Hair Care & Styling for Kawaii Looks

Japan's beloved Showa Kayo group, MATSURI, steps into the spotlight as the fresh faces of 'Scalp D Beaute' haircare. Discover their chic new WEBCM and an exclusive fan campaign promising a touch of idol glamour.

Japanese haircare brand ISSHI introduces Kéralis, a new series designed to bring professional salon results to daily routines, featuring a unique "black" shampoo and treatment that deeply repair hair damage caused by coloring and perms, leveraging advanced active keratin technology.

株式会社ヒロ・コーポレーション is set to release the SAFFRON Scalp Shampoo Brush HDL-3915, offering a refreshing daily scalp care solution for both in-bath and out-bath routines.

Discover how ReFa's innovative LOCK series, known for its heat-protective and style-setting hair oils, has captivated hearts across Japan, earning a top industry accolade and reaching a monumental sales milestone.

Broadcasting company UPiNE, known for its content creation, is set to launch a unique head scrub under its Mikado Rika brand, aiming to offer a refreshing escape for the modern, overthinking mind.

KUNDAL's highly anticipated "Progen Double Bonding" Hair Serum and Hair Mask, infused with protein and collagen, promise to transform damaged hair into a radiant "angel's halo" at home, following their record-breaking Qoo10 live stream success.

Discover the new &be Chrome Jumbo Comb, a limited-edition chrome-plated version of the popular 5-way hair tool, designed to reduce static and friction for salon-like smoothness.

Discover the enchanting 'Fairy Bloom' collection, a collaboration that promises to ignite personal expression through vibrant, K-Pop inspired hair transformations.

Discover OLES, the pioneering premium haircare brand that redefines beauty with its innovative water-free formulations, now available at Tokyo's exclusive ESTNATION Roppongi Hills.

The highly anticipated L'Oréal Paris Extraordinary Oil Cherry Wood, previously an Amazon-exclusive sensation, is set for a limited nationwide release starting January 16, 2026, bringing its unique, seductive fragrance and luxurious shine to beauty enthusiasts across Japan.

After selling over 100 million units, the beloved Japanese brand &honey elevates its honey-infused magic with a new professional-grade repair system. "&honey Professional" is a salon-exclusive line launching on January 20, 2026, featuring advanced "iPS Honey Beauty" technology for intensive damage repair and luxurious results.

ME-Q, a prominent Japanese online print service, has launched a new customizable folding comb featuring an integrated mirror. This compact, full-color printable accessory, available from a single piece, is poised to become a sensation for character goods, live event merchandise, and beauty brand novelties, blending practicality with personalized 'kawaii' charm.

Ur.Salon, a lifestyle beauty brand by KURUKURU Co., Ltd., has launched its "Ultra Straight Hair Iron" on January 9, 2025. This innovative device promises professional-grade sleek hair that lasts all day, thanks to its unique hot and cold double plate structure designed to combat frizz and heat damage effectively.

Japan's beloved La Sana Premior series has achieved an impressive 15 best cosmetic awards, with its recently launched White Tea fragrance securing its first prestigious accolade.

NINE JAPAN is set to launch its renewed Rich Gran Scalp Essence on January 8, 2026, featuring the innovative ingredient 'MelanoGray' to address the growing concerns of graying hair amidst modern stressors. This advanced formula aims to nurture the scalp and support hair's natural beauty.

Discover the secret to effortlessly neat hairstyles as Utena introduces a convenient refill for its long-loved Matomage Hair Arrangement Water, answering widespread calls from loyal customers and embracing sustainable beauty.

Discover Wonjungyo Hair's innovative new Glow Comb, designed to detangle, reduce frizz, and prevent breakage for salon-quality shine. Plus, get an exclusive peek into their upcoming idol-themed pop-up studio in Nihonbashi, Tokyo.

The beloved Sanrio character My Melody is partnering with skincare-inspired haircare brand 8 THE THALASSO for an exclusive, limited-edition collection. Launching at Matsumotokiyoshi and Cocokara Fine stores across Japan from January 16, 2026, these special items promise to transform your hair and uplift your spirit with their adorable designs and potent formulas.

Rising 7-member idol group fav me has been appointed the official ambassador for the haircare brand Mii+, kicking off the "My Favorite Me" campaign on January 9, 2026. Fans can win limited-edition clear files, with seven lucky individuals receiving special autographed versions.

Say goodbye to collapsing curls and humidity woes! Japanese haircare brand Q+ introduces its innovative 'Keep Oil,' designed to maintain flawless, fluffy-shiny hairstyles from dawn till dusk, even repairing hair with every heat styling session.

From the beloved apricot oil series, Yanagiya Honten introduces a lightweight, non-sticky mist designed for effortless radiance and repair, launching in Japan this January.

Head beauty brand haru introduces its exclusive HAPPY BAG 2026, offering special hair care sets to encourage a 'plus care' routine for a refreshed start to the new year. Available for a limited time from January 5, 2026.

The Hairmore series, renowned for its scalp care solutions, is offering up to 20% off during the first Amazon Smile Sale of 2026. From January 3rd to January 7th, discover special prices on medicated scalp essence, scalp shampoo, and gel shampoo designed to address common female hair concerns like thinning, volume loss, and post-partum hair changes.

After navigating a challenging period in 2025, Musee Platinum announces a transformative 2026 strategy, focusing on brand integration, a refreshed corporate philosophy, and innovative social impact services to redefine beauty as life support.

As 2026 ushers in a new era for hair care, focusing on radiant health over superficial shine, Japanese beauty brand Areti. launches its "Year-end & New Year Thank You Sale" with incredible deals on cult-favorite hair tools and treatments designed to minimize damage and maximize natural brilliance.

Korean haircare sensation LADOR has secured its fourth major accolade, winning the 'Natural & Variety' Category Grand Prize at the ZOZOCOSME AWARDS 2025 for its beloved Perfume Hair Oil (Hinoki). This victory follows recognition from VOCE, Biteki, and CanCam, solidifying its status as a must-have beauty item.

Discover how HAIRSTAR's 'Ion Star Brush PRO' has achieved unprecedented recognition, simultaneously featured in Korea's top fashion and beauty magazine 'SINGLES' and awarded by Japan's prestigious MAQUIA, marking a new era for cross-cultural beauty innovation.

Ur.Salon's "Premium Beauty Dryer 03" has been honored with the Examiner's Prize at the "Karasukoto Award 2025," celebrated for its innovative, gentle approach to hair and scalp care. This article explores the award-winning features and the brand's commitment to transforming daily routines into luxurious self-care experiences.

Discover how ReFa's acclaimed BEAUTECH DRYER SE and PRO+ irons, previously exclusive, are now set to transform hair routines across Japan with wider retail availability starting January 2026.

Japanese haircare brand KYOGOKU, led by world-renowned hairdresser Ryukyu Kyogoku, has been prominently featured in influential Chinese online media, "Hua Cai Zai Xian" and "Bai Xing Sheng Huo Wang." The coverage underscores the brand's philosophy of "design-based haircare" and its rising recognition in Asia's increasingly sophisticated beauty market.