Japanese Kawaii Fashion News Guide

Fukuoka-based sustainable fashion brand rrrrrrrrr (Nine R) announces the launch of its new "Mandarin Sweatshirt," dyed using discarded mandarin orange peels and pruned branches. This innovative garment, part of the "hatake –LIFE COLOR-®" circular co-creation project, will be available on their online store starting January 8, 2026, with a special Instagram giveaway kicking off on December 28, 2025.

Dive into the pages of STORY magazine's February 2026 issue, launching December 27, 2025, for an exclusive look at strategic fashion investments designed to last a decade. Featuring actress Manami Higa's inaugural appearance and a deep dive into her evolving style, this issue is a treasure trove for those seeking enduring elegance and smart lifestyle choices.

Discover the new ABC-MART exclusive Nike Air Max Excee Denim, blending iconic comfort with a fresh, versatile denim twist. Model Kirari showcases four distinct styling possibilities, from relaxed casual to sweet girly, proving these sneakers are a must-have for any wardrobe.

Get ready for the biggest girls' fashion festival in Okinawa! 'OKINAWA COLLECTION 2026' announces its radiant 'STARLIGHT' theme and reveals a dazzling lineup of guest models and performers, including Osaki, Sakura, and Shinako, setting the stage for an unforgettable summer spectacle.

The "Play fashion! for ALL" project by WeOur Inc. and the medical/welfare Hokusuikai Group jointly hosted an inclusive fashion event, celebrating style for all ages and abilities. The three-day event attracted over 1,600 visitors, offering a vibrant array of activities from adaptive fashion displays to unique workshops.

Solaria Plaza in Fukuoka is hosting 'SOLARIA PLAZA K-Monthly' from January 3-25, 2026, featuring popular Korean fashion brands Matin Kim and SATUR, along with Pippi's custom items and EDIYACOFFEE samples, bringing a vibrant K-culture experience to Japan.

Pioneering streetwear brand X-girl announces a vibrant collaboration with iconic lifestyle brand PLAYBOY, featuring a PINK-infused, Y2K-themed collection set to launch on January 1, 2026, with pre-orders starting December 26, 2025.

13 exceptional young designers from Tokyo are set to unveil their innovative collections at a highly anticipated fashion show in Paris on January 25, 2026, mentored by ANREALAGE's Kunihiko Morinaga.

Japanese pop culture brand TOKYO LOLLIPOP and active lifestyle brand ROXY unveil their highly anticipated second collaboration, featuring unique Daruma-inspired apparel and a new guardian mascot, "nonono," launching nationwide on December 26, 2025.

Japanese ladies' fashion brand antiqua has launched full-scale live commerce on TikTok LIVE, moving beyond traditional EC to offer real-time interaction, styling advice, and immediate purchasing directly from live streams. This initiative aims to bridge the gap between online browsing and the tactile, personal experience of in-store shopping.

Step into the future of style as the VRChat platform hosts its largest-ever men's avatar fashion show, blending digital artistry with real-world fashion sensibilities.

SHIPS KIDS is set to host a series of "OCCASION COLLECTION 2026 POP-UP STOREs" at Daimaru Sapporo, Hakata Hankyu, and Isetan Shinjuku. These special events will feature the latest formal wear for children, alongside exclusive novelty gifts and a bonus point campaign for SHIPS Member's Club members, designed to help families celebrate life's precious moments.

BAPE®︎ is launching an exclusive Hamaya (demon-quelling arrow) as a New Year's novelty, blending its distinctive design with traditional Japanese craftsmanship. Crafted from precious Kiso cypress by Ise Miyatada and adorned with feathers processed by Kawada Feather, this limited-edition item offers a unique symbol of good fortune for 2026.

The 'SDGs推進 TGC しずおか 2026' event is set to dazzle with top models, artists, and a strong commitment to sustainability, featuring Elaiza Ikeda's highly anticipated return to a regional TGC stage.

