kawaii japan lifestyle
Experience the Unseen: Genta Kuronushi’s Cardboard Shadow Art® Debuts in Shibuya
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kawaii japan idol Live-Action Romance Game ‘Binbin Beppinsou’ Sets Release Date, Invites Players to a Kawaii Share House Love Story
TV Asahi and Aiming's highly anticipated live-action romance simulation game, 'Binbin Beppinsou,' officially launches on March 4, 2026. Immerse yourself in a vibrant share house life with five charming heroines, where your choices shape a unique love story. An updated demo is available now.
kawaii haircare japan news La Sana Premior’s Sweet Victory: New White Tea Fragrance Joins 15-Award Winning Haircare Line!
Japan's beloved La Sana Premior series has achieved an impressive 15 best cosmetic awards, with its recently launched White Tea fragrance securing its first prestigious accolade.
kawaii haircare japan news NINE JAPAN Unveils Next-Generation Scalp Care: Rich Gran Scalp Essence Reimagined with ‘MelanoGray’ for Gray Hair Concerns
NINE JAPAN is set to launch its renewed Rich Gran Scalp Essence on January 8, 2026, featuring the innovative ingredient 'MelanoGray' to address the growing concerns of graying hair amidst modern stressors. This advanced formula aims to nurture the scalp and support hair's natural beauty.
kawaii haircare japan news Utena’s “Magic Water” for Perfect Hair: Matomage Launches Eco-Friendly Refill for Its 700,000-Unit Bestseller
Discover the secret to effortlessly neat hairstyles as Utena introduces a convenient refill for its long-loved Matomage Hair Arrangement Water, answering widespread calls from loyal customers and embracing sustainable beauty.
kawaii makeup japan news 3CE’s Beloved “Face Blush” Unveils Two New Shades, Bringing Fresh Hues to Stores This January
Seoul-based creative makeup brand 3CE expands its popular "Face Blush" collection with two captivating new colors, "Nude Peach" and "Fool in Love," set to launch in stores on January 17, 2026. These additions promise to deliver an even softer, more natural flush, enhancing complexions with a radiant glow.
kawaii japan character From Viral Sensation to Beloved Page: ‘Panzoo’ Transforms X’s Adorable ‘Bread Animals’ into a Must-Have Picture Book
The highly anticipated picture book 'Panzoo,' featuring over 25 charming 'bread animals' by popular artist misato., is set to launch on January 26, 2026. This delightful creation brings to life the viral X (formerly Twitter) GIF animation that captivated millions with its irresistible blend of fluffy creatures and delicious baked goods, promising endless joy for readers of all ages.
kawaii japan character Neko Neko and PAPABUBBLE Unite Again: Adorable Cat-Themed Candies Arrive Just in Time for Cat Day!
Japanese bakery brand Neko Neko and artisan candy maker PAPABUBBLE are launching their second collaboration, featuring delightful cat-themed candies including a 'Neko Neko Shokupan Candy Can' and 'Koneko Mix' with customer-submitted kitten designs, available from January 22, 2026.
Sanrio Sanrio Characters Pop Up as Adorable “HIPPERS” Figures: Get Ready for a Wave of Kawaii Decoration!
Beloved Sanrio characters like Hello Kitty and Cinnamoroll are transforming into the popular "HIPPERS" decorative mini figures, ready to adorn your everyday items with their charming peeking faces and plump bottoms. Pre-orders begin January 8th, with general sales starting January 23rd, 2026.
Sanrio Blue Lock BLAZE BATTLE Unleashes “Ego-Kawaii” Sanrio Crossover!
