Kawaii Japan Characters: Beginner Guide

Sanrio

Sanrio Puroland Rings in 2026 with Hello Kitty & Matsuken Samba!

Sanrio Puroland is set to host "New Year Festival Viva 2026" from December 26, 2025, to January 13, 2026, featuring a dazzling collaboration with beloved actor Ken Matsudaira and his iconic "Matsuken Samba." The event promises a vibrant start to the new year with special stages, unique merchandise, character greetings, and even a special appearance by Matsudaira himself in February.
kawaii japan character

Iconic Robots Get a Kawaii Makeover: BRICKROID Unleashes Mazinger Z and Tetsujin 28-go!

Good Smile Company's new BRICKROID series transforms classic Japanese robots into 'cool and fun' collectible figures, now available for pre-order, merging nostalgia with modern charm.
Kawaii Game Characters

Mecha-Girl Mania Unleashed: Alice Gear Aegis Teams Up with Kotobukiya for a Grande Fes!

Colopl's popular 3D action shooter "Alice Gear Aegis" dives into a spectacular collaboration with model kit giant Kotobukiya, bringing beloved "Frame Arms Girl" characters and more into the game and real-world shops.
kawaii japan character

Unleash the “Gundam GQuuuuuuX” Heroine: Doo Murasame Figure Takes Flight in Pilot Suit!

The latest addition to the "Lucrea Lite" series, Doo Murasame from "Mobile Suit Gundam GQuuuuuuX," is now available for pre-order, capturing the character in her iconic pilot suit with exquisite detail and accessibility.
Kawaii Game Characters

Kotobukiya x Alice Gear Aegis: Grande Fes Unleashes a “Kawaii Mecha” Extravaganza!

The highly anticipated "Kotobukiya × Alice Gear Aegis Grande Fes" has officially kicked off, bringing together beloved plastic model series like Frame Arms Girl, Megami Device, and Sousai Shojo Teien with the popular smartphone game. Fans can dive into new in-game events, collect exclusive characters, and enjoy special campaigns both digitally and at Kotobukiya shops.
Kawaii Game Characters

Voltage’s AmuLit Unleashes “Neon Clash -Echoes of the Lost-” – A Dark Fantasy Adventure into a Dystopian Neon City

Dive into a thrilling "outlaw adventure" as Voltage's AmuLit brand launches its new Nintendo Switch title, "Neon Clash -Echoes of the Lost-", offering a dramatic narrative, stunning visuals, and a star-studded voice cast alongside special release sales and exclusive merchandise.
Kawaii Game Characters

AmiAmi Figure Awards 2025 Unveils Top Figurines, Featuring Special Program with Mafia Kajita and Yuichi Nakamura

Japan's premier figure retailer AmiAmi announces its 5th annual Figure Awards, celebrating 2025's best-selling figures across nine categories, including new additions. A special program featuring popular personalities Mafia Kajita and Yuichi Nakamura will also be broadcast on "Washagana TV," highlighting the year's most captivating collectibles.
Sanrio

Butlers and Sanrio Stars Unite: “Butler Cafe Swallowtail x Sanrio Characters” Collaboration Goods Arrive!

Experience an enchanting blend of sophisticated butler service and beloved Sanrio cuteness with exclusive new merchandise from the "Butler Cafe Swallowtail x Sanrio Characters" collaboration, available starting December 10, 2025.
kawaii japan character

Japan’s New Kawaii Obsession: “Kapikoro” Figures Offer Irresistible “Ponyo-Ponyo” Touch

Takarajimasha Toys introduces "Kapikoro," a collection of irresistibly soft, round, and charming figures with interchangeable animal costumes, designed to bring joy and imaginative play to collectors worldwide.
Kawaii Game Characters

Arknights’ Wasteland Lappland Unleashed: A Masterpiece of Provocative Elegance

Myethos unveils a stunning 1/7 scale figure, capturing the iconic operator's dangerous charm with unparalleled detail and a hint of dark allure, now available for pre-order.
kawaii japan character