Japanese apparel brand CAMPHORWOOD teams up with denim icon Wrangler for a highly anticipated second collaboration, featuring a 2-way trucker jacket and wide baggy trousers, including a unique "FLOCKY BLACK" finish. Discover the fusion of vintage heritage and modern street style.

The February 2026 issue of VOGUE JAPAN, set to release on December 27th, features BTS's V on its cover in two distinct versions. The issue explores "New Standards of Cool" with V's exclusive 16-page cover story and interview, alongside features on the latest fashion trends, an interview with SUZUKA from Atarashii Gakko no Leaders, and a special annual horoscope.

Korecow's 2025 Celebrity Worn Outfit Rankings reveal a dramatic shift in fashion consumption, with idol group Snow Man dominating, signaling a new era where personal connection and 'oshi-katsu' (fandom activities) drive style trends more than ever before.

Maison de FLEUR celebrates the 50th anniversary of Sanrio's Little Twin Stars with a whimsical collection. Featuring Kiki & Lala in enchanting pastel designs, this collaboration includes bags, charms, and handkerchiefs, capturing their iconic 'yumekawa' aesthetic for fans worldwide.

Discover the sophisticated Ballettcore and Girls Crush styles of Korean brand PAIN OR PLEASURE, now featuring a special novelty sale on the global fashion platform 60%. Embrace unique designs favored by MZ generation and K-pop idols.

Discover the ultimate collection of furisode, from vintage to cutting-edge trends, at aimme's highly anticipated 10th annual exhibition. Held across three locations for the first time, this is a unique opportunity for those celebrating their coming-of-age in 2027 and 2028 to find their dream kimono.

Japanese fashion brand '23ku' partners with Glico's 'Ice no Mi' for a limited-edition sweatshirt collection, featuring colors inspired by the popular fruit ice candies. The launch is accompanied by a special video starring idol Hiromu Honda of ROIROM, blending fashion with a playful, refreshing twist.

Get ready to experience the vibrant pulse of Seoul's fashion scene as top Korean brands like FENNEC, CRANK, and RONRON bring their unique styles, exclusive items, and exciting novelties to Tokyo's Lumine Shinjuku this winter.

Risa Magli's 2026 Spring/Summer collection, themed "Enjoy yourself," invites wearers to embrace individuality with designs inspired by mermaid princesses, unicorns, and delicate flowers. The full lookbook is now revealed, with catalogs launching on December 24, 2025.

Actor and model Oji Suzuka has been appointed as the new ambassador for Lacoste Eyewear in Japan, bringing a blend of youthful charm and sophisticated vision to the brand's latest collection.

Discover how Japanese brand Antiqua is redefining winter wear, offering a collection that promises both exceptional warmth and a flattering silhouette, perfect for those who refuse to compromise on style and comfort.

Japanese fashion brand Re:EDIT launches its new "Ceremony Collection," offering versatile and elegant styles for women in their 30s and 40s that seamlessly transition from special events to daily life.

The Beloved "TaramaxDragee" GP Series Now Features Matching Pink Tags, Sparking a Frenzy Among Fans as Hervé Chapelier re-releases its much-sought-after limited-edition pink bag, now with an adorable matching pink leather tag and an exclusive snow globe gift.

The trendy Chinese shoe label makes its highly anticipated Japan debut at Shibuya Miyashita Park, captivating fashion enthusiasts with its unique blend of style and comfort.

Fashion eyewear brand RIM BY JINS introduces a captivating new visual campaign featuring acclaimed actor Soya Kurokawa, showcasing innovative ways to enjoy eyewear through the concept of "Wear, Hang, Play." The campaign highlights two new collections, "Office Core Metal" and "Geek Frame," set to redefine eyewear trends for the upcoming winter season.

Kyoto's Fukudaki, an artisan textile company founded in 1927, is transforming traditional kimono fabric, known as "tanmono," into contemporary textiles, art, and fashion. This innovative approach has led to collaborations with global brands like DIOR and exhibitions curated by model Hikari Mori, bringing Japan's rich aesthetic to a worldwide audience.