Mobile game 'Blue Lock BLAZE BATTLE' announces an exciting collaboration with Sanrio Characters, offering up to 119 free gacha pulls and exclusive in-game content featuring beloved characters paired with iconic Sanrio friends.
kawaii makeup japan news Espoir x TikTok Creator Seyo Unveils “Mystic Fig” Lipstick: A New Era of Sheer, Watercolor Lips
Korean makeup brand Espoir, in collaboration with TikTok Creator Seyo, announces the launch of their second lipstick, "Nowear Lipstick Barming Glow #20 Mystic Fig." This new shade, a delicate pink-brown, offers sheer, watercolor-like pigmentation and a glossy finish, available from January 15, 2026, across Japan.
kawaii japan fashion Japanese Photo Studio aim/aimme Steps onto the Global Runway at Vancouver Fashion Week 2026
Japanese photo studio aim/aimme is set to make its international debut at Vancouver Fashion Week 2026, showcasing its unique 'I AM' theme and original costumes, marking a significant step into the global fashion scene.
kawaii japan fashion Tokyo Mode Gakuen Students Unleash a Style Revolution for 成人式
Seven innovative furisode designs by Tokyo Mode Gakuen students, born from a unique collaboration with Ichikura, are now available for rental, offering a fresh, 'one-of-a-kind' aesthetic for Japan's coming-of-age ceremony.
kawaii haircare japan news Wonjungyo Hair Unveils “Glow Comb”: The Secret to K-Pop Idol-Like Tresses, Plus a Star-Studded Pop-Up Experience!
Discover Wonjungyo Hair's innovative new Glow Comb, designed to detangle, reduce frizz, and prevent breakage for salon-quality shine. Plus, get an exclusive peek into their upcoming idol-themed pop-up studio in Nihonbashi, Tokyo.
kawaii makeup japan news Wonjungyo’s Popular Tone Up Base Gets a Green Makeover: Say Goodbye to Redness!
Korean idol makeup guru Won Jung-yo's brand, Wonjungyo, is launching a limited-edition green color '101 Melon Mint' for its beloved Tone Up Base N, designed to neutralize redness and acne scars. Get an early look at a special Tokyo POPUP event!
kawaii japan character Tokyo’s PlayStation Pop-Up Store Doubles in Size, Unveiling Exclusive Valentine’s Goods and New Character Merch
The PlayStation Official Licensed Pop-Up Store by GRAPHT in Tokyo Solamachi is expanding its space two-fold from January 14th, 2026. Fans can look forward to limited-edition "Doko Demo Issyo" Valentine's acrylic keychains, new mousepads featuring beloved game titles, and exciting purchase bonuses, promising an even richer experience for gamers and collectors.
kawaii japan lifestyle Step Onto the Music: PLAY! PARK and Audio-Technica Unleash Giant, Playable Records for Kids
PLAY! PARK, an indoor kids' park in Tokyo, is collaborating with Audio-Technica for the fourth time to present "Let's! PLAY! SOUND with Audio-Technica." From January 26 to April 26, 2026, children can explore the magic of sound vibrations through unique, hands-on experiences, including a human-sized turntable and interactive workshops.
kawaii haircare japan news My Melody x 8 THE THALASSO: A Kawaii Haircare Dream Blooms Exclusively in Japan!
The beloved Sanrio character My Melody is partnering with skincare-inspired haircare brand 8 THE THALASSO for an exclusive, limited-edition collection. Launching at Matsumotokiyoshi and Cocokara Fine stores across Japan from January 16, 2026, these special items promise to transform your hair and uplift your spirit with their adorable designs and potent formulas.
kawaii makeup japan news Love Liner Unveils Enchanting Esther Bunny Collaboration Eyeliners
Japanese eye makeup brand Love Liner launches a limited-edition collection featuring the beloved Korean-American character Esther Bunny, marking its first major collaboration since a series of product renewals. This whimsical collection, including liquid and pencil eyeliners, blends Love Liner's renowned quality with Esther Bunny's signature cute and playful aesthetic.
Sanrio Unlock Your Inner Radiance: My Melody’s Wisdom Guides a New Exhibition in Omotesando
Discover "My Melo Mindset" at a free, interactive event designed to help adults find joy and authenticity through My Melody's philosophy, running for a limited time in Tokyo.
kawaii japan lifestyle Nara Transforms into a Penguin Paradise: ‘Nara Penguin Land’ Returns with Over 20,000 Unique Goods!
The highly anticipated 'Nara Penguin Land' event is set to open its doors for its sixth iteration at Kintetsu Department Store Nara Store from January 14 to 19, 2026. This unique exhibition and sale will bring together approximately 70 popular creators and shops, showcasing over 20,000 penguin-themed items, including exclusive limited-edition goods and delightful collaboration menu items.
kawaii japan character Key’s ‘anemoi’ Characters Come to Life on Limited Edition Full-Color T-Shirts!
