Highlighting the Top 5 Most-Loved Items
#1: The SNS Sensation – Fluffy Reclining Floor Sofa
This plush reclining floor sofa garnered over 22 million views on social media, captivating users with its “comfort beyond appearance.” Its round, inviting form and soft, cloud-like cushions instantly invite relaxation. Imagine sinking into its depths after a long day, feeling the gentle embrace of its voluminous padding. Available in three fabric types—soft, sofa, and bouclé—with bouclé being a particular favorite for its pleasant texture and rich look. A new “Cloud Gray” color, chosen by customer survey, offers even more styling flexibility. With 42 backrest stages and 14 independent armrest stages, it transforms effortlessly from a sofa to a flat lounging space, perfect for reading, watching videos, or a quick nap. It’s truly an item for those seeking their “own personal comfort zone.”
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Product Name: 2-seater Thick Floor Sofa
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Price: From ¥21,990 (tax included)
#2: Japanese Craftsmanship Shines – Elegant Low TV Stand
Boasting over 1,700 reviews, this Japanese-made low TV stand stands out for its meticulous design. Its sleek, handle-less drawers and flush front panel create a minimalist aesthetic that subtly enhances any living space. The 180cm wide model is ideal for large televisions, adding a dignified presence. This series also offers various sizes to fit different room layouts. Practicality is key, with glass doors allowing remote control operation even when closed, and a built-in cable management system to keep wires tidy. Delivered fully assembled, it offers “design, functionality, and storage” in perfect balance.
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Product Name: [Width 180] Japanese Low TV Stand
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Price: From ¥39,990 (tax included)
#3: Compact Yet Spacious – The 2.5-Seater Sofa
This 2.5-seater sofa proves that “compact” doesn’t mean sacrificing comfort. At 156cm wide, it still provides a generous 130cm seating area, perfect for individuals or couples to unwind. The wide armrests are practical, serving as a spot for remotes or even a pillow for napping. A natural wood frame beneath the seat adds a gentle accent, warming the room’s atmosphere. It comes with two cylindrical cushions for versatile use as back support or armrests. The legs can be removed for a low-sofa style, adapting to changing room layouts. Reviews frequently praise its ability to “fit well in a studio apartment while offering ample relaxation space.”
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Product Name: [Width 156] 2-seater Natural Wood Leg Sofa
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Price: From ¥35,990 (tax included)
#4: Luxury and Flexibility – The 3-Seater Convertible Chaise Sofa
This 3-seater chaise sofa offers luxurious comfort with adaptable layouts. Its deep seating and high-back design provide excellent support from head to back. The chaise and ottoman can be rearranged to suit various living styles, making it a truly versatile piece. Available in smooth fabric or striking PU leather with diamond stitching. Pocket coils in the seat and soft silicon fill in the backrest ensure a balanced, fatigue-resistant sitting experience. Complete with two headrests, three cushions, and an ottoman, it offers full functionality from day one. Users appreciate its ability to be “not too large yet luxurious” and perfect for “families to relax together.”
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Product Name: 3-seater Chaise Sofa High Back [Width 189]
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Price: ¥59,990 (tax included)
#5: Scandinavian Charm – The Low-Style Bed
Combining soft Scandinavian aesthetics with functional beauty, this low-style bed frame creates an open, spacious feel in any bedroom. Its natural presence blends seamlessly with both Japanese and Western-style rooms, available in four colors including shabby natural and white. The LOWYA original design, with its minimalist form and clean leg structure, complements various interior styles like Nordic, natural, and Korean-inspired decor. The flat shape accommodates different mattress types, allowing personalization of sleeping comfort. A slatted base provides excellent ventilation, a welcome feature in humid climates. Its sturdy multi-leg support and felt-padded feet protect floors. Available from single to queen sizes, it can also be paired for a king-size layout. Mattress sets are also popular, offering a balance of “looks, function, and comfort.”
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Product Name: Wood-grain Low-type Bed Frame (Single or Mattress Set)
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Price: From ¥19,990 (tax included)
LOWYA’s Journey: Crafting Japanese Lifestyles
Born in Fukuoka in 2004, LOWYA has spent 21 years dedicated to helping people “style their lives freely and authentically.” Starting as an e-commerce powerhouse, it expanded rapidly, becoming a top-tier interior brand in Japan. Post-pandemic, recognizing the evolving needs for diverse living environments, LOWYA opened 11 physical stores across Japan since 2023, including locations in Fukuoka, Osaka, Nagoya, Yokohama, and Tokyo. By managing everything from planning and manufacturing to sales, LOWYA ensures its over 1,700 items are perfectly suited for Japanese homes, offering stylish furniture at accessible prices. This approach has garnered support from a wide range of generations, from families to Gen Z living alone. Their commitment to understanding customer needs extends to their robust social media presence, where every comment receives a personal response, fostering “interior expertise and approachability.” With over 2 million followers, their community continues to grow.
In a forward-thinking move, LOWYA launched “okuROOM®” in winter 2024, an app that transforms products into 3D models for room coordination simulations. By August 2025, it surpassed 500,000 downloads, empowering users to design their ideal spaces with just a smartphone.
Connecting with LOWYA
Explore the full range of LOWYA’s innovative designs and find your next favorite piece for a stylish and comfortable home. Visit their official website and connect through their vibrant social media channels:
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LOWYA Official SNS Accounts:
LOWYA’s 2025 ranking not only highlights popular furniture but also mirrors the evolving aesthetic of Japanese living—a blend of minimalist design, clever functionality, and a touch of cozy ‘kawaii’ comfort. As Japanese interior brands like LOWYA continue to innovate, their influence on global lifestyle trends is undeniable. The emphasis on smart, adaptable, and space-saving solutions, combined with engaging online experiences, offers a glimpse into how homes worldwide might embrace a more thoughtful and personalized approach to interior design in the future.
