Game Characters in Kawaii Japan Culture

Colopl celebrates the half-anniversary of 'Shironeko Project NEW WORLD'S' with 'ZERO:PROLOGUE,' an event exploring the world's ancient origins. New characters Ixia, Amicia, and Kyle join the adventure, alongside exclusive in-game packs and real-world merchandise collaborations.

Embark on a fashion adventure as Japanese brand SHIPS partners with the iconic RPG, Dragon Quest VII Reimagined, for a capsule collection launching January 28th. Discover exclusive apparel and accessories that blend classic gaming motifs with contemporary style, available for pre-order now.

Colopl and MIXI's mobile and PC game "Festibattle+" launches its new event, "Sword of the Celestial Shadow," featuring Eleanor's stunning kimono-style outfit and powerful new EX Skill Chips for Lucifer and Shanao. Players can also dive into a 1.5th Anniversary Eve Festival packed with bonuses.

The popular mobile RPG "Bikkuriman Wonder Collection" expands its epic Holy-Devil War saga with the full release of Chapter 22 and introduces powerful new characters, Kaiki Inca and Resshin Shoko, alongside exciting limited-time events.

Popular mobile game characters transform into adorable chocolatiers and waitstaff for a limited-time collaboration cafe across three cities: Tokyo, Osaka, and Nagoya, offering exclusive themed food, drinks, and merchandise.

Experience the world of CNP with exclusive merchandise, including beloved plushies, and exciting character meet-and-greets at a special pop-up store in Tokyo Station's iconic Character Street, running for two weeks only.

Bushiroad unveils a wave of new titles and celebrates 18 years of the popular card game with major digital game and event announcements, promising an exciting future for fans worldwide.

Bushiroad's Weiss Schwarz Rose division revealed an exciting lineup for 2026, including new booster packs featuring popular visual novel titles 'Navel' and 'Purple software,' alongside details for the BCF2026 tournament series and exclusive Card Game Festival PR cards.

Bushiroad has unveiled a dazzling lineup for Cardfight!! Vanguard's 15th anniversary, featuring a stunning PV by animation studio MAPPA, a theme song by Roselia, new starter decks, and exciting collaborations with "Like a Dragon" and "Inazuma Eleven."

Akihabara's iconic Cure Maid Café is transforming into a fantastical realm for the '2026 Year of the Horse Pure Pegasus-Unicorn GLOOMY Cafe,' running from January 17th to 28th, 2026. This limited-time event features an array of GLOOMY-themed dishes, desserts, and drinks, culminating in a special character greeting event on January 25th.

The TV Anime 'Gnosia' is partnering with Namco for a special "Denim Arcade" campaign, offering fans a unique collection of exclusive merchandise and exciting in-game and social media promotions.

Gaming legends collide as Pac-Man and his ghostly companions join the high-speed action in "Sonic Racing Crossworlds" with a new paid DLC, available from January 8, 2026. Get ready for the "Pac-Man Festa" event starting January 9, and a thrilling SNS campaign for exclusive merchandise.

Ponos Corporation's beloved smartphone game 'The Battle Cats' has launched its '2026 New Year Gacha' event, running from January 8th to January 15th. This special gacha features a grand assembly of representative characters from various series, including numerous secret characters, alongside a wealth of other festive in-game events to kick off the new year.

Disney's mischievous Stitch transforms into irresistible plush cushions and charming mascots, available exclusively at Namco arcades and online from January 16, 2026. Get ready for a wave of cuteness!

The PlayStation Official Licensed Pop-Up Store by GRAPHT in Tokyo Solamachi is expanding its space two-fold from January 14th, 2026. Fans can look forward to limited-edition "Doko Demo Issyo" Valentine's acrylic keychains, new mousepads featuring beloved game titles, and exciting purchase bonuses, promising an even richer experience for gamers and collectors.

COSPA has announced a new line of full-color T-shirts featuring characters like Suzuhika Tsujikura from Key's latest game, 'anemoi.' These highly anticipated, limited-edition items are now available for pre-order, promising vibrant inkjet prints and a unique texture.