Unlock Their Inner Charm: Jujutsu Kaisen’s Yuji Itadori and Megumi Fushiguro Get Adorable, Expressive ‘Fuwapuchi’ Figures

Dive into the world of Jujutsu Kaisen with new "Fuwapuchi" deformed figures of Yuji Itadori and Megumi Fushiguro, offering interchangeable expressions and dynamic posing in a palm-sized package. These collectibles blend the beloved anime characters with a unique kawaii aesthetic, inviting fans to interact with their favorite sorcerers like never before.
kawaii japan character

Kenelephant’s Beloved ‘Pokkoshi’ Characters Get Exclusive New Merch!

Discover five new limited-edition items featuring the whimsical 'Pokkoshi' characters, designed by popular artist Munyu, available soon at Kenelephant's direct stores.
kawaii japan character

Shachihata Hatches “Puchi Name Animal Egg”: Your Daily Dose of Kawaii in a Mini Name Stamp

Tiny Bird-Themed Seals Emerge from Adorable Egg Cases, Perfect for Adding a Touch of Whimsy to Everyday Life. Shachihata's new "Puchi Name Animal Egg" collection, featuring penguins, chicks, and long-tailed tits, combines practicality with irresistible Kawaii appeal for a charming daily experience.
Sumikkogurashi

San-X Unveils “San-X Universe” Plushies: 36 Beloved Characters Unite Through Fairy Magic!

San-X is set to release a new line of "Zutto Issho Nuigurumi" (Always Together Plushies) featuring 36 of its most iconic characters, from Rilakkuma to Sumikko Gurashi, brought together by "San-X fairy magic" in a grand crossover event.
kawaii japan character

Wacom Champions Emerging Japanese Animation at Global Film Festival

A new era for Japanese animation dawns as Wacom partners with the world-renowned Nippon Connection Japanese Film Festival, launching an award to spotlight the next generation of creative talent.
Sanrio

Sanrio’s ‘Poyoyon Airport’ Series Welcomes New Flight Attendants: Hangyodon and Corocorokuririn Plushies Soar into Arcades!

The eighth wave of the popular "Sanrio Characters Poyoyon Airport BIG Plushie" series has arrived, featuring beloved characters Hangyodon and Corocorokuririn in charming flight attendant attire. These exclusive, huggable prizes are now available at Molly Fantasy, PALO, and Molly Online, inviting fans to expand their kawaii collection.
Sanrio

Hello Kitty and Tiny Chum Embrace Retro Charm: Thank You Mart Unveils Adorable Collection Starting January 2026

Sanrio's beloved Hello Kitty and her friend Tiny Chum star in a new retro-themed collection, exclusively available at Thank You Mart. Featuring vibrant block patterns and nostalgic motifs, these 11 limited-edition items will be priced at an accessible 390 yen (429 yen including tax), with online pre-orders beginning December 10, 2025.
Kawaii Game Characters

Step into a Winter Wonderland: BTS Island: In the Seom Unveils ‘2025 Holiday’ Update

Dive into a festive season with new costumes, exclusive events, and a heartwarming new adventure featuring BTS members and adorable penguins.
kawaii japan character

Minions & Curious George Unleash Adorable New Cards for Every Occasion

Japan's beloved characters bring a fresh wave of charm to greeting cards, perfect for expressing heartfelt sentiments from birthdays to Valentine's Day, launching December 8, 2025.
Kawaii Anime Characters

Mastering the Art of Anime: “Doraemon” & “Summertime Render” Director Ayumu Watanabe Reveals Secrets of Storytelling

Acclaimed animation director Ayumu Watanabe, known for his work on "Doraemon" and "Summertime Render," will host a free online seminar on December 14, 2025. This event, part of the Kochi Anime Creator Awards 2026, will delve into the profound techniques of imbuing characters with emotion and showcasing the soul of anime, offering invaluable insights for creators worldwide.
kawaii japan character

