A Sweet Revolution Arrives in Iizuka
Prepare for a taste of Hokkaido’s culinary ingenuity as “Hokkaido Namashitate Doughnut Specialty Store MILK DO dore iku?” (MILK DO dore iku?) opens its doors in Iizuka, Fukuoka, on December 12, 2025 (Friday). This highly anticipated opening marks the 33rd location nationwide for the brand, known for its viral “raw-textured” doughnuts that draw long queues daily in Sapporo.
The new Iizuka store is strategically located within the Clubhouse Main Store parking lot at 40-3 Benbu, Iizuka City, Fukuoka Prefecture. Operated through a franchise agreement with Precious Days Co., Ltd., and managed under a business consignment contract with R&I Company Limited, this expansion brings a beloved Hokkaido delicacy closer to southern Japan.
Exclusive Flavor and Hokkaido’s Heartbeat in Every Bite
To celebrate its grand opening, the Iizuka store will offer an exclusive “Orange Tea” doughnut for 420 yen (tax included). This exquisite treat features Hokkaido-produced fresh cream blended with refreshing, fruity Darjeeling tea and orange marmalade jam, creating a harmonious and sophisticated tea flavor.
The brand’s core philosophy is deeply rooted in supporting Hokkaido’s primary industries and promoting sixth industrialization—a model where primary producers engage in processing and sales. MILK DO dore iku? achieves this by sourcing raw milk from various Hokkaido ranches, including Bifuka Town, ensuring a direct farm-to-table approach. This integrated system guarantees fresh, safe, and high-quality products for customers of all ages.
The Allure of “Raw-Textured” Doughnuts
Launched in Sapporo on February 14, 2023, MILK DO dore iku? quickly captured media attention and social media buzz, thanks to its innovative “raw-textured” (Namashitate) doughnuts. Unlike traditional doughnuts, these confections boast a unique texture that seemingly melts away in your mouth, so soft they almost crumble when held. Their adorable round shape has become a social media sensation, making it Hokkaido’s trending sweet.
The secret lies in the ingredients and craftsmanship. The dough is made with generous amounts of Hokkaido Tokachi wheat flour, eggs, and butter, resulting in a moist and smooth base. The milk used is preservative-free, low-temperature pasteurized, and sourced from Hokkaido ranches, imparting a rich, sweet flavor. The creams, including the signature fresh cream, are made from rich raw milk from Hokkaido’s Konsen region. Each doughnut is fried quickly at high temperatures, creating a crispy exterior while maintaining a creamy, melt-in-your-mouth interior, akin to fresh cream.
Popular Flavors (All prices include tax)
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Homemade Custard (350 yen)
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Pure Fresh Cream (350 yen)
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Choco Nuts (420 yen)
Other regular menu items include Mixed Sugar (290 yen), Earl Grey (350 yen), Homemade Tiramisu (380 yen), Milk Glaze (360 yen), Happy An Butter (380 yen), Pistachio (460 yen), and Fluffy Kinako (290 yen). The price range for all items is 290 yen to 460 yen.
Store Details and Production Powerhouse
The MILK DO dore iku? Iizuka store operates daily from 11 AM to 7 PM, offering a convenient take-out service. For inquiries, you can call 050-8889-1960. Stay updated with the latest news and delicious offerings by following their official Instagram account: MILK DO dore iku? Instagram
The brand’s rapid expansion and success are partly attributed to the food consulting group “hanninmae,” based in Sapporo, Hokkaido. This collective specializes in one-stop support for product development, design, and promotion, having produced 16 business categories and 64 stores nationwide.
Other Projects by “hanninmae”
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Maruyama Melon
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Maruyama Bagel LOOP
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Fermented Milk Butter Honpo
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SiOKUMA BAKERY
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Nakayoshiya
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Gyu Yotei
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Ushi mo Waltz de Odotteiru
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Hanninmae Logo
Follow hanninmae’s work here: hanninmae Instagram
As MILK DO dore iku? continues its impressive nationwide expansion, it not only spreads the joy of Hokkaido’s unique “Kawaii” sweet culture but also champions a sustainable model that uplifts local agricultural communities. This blend of delightful taste and ethical production ensures that each doughnut offers a truly heartwarming experience, likely to further solidify its place as a beloved treat across Japan and beyond.