FURYU's popular 'Kirby★Diary' series returns with its second installment, themed 'home,' featuring six new amusement-exclusive prizes designed to bring adorable relaxation to your living space, including a reading Kirby BIG plushie and a delightful Noodle Stopper Figure.

The 'Jingai Nichijou Collection Only Shop' is set to open at Animate Ikebukuro Main Store, showcasing popular non-human (Jingai) characters by creator Hoshimori. Fans can explore new merchandise, enjoy special purchase benefits, and view exclusive character setting materials, immersing themselves in a world where the extraordinary coexists with the ordinary.

Fans of "Project Sekai Colorful Stage! feat. Hatsune Miku" can soon adorn their hair with charming "Fuwapuchi" bang clips. Sega Fave is launching these highly anticipated capsule toys in a continuous release from January to March 2026, offering a delightful and practical way to showcase favorite virtual singers without leaving a crease.

Square Enix unveils a delightful collection of Dragon Quest-themed chocolates, sablés, and charming keychains, perfect for sharing love or treating yourself this Valentine's season. Discover the irresistible lineup featuring beloved Slimes, available for pre-order and hitting stores soon.

San-X characters, including Rilakkuma, Tarepanda, and Afro Ken, unite for the first-ever “San-X Universe x Lotteria/Zteria Collaboration: Rilakkuma and Everyone Together Exciting Party♪ Kids Set.” Available for a limited time from January 7th, these sets feature exclusive toys like a San-X Bus board game, pop-up trump cards, and a miniature character box, bringing beloved kawaii culture to fast-food fun across Japan.

Morinaga Seika's beloved Chocoball is kicking off 2026 with an exciting new 'Omocha no Kanzume' – the 'Golden Kyoro Medal Can' – featuring an interactive medal game. Plus, nostalgic 'Engimono Kyoro-chan' straps are making a comeback through special campaigns, blending modern fun with a touch of Heisei-era charm.

As the highly anticipated second season of the TV anime "Jigokuraku" approaches its broadcast, the mobile and PC game "Jigokuraku Paradise Battle" is rolling out a series of lavish campaigns. Players can look forward to exclusive login bonuses, new character cards, a special New Year's event with original stories, and even a unique message from the anime's lead voice actors, bringing fans deeper into the perilous yet captivating world of "Jigokuraku."

Experience a thrilling tale of second chances as Piccoma launches 'The Strongest Special Soldier -Restarting from High School-,' a SMARTOON where a fallen elite soldier rewrites his past to alter a catastrophic future, starting January 4, 2026.

JOYFIT24 launches "JOY MACHINES," a new series of AI characters designed to transform the fitness experience through personalized guidance and motivation. This initiative marks the second phase of their industry innovation project, aiming to make training more accessible and enjoyable for everyone.

Celebrating a decade of content creation, the popular YouTube channel "Puchi Hina Friends" announces a special collaboration with Village Vanguard. Fans can look forward to exclusive merchandise featuring brand-new illustrations by Natori Nato, depicting the characters as unique Village Vanguard staff members. A special lottery offers signed POPs for those who spend over 5,500 yen.

Popular open-world RPG Genshin Impact partners with confectionery giant Meiji for a special winter campaign at Lawson, offering exclusive merchandise, themed snacks, and in-game rewards from January 20, 2026.

HoYoverse invites Travelers to a grand celebration for the "Luna IV" release of Genshin Impact, featuring unique exhibitions, exclusive merchandise, and interactive experiences in Tokyo, Chiba, and Aichi.

Get ready for a roller-coaster of emotions in "Himitsu no AiPri" Episode 90, "Mitsuki-chan ga Ippai," as a crucial promotional video project faces unexpected challenges, testing Himari's determination and Mitsuki's health.

Prepare for an unforgettable journey as "Genshin Teyvat Tour -Garden of Air and Prayer of Moon-" arrives at Tokyo Tower's Co・Lab-TOKYO- from January 16 to February 4, 2026. This limited-time event promises exclusive merchandise, in-game rewards, and immersive installations, inviting fans to experience the world of Teyvat like never before.