A Fusion of Fashion and Fragrance
This collaboration marks a significant moment where fashion and beauty intersect, bringing together #FR2’s free-spirited design with SINN PURETÉ’s commitment to hybrid natural formulations and brainwave-analyzed scents. The result is a collection that is both edgy and elegant, designed to resonate with those who appreciate a blend of urban cool and sophisticated self-care.
“This collaboration truly embodies the spirit of ‘Mindful Beauty’ by intertwining fashion and fragrance in such a unique way, inviting wearers to explore their own duality of ‘stillness and glamour,'” noted a representative close to the project.
The “Luna Blanca” Collection: Details
Too Good Silky Smooth Oil Luna Blanca
This hair perfume oil, priced at ¥4,400 (tax included) for 50mL, is designed to enhance hair’s shine and texture while imparting the delicate Luna Blanca scent. It features a heat-activated repair component, Elcalactone, which works with heat from styling tools to mend damaged cuticles, reduce frizz, and improve hair strength. The oil also helps maintain hairstyles and vibrant hair color.
Its striking bottle, inspired by SINN PURETÉ’s iconic design, incorporates #FR2’s playful rabbit motif, making it a stylish addition to any beauty routine. The packaging is also suggested as an ideal gift, even for men’s beauty routines.
Key features of the Silky Smooth Oil include:
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Collaboration-exclusive scent: “Luna Blanca,” a delicate yet profound fragrance designed to beautify hair.
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Hair quality repair & styling retention: High concentration of Elcalactone (gamma-docosalactone) repairs damaged cuticles with heat, addressing concerns like frizz and lack of elasticity.
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Color retention: Four color-keeping ingredients, including chamomile flower extract and diisostearyl malate, along with three plant oils (tomato seed oil, jojoba seed oil, almond oil), protect against UV damage, heat, and dryness.
Mindful Fragrance Eau de Parfum Luna Blanca
This exquisite eau de parfum, priced at ¥3,520 (tax included) for 8mL, draws inspiration from the ancient lore of the white rabbit as a messenger of the moon. Its concept, “stillness and glamour,” weaves a fantastical and mysterious narrative where the tranquility of night meets captivating allure.
The fragrance profile is a floral amber blend, designed to evoke the interplay of light and shadow, innocence and sensuality:
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Top Notes: Orange Flower, Palmarosa, Freesia – A fresh, bright opening reminiscent of a quiet moonlit night.
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Middle Notes: Ylang Ylang, Jasmine, Tuberose – A rich, deep floral heart that adds sensual depth.
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Base Notes: Benzoin, Vanilla – A warm, sweet, and lingering finish, wrapping the senses in a dreamlike embrace.
About the Brands
#FR2, known as Fxxking Rabbits, is a Tokyo-based streetwear brand founded by Ryo Ishikawa, a prominent figure in Japanese street fashion. Since its inception in 2014, #FR2 has garnered a strong following with its distinctive rabbit and “Smoking Kills” motifs, bold photographic prints, and provocative campaigns.
SINN PURETÉ is a Japanese beauty care brand built on the concept of “MINDFUL BEAUTY®.” It combines hybrid natural formulations with scents developed based on brainwave analysis. The brand offers a wide range of products including fragrances, skincare, makeup, body care, and hair care, all aimed at enriching the mind and supporting holistic beauty.
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The Future of Kawaii Beauty
This collaboration between #FR2 and SINN PURETÉ highlights an evolving trend in Japanese culture, where the boundaries between fashion, art, and beauty are increasingly blurred. It showcases how “Kawaii” is not just about cuteness, but also about a sophisticated expression of individuality and lifestyle. Such innovative partnerships are likely to inspire further cross-industry ventures, pushing the global perception of Japanese beauty and fashion into exciting new territories, where personal style and mindful living converge in unexpected ways.
