Step into ‘Shinako World’: ABC-MART Unveils Dazzling New Kicks with Harajuku’s Kawaii Icon

Harajuku’s Sweetheart Shinako Kicks Off First Major Shoe Collaboration with ABC-MART

ABC-MART is set to launch a highly anticipated shoe collaboration with Shinako, the popular Harajuku influencer, under the new “475×NUOVOgirl” line. These special edition sneakers, dubbed “Hikatte Kagayaku! 475 Sneakers♡” (Light-up Shining! 475 Sneakers♡), promise to immerse wearers in Shinako’s unique and colorful world. Available from December 20, 2025, at ABC-MART stores and their official online platform, this release also includes an exclusive photo event, offering fans a unique chance to meet the star.

Unveiling the “Shinako World” Sneakers: A Fusion of Fun and Fashion

This collaboration unites NUOVOgirl, a children’s brand catering to trendy elementary and junior high school girls, with Shinako’s cheerful and vibrant aesthetic. The result is a pair of sneakers bursting with playful details that capture the essence of “Shinako World” from every angle.

Key features include soles that light up with every step, reacting to movement with a captivating glow. Imagine leaving a trail of “Shinako” logos in the sand, as the logo-embossed outsole creates unique footprints. Beyond these interactive elements, the shoes are adorned with adorable charms, while the shoetongue and insole feature various logos and motifs, ensuring a delightful visual experience. Even the packaging is a special collaboration-exclusive design, promising excitement from the moment it’s unboxed.

Coordinating Socks Complete the Look

To complement the sneakers, a line of collaboration socks will also be released. These feature charming designs with stars, hearts, and the “Shinako♡” logo, making them a perfect match for the shoes and ensuring a cute coordinated look, even from behind.

Product Details and Availability

The “Hikatte Kagayaku! 475 Sneakers♡” are available in three vibrant colors: purple, pink, and white. They come in sizes ranging from 16.0cm to 25.0cm, with larger sizes (23.0cm-25.0cm) exclusively available at the ABC-MART official online store and select ABC-MART GRAND STAGE locations (LaLaport Yokohama, LaLaport Fukuoka, Abeno Q’s Mall, and Harajuku stores). Each pair is priced at 7,590 yen (tax included).

The accompanying socks are priced at 1,210 yen (tax excluded) and are available in two colors, with sizes from 16.0cm to 25.0cm. Similar to the shoes, larger sock sizes are limited to the official online store and the aforementioned ABC-MART GRAND STAGE locations.

Sales begin on December 20, 2025. Online sales will commence at 10:00 AM, while in-store availability will follow each store’s respective business hours. Please note that purchases are limited to one pair of shoes of each type per transaction, both online and in physical stores. Returns and exchanges are not accepted for non-defective items.

For more details, visit the special product page: https://www.abc-mart.net/shop/e/e23ksdlsa/

Exclusive In-Store Exhibitions and Photo Event with Shinako

To celebrate the launch, select ABC-MART GRAND STAGE stores will feature special displays, offering fans unique photo opportunities. These exhibitions will be held at LaLaport Yokohama, LaLaport Fukuoka, Abeno Q’s Mall, and Harajuku stores. Availability is limited, and schedules may be subject to change.

An exclusive photo event, or “Shamekai,” with Shinako herself is scheduled for February 7, 2026 (Saturday afternoon) at a location in Tokyo, to be announced only to winners. This special event will invite 100 lucky groups (up to 5 people per group) who purchase any of the “475×NUOVOgirl” collaboration shoes and apply. “Shinako’s fans are sure to be thrilled at this chance to capture a moment with their favorite Harajuku icon!”

How to Participate in the Photo Event:

1. Purchase eligible “475×NUOVOgirl” collaboration shoes between December 20, 2025, 10:00 AM and January 15, 2026, 11:59 PM.
2. Keep your store receipt or online order confirmation.

3. Apply via the dedicated application form on the event’s special site. A Google account is required for application.

4. Event Special Site: https://www.abc-mart.net/shop/e/e23ksdlsB_x3/

5. Application Form: https://forms.gle/3sE4KZeFCrAWF1sM6

Meet Shinako: Harajuku’s Multifaceted Creator

Shinako is a prominent Harajuku-based YouTuber, sweets creator, video creator, singer, and model. She gained widespread popularity after launching her YouTube channel in 2018 with ASMR (Autonomous Sensory Meridian Response) videos featuring candy chewing sounds. She also developed sweets as the manager of “Babytapi,” a famous tapioca drink store in Harajuku known for its long queues.

Her career has expanded rapidly, making her a versatile figure in Japanese pop culture. In March 2024, she made her debut as a singer with “Shinako World,” captivating audiences not only with her music but also with popular dance videos loved by children. Her influence was further recognized when she received the “TikTok Mid-Year Trend Award 2025 Breakthrough Category” in June 2025.

Stay connected with Shinako:

• TikTok: https://www.tiktok.com/@ssshinako?lang=ja-JP

• Instagram: https://www.instagram.com/ssshinako/?hl=ja

• YouTube: https://www.youtube.com/channel/UCSPkmZyeHlDNE-6YMSg5Fbg

The Future of Kawaii: Shinako’s Global Footprint

This collaboration between Shinako and ABC-MART represents a vibrant intersection of Harajuku’s unique “Kawaii” culture with mainstream fashion. As influencers like Shinako continue to bridge cultural gaps with their authentic and imaginative content, collaborations like these are pivotal in bringing Japanese pop aesthetics to a global audience. The “Hikatte Kagayaku! 475 Sneakers♡” are more than just shoes; they are a wearable piece of Harajuku’s playful spirit, likely inspiring young fans worldwide to embrace their own colorful self-expression and perhaps even start their own trends with these light-up, logo-leaving kicks.