Step into a Winter Wonderland with ‘Shironeko Project NEW WORLD’S’ Pop-Up Shop!

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‘Shironeko Project NEW WORLD’S’ Unveils Festive Pop-Up Shop in Akihabara!

The popular smartphone 3D action RPG, ‘Shironeko Project NEW WORLD’S,’ has launched a special “POP UP SHOP in Gamers!” event, bringing a touch of holiday magic to fans. Starting today, December 13, 2025, the AKIHABARA Gamers Main Store is transforming into a festive hub, offering a dazzling array of Christmas-themed merchandise.

Shironeko Project NEW WORLD'S Pop-Up Shop Announcement

This limited-time shop features exclusive goods adorned with newly drawn illustrations of fan-favorite characters like Luna, Ciela, and Oskrol, all dressed in enchanting Christmas attire. Beyond the physical store in Akihabara, fans worldwide can also partake in the festivities, as the merchandise is available through the Gamers Online Shop. Both avenues offer special purchase bonuses, making every acquisition a delightful surprise. For a complete overview of the merchandise and特典 details, be sure to visit the dedicated feature page.

“POP UP SHOP in Gamers!” Event Details

The event promises a vibrant experience for enthusiasts, allowing them to immerse themselves in the ‘Shironeko Project’ universe with unique holiday-themed items.

POP UP SHOP in Gamers! Event Overview

  • Event Period: December 13, 2025 (Saturday) to December 28, 2025 (Sunday)

  • Locations:

    • AKIHABARA Gamers Main Store 7F (Operating Hours: Weekdays 11:00 AM – 9:00 PM, Weekends/Holidays 10:00 AM – 9:00 PM)

    • Gamers Online Shop

For more information, please check the official feature page: https://www.gamers.co.jp/contents/event_fair/detail.php?id=6949

Exclusive Merchandise Collection

The pop-up shop boasts a wide range of goods, from dazzling holographic badges to elegant acrylic stands, perfect for collectors and fans looking to bring a piece of their favorite game home. These items showcase both newly commissioned Christmas illustrations and beloved official artwork.

Highlights from the Merchandise Lineup (Examples):

  • Hologram Can Badges (57mm) “Shironeko Project” 03/Christmas ver. Blind (6 types)

    • Price: 572 yen (tax included)

    • Complete BOX: 3,432 yen (tax included)
      Hologram Can Badges featuring Luna, Ciela, and Oskrol

  • Acrylic Cards “Shironeko Project” 01/Christmas ver. Blind (6 types)

    • Price: 660 yen (tax included)

    • Complete BOX: 3,960 yen (tax included)
      Acrylic Cards with Christmas-themed Shironeko Project characters

  • A3 Clear Poster “Shironeko Project” 01-03/Christmas ver. Luna, Ciela, Oskrol

    • Price: Each 1,925 yen (tax included)
      A3 Clear Poster featuring Luna in a festive outfit

  • Acrylic Stands “Shironeko Project” 16-18/Christmas ver. Luna, Ciela, Oskrol

    • Price: Each 1,925 yen (tax included)
      Acrylic Stand featuring a Shironeko Project character in a white dress

  • Acrylic Block Keyholders “Shironeko Project” 04-06/Christmas ver. Luna, Ciela, Oskrol

    • Price: Each 880 yen (tax included)
      Acrylic Block Keyholder of a Shironeko Project character with purple hair

  • L-size Bromide 3-piece Set “Shironeko Project” 06-10 (Official Illustrations)

    • Price: 550 yen (tax included)
      L-size Bromide 3-piece set featuring multiple Shironeko Project characters

  • Hologram Can Badges (57mm) “Shironeko Project” 04/Christmas ver. Blind (12 types)

    • Price: 572 yen (tax included)

    • Complete BOX: 6,864 yen (tax included)
      Hologram Can Badges featuring various Shironeko Project characters

  • Acrylic Cards “Shironeko Project” 02/Christmas ver. Blind (6 types)

    • Price: 660 yen (tax included)

    • Complete BOX: 3,960 yen (tax included)
      Acrylic Cards with Christmas-themed official Shironeko Project art

  • Acrylic Stands “Shironeko Project” 19-30 (Official Illustrations)

    • Price: 1,925 yen (tax included)
      Acrylic Stand featuring a silver-haired Shironeko Project character in a winter setting

Exclusive Purchase Benefits

To add to the excitement, special postcards are being offered as a bonus with purchases. Fans can collect these unique mementos, featuring the enchanting Christmas illustrations, by meeting specific spending thresholds.

In-Store Venue:
For every 2,000 yen (tax included) spent on “Shironeko Project” new and related merchandise, customers will receive one randomly selected postcard (3 types in total).

In-Store Purchase Bonus Postcards

Online Shop:
For every 2,000 yen (tax included) spent on “Shironeko Project” event merchandise, customers will receive one randomly selected postcard (3 types in total).

Online Shop Purchase Bonus Postcards

Please note that benefits are available while supplies last and designs cannot be chosen.

“Grand Thanks Present Festa 2025!!” in Game

Beyond the physical merchandise, ‘Shironeko Project’ is also holding the “Grand Thanks Present Festa 2025!!” in-game to express gratitude to all players who have enjoyed the game throughout 2025. This campaign includes login bonuses offering Jewels and gacha tickets, along with quests that reward luxurious in-game items, ensuring that players have even more reasons to dive into the world of ‘Shironeko Project’.

Grand Thanks Present Festa 2025!!

For further details on the in-game campaign, please check the in-game announcements or the official ‘Shironeko Project’ X (formerly Twitter) account: https://x.com/wcat_project

About ‘Shironeko Project NEW WORLD’S’

‘Shironeko Project NEW WORLD’S’ is a full-fledged 3D action RPG that offers easy-to-use controls. Players can enjoy battles, town building, and real-time co-op battles with up to four players. The “Skill Combination” battle system allows for more dynamic action and strategic combinations of skills and characters. This new classic RPG unfolds a grand adventure story, optimized for smartphones. The game celebrated its 11th anniversary on July 14, 2025.

Shironeko Project NEW WORLD'S Logo

Shironeko Project NEW WORLD'S Key Visual

About COLOPL, Inc.

COLOPL, Inc. has consistently created “new experiences,” or foundational content, across various genres. This includes “Colony na Seikatsu,” the world’s first location-based game utilizing GPS, “Shironeko Project,” which enables full-scale action games with just one finger, and “Shinma Kari no Tsukuyomi,” a generative game leveraging AI. COLOPL continues to deliver “new experiences” under its mission of “Entertainment in Real Life: Making everyday life more fun and wonderful through entertainment.”

COLOPL, Inc. Company Overview

The Future of Kawaii Culture Abroad

The launch of pop-up shops like this one for ‘Shironeko Project NEW WORLD’S’ exemplifies the growing global appeal of Japanese kawaii culture. By offering exclusive, beautifully crafted merchandise, these events create tangible connections between fans and their beloved characters, transcending geographical boundaries. The fusion of festive themes with popular game characters not only celebrates the holiday season but also reinforces the vibrant and imaginative spirit that defines Japanese character culture. As more such initiatives emerge, it is clear that the charming world of kawaii is poised to capture even more hearts across the globe, bringing joy and a touch of Japanese fantasy to everyday life.

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