A New Dawn for 22/7: The 3rd Generation Takes Center Stage
Akira Yasushi’s innovative digital voice idol project, “22/7” (Nanabunno Nijyuuni), has officially welcomed eight new members, marking the group’s highly anticipated 3rd generation. Following a rigorous four-month audition process, these new talents will not only join the main 22/7 lineup but also embark on their own distinct activities as “22/7_the 3rd.” This announcement, made during the December 13th broadcast of the group’s show, ’22/7 Keisangai season2′, signals a vibrant new chapter for the beloved idol collective.
The new members are Mirei Orimoto, Misaki Kitahara, Arisu Kurosaki, Mana Tachibana, Yoriko Hiyama, Haruka Mikumo, Iori Minami, and Juri Yoshizawa. Their arrival coincides with the release of a striking new artist photo, showcasing their unique visual identity. This expansion comes as 22/7 celebrates its 8th anniversary, reinforcing its position at the forefront of the ‘digital voice idol’ concept – a unique blend of anime characters and real-life voice actresses who perform as idols.
“22/7_the 3rd” Debuts with a Poetic Self-Cover and Solo Spotlights
As their inaugural activity, “22/7_the 3rd” has digitally released a new recording of “Inochi no Tsuduki” (命の続き) on December 14th. This track, originally a cherished 22/7 song and an audition challenge, has been reimagined by the 3rd generation. It features a unique poetry reading component, allowing the new members to infuse the song’s themes of life’s uncertainties and the quiet will to move forward with their fresh expressive power. The combination of established melody and new voices creates a profound listening experience.
Accompanying the music, solo promotional videos for each of the eight members began rolling out from December 13th to December 17th. The first video featured Juri Yoshizawa, who not only topped the comprehensive evaluation by the audition judges but also brings a rich background in musical theater and ballet, coupled with her bilingual proficiency in English. Her debut video offers a glimpse into the diverse talents joining the group.
“The excitement within the fandom is palpable, as everyone eagerly anticipates the unique personalities and performances the 3rd generation will bring to the 22/7 universe,” shared a long-time fan on social media, reflecting the widespread enthusiasm.
A Rigorous Search for “Protagonists” Guided by Industry Veterans
The audition, themed “Seeking a Protagonist,” drew considerable attention over its four-month span. It marked the third new member search for 22/7, the first in approximately four years since the 2nd generation joined in 2021. The selection process was meticulously designed to assess the comprehensive skills required of a ‘voice idol’, encompassing singing, voice acting, and dancing.
Special guest judges included former AKB48 member Yuki Kashiwagi and renowned voice actress Ayana Taketatsu, bringing invaluable industry expertise to the evaluation. Furthermore, 22/7’s general producer, Akira Yasushi, penned a new song, “Achikochi ni Nokosareta Hashiragaki no Imi,” specifically for the audition’s challenge rounds. The final stage of the audition tested each candidate’s expressive ability and resolve through self-introductions, solo vocal performances, and monologue acting.
The journey of these new members was closely documented through ’22/7 Keisangai season2′ on TOKYO MX and BS11, as well as on the official 22/7 YouTube channel, offering fans an intimate look at the demanding process. The newly formed 3rd generation has also launched their official X (formerly Twitter) and other social media accounts, inviting fans to connect directly with their unfolding stories.
Related Links for 22/7_the 3rd
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22/7_the 3rd Official Instagram:
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22/7_the 3rd Official TikTok:
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This new wave of talent within 22/7 is poised to further expand the group’s unique brand of Kawaii culture globally. The blend of digital personas with tangible idol performance, enriched by compelling narratives and vocal artistry, resonates deeply with international audiences who appreciate the nuanced layers of Japanese entertainment. As the 3rd generation steps into the spotlight, they are sure to carve out their own space, contributing to the evolving landscape of Kawaii culture abroad with their fresh perspectives and powerful performances.
