Hair Care & Styling for Kawaii Looks

Discover how i-Style is leveraging vast beauty data and AI to redefine consumer understanding and global beauty trends at Japan's largest cosmetics exhibition.

The "Cosme EXPO @NAGOYA," a first-ever large-scale collaboration between JR Tokai Takashimaya and iStyle's @cosme, is set to transform Nagoya Station into a vibrant hub for beauty enthusiasts. Running from December 26 to January 6, 2026, the event will feature professional figure skater Marin Honda, exclusive cosmetic awards, interactive beauty checks, and unique cultural experiences, aiming to revitalize the entire Nagoya Station area.

Hoyu Co., Ltd. introduces REVIAS, a groundbreaking haircare brand launching December 18, 2025, on Hoyu Healthcare Rakuten. Focusing on hair components, REVIAS combines high-concentration PPT shampoos with nine unique KERAFORCE® formulations to offer an advanced, daily hair repair system promising

A delicate floral savon scent, 'more than fabric softener, less than perfume,' captures the joyful anticipation of cherry blossoms blossoming, set for a limited release.

Experience luxurious recovery as beauty brand ReFa's VITALWEAR and LINEN collections are integrated into a special accommodation plan at the Hilton Yokohama, offering guests an unparalleled blend of comfort and self-care.

MAPUTI, the popular femcare brand, has launched an exciting new web video series featuring actor Sho Kasamatsu, designed to captivate audiences with its unique fragrance and heartwarming scenarios.