Vegan Skincare Sensation ‘be bare’ Touches Down in Japan
Experience Clean Beauty Offline as Brand Expands Presence
Global vegan skincare brand be bare is making its official foray into the Japanese market, promising a fresh approach to clean beauty. Starting next January, be bare will extend its reach beyond online platforms by establishing a presence in RE:MAKE shops’ physical stores. This move marks a significant step, blending digital accessibility with tangible retail experiences for Japanese consumers.
At its core, be bare champions a philosophy of “be clean, be bare, be you,” advocating for authentic skin health through clean beauty principles. The brand meticulously develops its vegan formulas, certified by a Korean vegan accreditation body, adhering to stringent standards from ingredient selection to manufacturing. All products are proudly made in Korea, reflecting a unique collaboration between American and Korean beauty expertise and trends. Among its offerings, two cleansing lines have particularly captivated social media users, becoming signature items for the brand.
The All-in-One Wonder: Aqua Jelly Ball Cleanser
One of be bare’s standout innovations is the “Aqua Jelly Ball Cleanser,” a bouncy jelly ball that transforms into a soft, fine foam upon contact with water. This all-in-one cleanser is designed for both face and body, offering a simple yet effective daily cleansing routine.
Key features of this novel cleanser include:
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Vegan certification
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Mildly acidic pH design
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Dermatologically tested for skin irritation
The elastic jelly creates a rich lather that gently envelops the skin, leaving it feeling clean, refreshed, and hydrated without any tightness. Each cleanser also comes with a dedicated foaming net, ensuring hygienic use and storage in the bathroom. (Note: Not all individuals may experience no irritation.)
Tailored Jelly Care for Every Skin Need
To cater to diverse skin concerns, the Aqua Jelly Ball Cleanser is available in two distinct variations:
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Fresh Aqua | Hydration Care
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Main Ingredients: Hyaluronic Acid, Squalane
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Recommended for: Those concerned about post-cleansing dryness, seeking a refreshing yet moisturizing finish.
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Peachy Pink | Texture Care
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Main Ingredients: AHA・BHA, Allantoin
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Recommended for: Those with rough skin texture, looking for gentle exfoliation.
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Revolutionary Cleansing: The Twist Cleansing Balm
Another innovative offering is be bare’s “Twist Cleansing Balm,” a tool-free, twist-up cleansing balm designed to effortlessly remove makeup and daily impurities. This balm is engineered for simplicity and effectiveness.
Its features include:
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Vegan certification
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Tested for cleansing efficacy
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Dermatologically tested for skin irritation
Upon application, the balm transforms into an oil, then emulsifies into a milky texture when mixed with water, ensuring a hydrated, non-tight finish. Formulated with a minimalist approach, it contains only essential ingredients, making it suitable for those with sensitive skin. Furthermore, its refillable design reflects a commitment to both economic value and environmental responsibility. (Note: Not all individuals may experience no irritation.)
Embracing Clean Beauty Across Japan
Currently, be bare’s full product line is available for purchase on Qoo10 and Rakuten, with plans for Amazon expansion in the first half of next year. The upcoming offline presence at RE:MAKE shops, starting in January, will allow consumers to physically experience and purchase select products. Beauty enthusiasts in Japan are already buzzing about these unique cleansing solutions, eager to embrace a more conscious approach to their routines. With Japan’s growing interest in clean beauty and vegan skincare, be bare’s innovative cleansing routines are poised to capture significant attention.
🛒 Qoo10 be bare Official Shop: https://www.qoo10.jp/shop/bebare
This expansion signifies a broader trend in the evolving landscape of ‘Kawaii’ culture, which increasingly embraces holistic well-being and mindful consumption. As be bare integrates into the Japanese market, it will likely inspire a new wave of beauty practices that prioritize both personal health and environmental consciousness, shaping the future of beauty ideals both domestically and abroad.
