WEARISTAs Showcase Zf Style
Six prominent WEARISTAs have curated stunning outfits, each perfectly harmonizing with one of the Zf’s six distinct premium exterior colors. These fashion influencers took to the streets of Nishi-Chiba, home to ZOZO’s headquarters, transforming the urban landscape into their personal runway.
The featured WEARISTAs include:
-
UMI (@umichuxx)
-
Kose (@kose08)
-
Ohana (@hananachu1021)
-
Okuyuka (@okuuka)
-
Katsumi Miki (@vivacematsu)
-
Kinoko. (@s2kinoko3)
Their diverse styles demonstrate how the Zf can be more than just a camera; it becomes an integral part of a personal aesthetic, much like a carefully chosen accessory.
Join the “Dress in Colors That Express You” Campaign
Inspired by these WEARISTA showcases, the public is invited to participate in a special coordination submission campaign on the WEAR app. Users are encouraged to post outfits that reflect their unique color expression, using the hashtag #自分を表現する色を装う.
One fortunate participant will receive the sleek new “Zf Silver” camera. The submission period runs from December 4, 2025, to December 21, 2025.
For more details and to participate, visit the special campaign page.
Exclusive Content and Style Guide
Beyond the fashion posts, the collaboration extends its reach through various media. ZOZO’s YouTube channel, “niaulab TV by ZOZO” (似合うラボTV), will feature a special segment. This content, hosted by ZOZO employees, will introduce styling tips tailored for the Zf.
Adding to the excitement, creative director and photographer Nagisa Ichikawa, a known Zf user, will join as a guest to share insights into the camera’s appeal and photography techniques. This special broadcast is scheduled for December 6, 2025, at 7:00 PM JST.
A limited-edition “STYLE BOOK” will also be distributed, featuring the WEARISTA coordinates captured during this project. Designed to help those who struggle with finding their “matching colors,” this booklet will be available at Nikon Plaza Tokyo, Osaka, and various retailers from mid-January 2026. The contents will later be shared on Nikon’s special page, “Zf x ZOZO Fashion Style Guide”.
Discover the Nikon Zf
The Nikon Zf is a full-frame mirrorless camera that elegantly marries heritage design, inspired by Nikon’s storied past, with cutting-edge performance. Its unique appeal lies not only in its robust capabilities but also in its customizable aesthetics. Owners can personalize their Zf with a choice of six “Premium Exterior” colors for the synthetic leather portions of the body (silver or black), available for a limited time at no additional cost. This allows photographers to truly make the camera their own, reflecting their individual style.
Learn more about the Nikon Zf Premium Exterior options here.
WEAR by ZOZO: Japan’s Premier Fashion App
With over 19 million downloads, WEAR by ZOZO stands as Japan’s largest fashion coordination app. It offers a vast collection of over 14 million user-submitted coordinates, enabling users to discover their “matching” styles and the latest trends through AI-powered diagnostics. The app also provides outfit rotation suggestions, full-makeup AR features, how-to videos, and makeup posts, serving as a rich resource for fashion enthusiasts. WEARISTAs, the app’s official fashionistas, are instrumental in this ecosystem, offering inspiring looks and driving influence within the fashion industry.
Download WEAR by ZOZO here.
One WEARISTA, UMI, shared her excitement about the project, stating, “Styling outfits to match the Zf’s colors felt like the camera became an extension of my personality. It’s such a fun way to express myself!” This sentiment perfectly encapsulates the spirit of the collaboration.
This innovative partnership between Nikon and WEAR by ZOZO represents a fascinating convergence of photography and fashion. By empowering individuals to “dress in colors that express themselves” and capture those expressions with a camera designed for personal style, the collaboration is setting a new benchmark for creative self-discovery. It highlights how technology can enhance the deeply personal act of fashion, potentially influencing how Kawaii culture, with its emphasis on individuality and aesthetics, evolves on a global scale. This blend of form and function invites everyone to tell their unique story, one stylish shot at a time.
