A Star-Studded Celebration of Beauty
The “Cosme EXPO @NAGOYA” will feature professional figure skater Marin Honda as its ambassador, adding a touch of celebrity sparkle. Honda will host a talk show and an Instagram live session on December 26, sharing her favorite cosmetics, beauty secrets, and insights into enjoying the event. Attendees will have the opportunity to hear directly from her and explore the “Marin’s Favorite Cosmetics” corner, showcasing items she personally loves.
Beyond celebrity appearances, the expo is designed to be a feast for the senses and an exploration of personal beauty. Visitors can immerse themselves in playful and visually stunning experiences:
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Enchanting Photo Spots: Entrances will feature “Cosme EXPO” photo spots, including a neon-lit pink torii (a traditional Japanese shrine gate) and compact-case shaped chairs, perfect for capturing memorable moments.
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Beauty Prayer Shrine: A unique collaboration with Kyoto’s “Kawai Shrine,” known as a deity of beauty, will allow visitors to write their ideal face on an original ema (votive tablet), seeking “beauty prayers.”
Unlocking Your “Destiny Cosmetics”
The event is deeply intertwined with the prestigious “@cosme Best Cosmetics Awards,” offering numerous opportunities to discover top-rated products:
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Best Cosme Lucky Bags: “@cosme NAGOYA” will offer special “Best Cosme Lucky Bags” (Fukubukuro) featuring award-winning products from 24 brands, including limited-edition sets available only during the expo.
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Best Cosme Omikuji: With purchases over 5,500 yen (tax included) at “@cosme NAGOYA,” customers can participate in the “Best Cosme Omikuji,” a fortune slip lottery where they can win full-sized award-winning products.
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Interactive Beauty Checks: At JR Nagoya Takashimaya’s 3rd floor Rose Patio, visitors can use tablets to measure their skin condition and easily check their personal color with their smartphones. This leads to a display of over 100 award-winning and hall-of-fame cosmetics, allowing guests to try testers based on their personalized results and discover their “destiny cosmetics.”
A Journey of Discovery with a Guaranteed Reward
A highlight of the event is the “Goshuin-cho” (seal book) stamp rally, which encourages visitors to explore both department stores. By collecting five stamps in their special “Goshuin-cho” and making a purchase of 2,000 yen or more (tax included) across both venues, participants are guaranteed to win a cosmetic product in a no-lose lottery. This interactive experience transforms shopping into a treasure hunt, deepening engagement with the diverse offerings.
To further enhance the shopping experience, a complimentary “Cosme EXPO @NAGOYA” exclusive shopper will be distributed. Presenting this shopper at approximately 100 participating stores within both JR Nagoya Takashimaya and Takashimaya Gate Tower Mall will unlock special perks, including cosmetic samples and food benefits.
The expo will also spotlight products linked to @cosme’s 2025 second half and 2026 first half trend keywords. These recommended items will be prominently displayed, with keyword POPs on approximately 150 relevant products across various brand counters and shops, guiding visitors to the latest beauty innovations.
Expert Voices on a Groundbreaking Collaboration
The scale and ambition of this collaboration are palpable, as shared by the key figures behind the event. Ryo Ueno, Group Manager of the Cosmetics Department at JR Nagoya Takashimaya, expressed his enthusiasm: “We are delighted to hold this beauty festival through the unprecedented collaboration of JR Nagoya Takashimaya, Takashimaya Gate Tower Mall, and @cosme. We have prepared many attractive events for our customers to enjoy this special experience. At JR Nagoya Takashimaya, we are also offering experiential programs, and we hope that even those who have not visited the cosmetics department before will enjoy the department store’s unique customer service and the experience of achieving their desired self.”
Daisuke Goto, Group Manager of the Mall Business Division at Takashimaya Gate Tower Mall, highlighted the expanded offerings: “With the opening of ‘@cosme NAGOYA’ in June 2025, our cosmetic lineup has significantly expanded, complementing our existing range. Combined with the prestige cosmetics from the department store, we now boast one of the best selections in Japan. In this first-time collaboration, we aim to make Nagoya Station the ‘beauty sanctuary’ of the Tokai area, centered around the ‘Best Cosme Awards,’ and hope many customers will enjoy new cosmetic encounters and experiences.”
Yuki Kitao, Director of iStyle Retail Inc., underscored the collaborative spirit: “We are thrilled to host the ‘Cosme EXPO @NAGOYA,’ an event that aims to revitalize Nagoya Station as a ‘beauty sanctuary’ through the collaboration of JR Nagoya Takashimaya, Takashimaya Gate Tower Mall, and @cosme, in the first year of ‘@cosme NAGOYA,’ our third flagship store. This event offers many ‘new cosmetic encounter experiences’ made possible only through this three-way collaboration. We hope many customers will visit the Nagoya area during the New Year holidays and enjoy themselves.”
A Glimpse into the Future of Kawaii Beauty
The “Cosme EXPO @NAGOYA” is more than just a temporary event; it’s a bold statement about Nagoya’s rising prominence as a beauty destination and a testament to the evolving “Kawaii” culture in Japan. By integrating cutting-edge digital beauty analysis with the tactile joy of in-person discovery, and blending traditional elements like shrine prayers with modern pop aesthetics, the expo showcases a multifaceted approach to beauty that is distinctly Japanese. This initiative sets a new standard for experiential retail, promising to attract beauty enthusiasts from across the country and, undoubtedly, from abroad, eager to experience the latest trends and timeless allure of Japanese cosmetics. As @cosme continues its partnership with JR Tokai Takashimaya, the future of Nagoya Station as a hub where “the most cosmetics in the Tokai region can be encountered” looks brighter than ever, potentially influencing how Kawaii beauty is perceived and embraced globally.
