experience the warmth and elegance of Èaphi's HOLIDAY and 25AW Collections at a special pop-up store in Tokyo, designed to evoke a sense of cherished emotion and gentle light. Discover exclusive items and immerse yourself in a unique sensory fashion journey.

Get ready to shed winter's chill as SNIDEL, starring the radiant Aki Suda, launches its latest collection, bringing a romantic and airy prelude to spring fashion.

After an eight-year hiatus, the Tokyo Girls Collection made a triumphant return to Hiroshima, drawing a massive audience of over 1.85 million. Under the theme "UNITE THE SMILE," the event blended cutting-edge fashion with a powerful message of peace, featuring top models, local talent, and a diverse range of brands.

Discover how AIGIS is transforming personalized jewelry with the launch of Emaiyu earrings and necklaces, alongside an expanded palette of 13 unique glazes, bringing a splash of traditional Japanese craftsmanship to modern self-expression.

Discover Malulani Hawaii's new "Christmas Collection 2025," featuring exquisite natural stone accessories designed to embody winter's clarity and the sacred glow of the holidays. These elegant pieces serve as perfect self-rewards or meaningful gifts, infusing blessings and fresh radiance into everyday life.

Japan's elementary school 'gal' media, KOGYARU, joins forces with children's retailer Birthday for their highly anticipated seventh collaboration, featuring stylish Happy Bags and a whimsical Monchhichi crossover, launching December 13th.

Korean fashion sensation Matin Kim returns to JR Nagoya Takashimaya, bringing an array of Japan-exclusive items, winter must-haves, and festive novelties that promise to captivate fashion enthusiasts this holiday season.

Appland's metaverse apparel brand "wearverse" launches 'Shuka,' a new VRChat outfit blending traditional Japanese kimono aesthetics with modern virtual fashion, expanding avatar compatibility to eight popular models.

Novelbright, Sayaka Yamamoto, and iLiFE! are set to ignite the stage at Kyocera Dome Osaka, joined by a dazzling array of fashion models and rising artists, promising an unforgettable blend of music and style.

Japan's Mode Gakuen and ZOZO's 'ZOZOUSED STYLING PROJECT' redefines brand vintage fashion, blending student creativity with eco-conscious trends. This groundbreaking collaboration showcases how 'pre-loved' can become 're-loved' with a touch of youthful flair and affordability, now live on ZOZOTOWN's 'elove by ZOZO' platform.

Fashion brand SLY and Z-generation icon Michi collaborate for the highly anticipated fourth and final "MICHIXSLY" collection, blending sweet and edgy aesthetics. An exclusive Cheki photo event with Michi is scheduled in Osaka.

Get ready for a Kawaii Holiday season as the fashion brand drops a special collection with Hello Kitty, Hangyodon, and other beloved Sanrio characters, alongside a groundbreaking debut.

E-Come Group announces the release of new pigment-processed tote bags featuring beloved Sanrio characters Hello Kitty and Kuromi. These stylish bags offer a unique vintage look, perfect for adding a touch of nostalgic charm to any outfit, while also being practical for daily use.

Fashion brand CLANE and Minami Tanaka unveil their fourth collaboration, featuring four exclusive 2026SS items including a revived all-in-one and original floral designs. Pre-orders begin December 19th with special novelties.

Discover a vibrant fusion of Korean fashion, J-pop icons, traditional Japanese art, and anime culture as Laforet Harajuku transforms into a hub of limited-time shops and art experiences for the holiday season and beyond.