Kawaii Makeup Japan News: New Launches, Limited Editions & Where to Buy

Discover the surprising reason behind Japanese Gen Z's consistent makeup routines, revealing a strategic approach to lasting beauty that prioritizes morning preparation over on-the-go touch-ups.

Hamee's ByUR brand announces the highly anticipated renewal of its popular daily BOX masks across three skincare lines: Plump Honey, Soothing Green, and Vita Giving. These upgraded masks promise improved convenience, superior fit, and refined aromatic experiences, launching December 24th for pre-order and January 22nd nationwide.

Nomde Beauty's latest survey reveals what Gen Z truly wants in skincare, makeup, and beauty tools, highlighting a shift towards 'skin-first' approaches and personalized experiences.

iromikke's "8-Color Eyeshadow Palette 01 (Brown Sugar)" has clinched the top spot in the 'LDK the Beauty' 2025 Annual Best Cosme Awards, a testament to its versatile appeal and quality. Discover how this "Lifewear Cosmetics" brand is redefining everyday beauty with accessible yet high-performing products, celebrated for their ability to affirm individuality.

Discover Laka's latest gender-neutral beauty innovations, including Japan-exclusive mini lip tints and new lip care, at a captivating pop-up event in Tokyo's Akasaka, designed for free self-expression.

Experience the future of flawless skin as Prada Beauty introduces a trio of sophisticated base makeup items, redefining beauty with cutting-edge technology and a touch of iconic luxury.

Canmake's popular fragrance line, Make Me Happy, introduces "berry bloom," a delightful roll-on eau de toilette with a juicy strawberry and floral aroma, launching late December 2025.

Japanese vegan and natural organic cosmetic brand AINOKI has partnered with holistic skincare brand soel to introduce their first collaborative product: a roll-on beauty serum designed to enhance eye radiance. This innovative serum, featuring over 90% naturally derived ingredients, will launch on January 19th via AINOKI's official online shop, accompanied by a limited-time pop-up event in Omotesando.

Global vegan skincare brand be bare officially enters the Japanese market, launching both online and through offline expansion into RE:MAKE shops, bringing its unique clean beauty philosophy to a growing audience.

Shinnihonseiyaku's Perfect One Focus cleansing balms have achieved a remarkable double victory at the LIPS Best Cosmetics 2025, securing both first and second place in the Cleansing Balm category, highlighting their innovative approach to pore care.

The popular makeup-fixing primer, supervised by K-beauty guru Won Jung-yo, is set for a radiant relaunch with 5 new ceramides and a charming pink package, promising all-day makeup hold and enhanced moisture for a flawless finish.

A groundbreaking report, the "α Generation White Paper Inaugural Issue," sheds light on the evolving makeup values and consumption behaviors of Japan's youngest generation, prioritizing authenticity and personal fit over fleeting trends.

Discover how Cathy Doll's new vegan lip serum, packed with 13 plant oils and SPF 50 PA++++, offers comprehensive protection and natural radiance, launching soon in Japan.

A groundbreaking partnership between Monogata and Lumine introduces engaging workshops to efficiently collect and upcycle unwanted cosmetics, turning beauty waste into valuable resources and fostering a guilt-free approach to consumption.

Discover Givenchy's limited-edition Spring Collection 2026 and Starter Kit, designed to capture the fresh, dewy radiance and vitality of spring, launching January 2, 2026.

Tokyo's rebellious streetwear brand #FR2 teams up with Japanese beauty care innovator SINN PURETÉ to launch "Luna Blanca," a captivating new fragrance line featuring a silky smooth oil and an eau de parfum, blending urban edge with mindful beauty.

Zisei Co., Ltd. introduces its first in-house developed cosmetic, a time-saving, soap-removable stick foundation designed for the modern woman seeking gentle, effortless beauty. This limited-edition product promises a "just right" look while prioritizing skin health.

Korean cosmetic brand milktouch, with TWICE's JIHYO as its muse, is launching a limited-time pop-up store at @cosme OSAKA, introducing new tint shades and special events that promise to captivate beauty enthusiasts.

Global K-pop sensation TWICE members SANA, MINA, and JEONGYEON are the new brand ambassadors for the "SWEET 1 DAY" color contact lens series. To celebrate the launch of three new products, a special campaign is running exclusively at Don Quijote stores nationwide, offering fans the chance to receive original posters and win autographed posters from the idols, alongside unique limited-edition colors.

Seoul-based creative makeup brand 3CE partners with digital painter RAM HAN to launch the 'Dreamy Scarf Edition,' featuring exclusive Shine Reflector lip glosses and Multi Eye Color Palettes with playful, scarf-inspired designs. Available only on ZOZOCOSME from December 22, 2025, this collaboration blends fashion and art to redefine winter beauty.

Transform your eyes with "idoly," a new color contact lens brand launching on December 26, 2025, featuring ≠ME's Hitomi Suzuki. Designed to achieve an "eternally confirmed favorite" idol-like gaze, the collection offers five captivating shades that promise to add confidence and sparkle to your look.

Discover the top-ranked cosmetics and skincare products set to dominate 2025, as revealed by the prestigious "HANDS THE BEST" awards from Japan's beloved retailer, Hands.

The K-Pop Sensation Brings a Fresh Wave of Creativity, Fronting the Evolved "Powder Kiss" Series Launch in 2026.

Burberry Beauty has opened a new permanent counter at Shibuya Scramble Square, marking its third location in Japan. The store offers a full line of makeup and fragrance collections, blending British heritage with modern design, and features exclusive items.

Discover exclusive cosmetics and delightful treats at the limited-time Shibuya Loft pop-up, celebrating four decades of beauty.

Noevir's prestigious Speziale series introduces new makeup items for Spring 2026, featuring a luxurious blend of eight shared skincare ingredients. This collection promises radiant finishes and lasting hydration, merging beauty with advanced skin care.

Discover the latest Korean beauty trend as BYMERZY launches its adorable and affordable 'Let's Wearing' tint and lip & cheek collection, perfect for expressing your unique style.

FEMMUE, the modern botanical skincare brand, is set to launch its inaugural color makeup collection, "FEMMUE Le Rouge" lipsticks. This innovative line combines rich color with advanced skincare benefits, featuring plant-derived ingredients and a unique semi-glow finish, enhancing natural beauty with every application.

Japan's beloved 'Mild Cleansing Oil' from FANCL, a consistent top-seller for 16 years, is set for a groundbreaking renewal. Featuring the innovative 'Select Cleanse Technology,' this eighth-generation formula promises unparalleled makeup removal while safeguarding skin's essential moisture, redefining the cleansing experience for beauty enthusiasts worldwide.

Discover ettusais' latest winter makeup collection, featuring new eyeshadow, liquid eyeliner, and tint rouge designed to bring a touch of 'happy pink' radiance and sophisticated allure to your look this season.