Tiny Treasures, Big Charm: Japan’s ‘Puchi Stamp’ Collection Expands to 60 Designs, Unleashing a Wave of Kawaii for Everyday Life

The Endearing World of ‘Puchi Stamps’ Just Got Bigger
Versatility in a 1cm Package
1. Product Lineup
The All-Purpose Ink Pad: A True Game-Changer
A Legacy of Kawaii: San-ad System’s ‘Seal de Name’
1. Related Links
2. SNS Channels

The Endearing World of ‘Puchi Stamps’ Just Got Bigger

Stationery enthusiasts, rejoice! The beloved ‘Puchi Stamp’ series, known for its adorable 1cm designs perfect for adding a touch of charm to planners and calendars, has expanded its collection. Operated by San-ad System, the EC site ‘Seal de Name’ introduced four delightful new designs on November 19, 2025, bringing the total lineup to a remarkable 60 distinct types.

Since its comprehensive renewal in 2021, the ‘Puchi Stamp’ series has garnered significant customer feedback, with many expressing a desire for even more diverse illustrations. Responding to this demand, the latest additions introduce a quartet of irresistibly cute characters: the flying squirrel ‘Momonga’, the mochi-like rabbit ‘Mochiusa’, the soft cat ‘Mochineko’, and the charming ‘Mendako’ (flapjack octopus). These characters embody the ‘yurukawa’ aesthetic – a uniquely Japanese blend of ‘loose,’ ‘relaxed,’ and ‘cute’ that offers a gentle, comforting appeal, much like a warm, fuzzy hug in illustration form.

Versatility in a 1cm Package

These compact 1cm stamps are designed for maximum utility across a variety of items. They serve as perfect accents for personal planners and calendars, allowing users to categorize events with a single, expressive press. Shop point cards can also be easily adorned, adding a personal touch to everyday transactions. Beyond paper, the ‘Puchi Stamps’ are also popular as ‘my marks’ for children’s belongings, helping little ones identify their items with a fun, personalized symbol.

Product Lineup

The ‘Puchi Stamp’ collection offers flexible purchasing options:

Hanko de Name Puchi Stamp (Single)
- Contents: 1 stamp (impression size: W10×H10mm)
- Price: 220 yen (tax included) *Minimum purchase of 750 yen required.
- Product page: https://www.seal-de-name.com/fs/sealde/petit
Hanko de Name Puchi Stamp (2 stamps + ink pad)
- Contents: 2 stamps (impression size: W10×H10mm), all-purpose oil-based ink pad
- Price: 1,080 yen (tax included, free shipping)
- Product page: https://www.seal-de-name.com/fs/sealde/mask_petit

The All-Purpose Ink Pad: A True Game-Changer

The 2-stamp set includes an ‘All-Purpose Pad’ ink pad, available in black, blue, or pink. This oil-based ink behaves like a permanent marker, offering quick-drying properties and exceptional durability. It’s iron-free and washable, making it incredibly versatile. Users can confidently stamp on a variety of materials, including:

Paper (for planners, letters)
Fabric (for clothes, masks – even withstands washing!)
Metal
Plastic (for stationery, dishes – even dishwasher-safe!)

This robust functionality ensures that the ‘Puchi Stamps’ are not just for decorative purposes but also practical tools for labeling and personalizing items across the home and school.

A Legacy of Kawaii: San-ad System’s ‘Seal de Name’

San-ad System, the company behind ‘Seal de Name,’ has been a pioneer in name-labeling and personalized goods for 23 years, starting its EC site in 2002. Their mission is to support busy parents with convenient and joyful solutions for daily tasks like preparing for school entry. The ‘Puchi Series,’ featuring original illustrations created by the company’s own artists, has expanded beyond stamps to include name labels, seals, and towel embroidery, becoming a beloved collection.

For fans of Japanese stationery, these ‘Puchi Stamps’ are more than just tools; they’re tiny expressions of joy, transforming mundane tasks into delightful moments, eagerly awaited by collectors and new users alike.

As the global appreciation for ‘kawaii’ culture continues to grow, these versatile ‘Puchi Stamps’ exemplify how everyday items can become vessels for personal expression and a touch of Japanese charm. They invite users worldwide to infuse their lives with a gentle, adorable aesthetic, potentially sparking new trends in personalized stationery and crafting across borders.