COSPA has announced a new line of full-color T-shirts featuring characters like Suzuhika Tsujikura from Key's latest game, 'anemoi.' These highly anticipated, limited-edition items are now available for pre-order, promising vibrant inkjet prints and a unique texture.
kawaii japan character Unearth Your Style: New ‘Ruri no Hoseki’ Apparel and Goods Shine Bright from COSPA
COSPA introduces a vibrant collection of apparel and goods inspired by the TV anime "Ruri no Hoseki" (Ruri Rocks). Fans can now embrace their favorite characters, Ruri and Shoko, with T-shirts mirroring their on-screen attire, along with practical and stylish tote bags perfect for "mineral collecting" adventures, and elegant character pass cases.
kawaii japan fashion MARK & LONA Unveils Historic Collaboration with The Met, Fusing Art and Golf in a Bold New Collection
Luxury golf apparel brand MARK & LONA announces its first-ever partnership with The Metropolitan Museum of Art, launching a limited-edition collection that reimagines classic skull artworks into wearable fashion for golf and everyday life, available from January 7, 2026.
kawaii makeup japan news Unveiling ’16 vanilla’: vim BEAUTY Celebrates 4 Years with New Foundation Shade & Shibuya Loft Pop-Up!
Discover how Japanese makeup creator Marilyn's brand, vim BEAUTY, is marking its 4th anniversary with an exciting new 'skin illusion' foundation shade and an immersive pop-up experience at Shibuya Loft, offering exclusive sets and personal beauty lessons.
kawaii haircare japan news J-Pop Idols fav me Shine as Mii+ Ambassadors, Launching ‘My Favorite Me’ Campaign with Exclusive Signed Merch
Rising 7-member idol group fav me has been appointed the official ambassador for the haircare brand Mii+, kicking off the "My Favorite Me" campaign on January 9, 2026. Fans can win limited-edition clear files, with seven lucky individuals receiving special autographed versions.
kawaii japan idol FLASH Magazine Unveils Star-Studded Special: Nogizaka46 Members and Diverse Talents Shine
The latest issue of FLASH magazine, released on January 7, 2026, features an extensive 24-page special on Nogizaka46, highlighting cover star Ikeda Teresa, alongside fellow members Okuda Iroha and Atago Kokone. The issue also includes captivating gravure from models Hosoya Sara, Amatsuma Rina, and top cosplayer Iori Moe.
kawaii japan idol “ireisu” Solo Albums Unleashed: Shō’s Mythic Rap and Yūsuke’s Fiery Rock Ignite the Stage
Two members of the popular 2.5D idol group "ireisu" drop their highly anticipated 2nd solo albums, "OVERLORD" and "FREEDOM!!", promising electrifying performances at their upcoming one-man lives.
kawaii japan character Kirby Invites You Home: FURYU Unveils ‘Kirby★Diary’ Second Collection for Cozy Comfort
FURYU's popular 'Kirby★Diary' series returns with its second installment, themed 'home,' featuring six new amusement-exclusive prizes designed to bring adorable relaxation to your living space, including a reading Kirby BIG plushie and a delightful Noodle Stopper Figure.
kawaii japan character Sushiro Welcomes ‘Choigosim’ in First-Ever Collaboration: A Wave of Positivity and Kawaii Charms Hits Conveyor Belts!
Japan's beloved conveyor belt sushi chain, Sushiro, is set to launch an exciting collaboration with the popular character 'Choigosim,' known for its uplifting and positive worldview. Starting January 14, 2026, fans can indulge in special sushi dishes, a delightful parfait, and exclusive merchandise, all infused with Choigosim's adorable charm and feel-good messages.
kawaii japan character Sushi Meets Smiles: Choigosim Spreads Joy Across Sushiro Japan with Exclusive Korean-Inspired Menu and Kawaii Goods
Japan's popular conveyor belt sushi chain Sushiro is teaming up with the beloved Korean character Choigosim for a nationwide collaboration, introducing a vibrant menu of Korean-style sushi, limited-edition character merchandise, and an exciting SNS campaign from January 14th to February 1st, 2026.