Chopper’s Birthday Bash Takes Over Harajuku! Special Greetings & Exclusive Gifts Await Fans at ONE PIECE MUGIWARA STORE

Celebrate Tony Tony Chopper's birthday on December 24th at ONE PIECE MUGIWARA STORE HARAJUKU with a special greeting and photo session, along with exclusive gift campaigns.
Kawaii Game Characters

“Tales of Xillia 2” Pocket Watch Unveiled: A Real-Life Echo of a Beloved RPG’s Iconic Timepiece

Fans of “Tales of Xillia 2” can now carry a piece of their favorite JRPG with them as a special edition pocket watch, meticulously designed to mimic the game's iconic timepiece, is set for release. This limited-edition collectible blends intricate watchmaking with game-accurate aesthetics, offering a tangible connection to the beloved series.
kawaii japan character

Okinawa’s Kaichu Road Unveils a New Adventure: Cycle with Virtual Idol Nema Ui

Experience Okinawa's breathtaking Kaichu Road like never before with "Listen & Ride! Kaichu Road Cycling." This innovative e-bike tour, featuring a location-based audio guide by local virtual talent Nema Ui, offers a unique blend of nature, technology, and Kawaii culture, aiming to revitalize regional tourism.
Kawaii Game Characters

Dragon Egg Reincarnation Anime Unveils Star-Studded Interview and Hilarious ‘Iru-kun Challenge’!

Ahead of its January 2026 broadcast, the TV anime 'Reincarnated as a Dragon's Egg' has released a special interview video featuring voice actors Junichi Toki (Iru-kun) and Miku Ito (Millia). Joined by the anime's official mascot, Iru-kun, the interview takes a unique turn with a series of physical challenges. This playful segment, where Iru-kun's success dictates the length of the discussion about the anime's charm, promises an entertaining sneak peek into the highly anticipated fantasy adventure.
kawaii japan character

Harajuku’s Viral Creator Shinako Teams Up with AMANATION Artists for a Sweet Takeover of Tokyo’s Yamanote Line

Tokyo's iconic Yamanote Line is transforming into an open-air art gallery with "Yamanote Line Museum POP," a vibrant collaboration between Harajuku video creator Shinako and 12 artists from AMANATION. Commuters can now discover unique illustrations at 15 stations, with exclusive merchandise available online.
kawaii japan character

Number One Sentai Gojujer Nuicoro: Your Palm-Sized Heroes Arrive!

Bandai Namco Nui introduces "Number One Sentai Gojujer Nuicoro," a new line of adorable, palm-sized plushies designed for discreet "nui-katsu" (plushie activities). These charming, deformed face designs bring your favorite heroes closer than ever, launching this December with pre-orders now open.
kawaii japan character

Kawaii Companion Craze: Bea~kun & Hani-chan’s New Plushies Take Over “Oshi-katsu” Culture

Discover the top-selling items of November 2025 from Bea~kun SHOP and how these adorable characters are becoming essential daily companions for fans, cementing their place in the heart of "oshi-katsu."
Kawaii Game Characters

“D4DJ Groovy Mix” Unveils Second “Rent-A-Girlfriend” Collaboration with Fresh Character Art and Revived Favorites

Dive into "DJ, I'll Rent You Again" for exclusive new character illustrations and a chance to revisit beloved first-round content, starting December 13th.
kawaii japan character

Unleash Your Inner Animal! Disney’s Zootopia 2 Cafe Roars into Japan with Themed Delights

Experience the vibrant world of "Zootopia 2" at a limited-time special cafe launching in Tokyo, Osaka, and Aichi, featuring character-inspired dishes and exclusive merchandise.
Kawaii Manga Characters

Chiikawa’s “Shisa no Omiyageyasan” Unveils 31 Tropical Treasures!

A wave of tropical charm is set to sweep over Chiikawa fans as "Shisa no Omiyageyasan" launches 31 new Okinawan-themed items. Featuring Chiikawa and friends adorned with hibiscus and enjoying island life, this collection offers everything from travel mascots to traditional snacks, available from December 19, 2025.
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