A Culinary Journey to Japan’s Northern Gem
Shizuoka residents are in for a treat as the Matsuzakaya Shizuoka Store hosts its “Early Summer Hokkaido Fair,” a vibrant event bringing the best of Hokkaido’s seasonal flavors to the heart of Shizuoka. From April 17 (Friday) to April 28 (Tuesday), 2026, the Main Building’s 8th-floor Grand Exhibition Hall will transform into a northern culinary paradise, offering a delightful escape for twelve days.
The fair is meticulously curated around the theme of Hokkaido in early summer, a period renowned for its comfortable climate and an abundance of exquisite ingredients. Visitors can anticipate an array of gourmet experiences that capture the essence of this picturesque island.
Sweet Indulgences from Hokkaido
Prepare to be enchanted by a selection of exclusive sweets that promise to captivate your taste buds. Among the highlights are limited-quantity rich raw chocolates and luxurious parfaits topped with Hokkaido-sourced cakes. These treats offer a unique opportunity to savor flavors that are often only found in Hokkaido.
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Royce’: Indulge in their limited-edition Nama Chocolate [Chocolate Banana] (20 pieces) for 1,215 yen (tax included). The smooth, melt-in-your-mouth texture combined with the sweet banana flavor is a delightful experience.
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Otaru Western Confectionery LeTAO: Savor the Hokkaido Strawberry Milky Sunday (1 piece) for 896 yen (tax included). This refreshing parfait features Hokkaido strawberries and creamy goodness, reminiscent of a joyful summer day.
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morimoto: Try the Yukimushi Soufflé Hokkaido Strawberry (4 pieces) for 1,080 yen (tax included), a light and airy treat with a burst of strawberry flavor.
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Hanabatake Farm: Don’t miss the Tokachi Corn Bread (1 piece) for 350 yen (tax included), offering a sweet and savory taste of Hokkaido’s renowned corn.
Savory Delights from Land and Sea
Beyond the sweets, the fair presents a robust lineup of savory dishes, showcasing Hokkaido’s abundant seafood and premium meats. From lavish seafood bentos brimming with the ocean’s bounty to hearty meat skewers, there’s something to satisfy every craving.
- Shion: The Shion Irodori Kaisen (Assorted Seafood Bento, 1 box) for 2,430 yen (tax included) offers a vibrant medley of fresh seafood, a true feast for the eyes and palate.
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Ikameshi Abe Shoten: Experience the classic Ikameshi (Squid Rice, 2 pieces) for 1,450 yen (tax included), a traditional Hokkaido delicacy that combines savory squid with seasoned rice.
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Kura: Enjoy the Kani Shumai (Crab Shumai, 6 pieces) for 1,377 yen (tax included), delicate dumplings bursting with the rich flavor of crab.
For meat lovers, the fair brings equally tempting options:
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Toyonishi Farm: Indulge in the豊西牛帯広カルビ串 (Toyonishi Beef Obihiro Kalbi Skewer, 1 piece) for 567 yen (tax included), a succulent grilled treat that highlights Hokkaido’s quality beef.
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Karaage Senmon-ten Fukudori: Try the Tori no Hanshin Age (Half-fried Chicken, 1 piece) for 1,480 yen (tax included), a crispy and juicy delight perfect for sharing.
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Shunsetsu Saburu: Discover the Gyōja Ninniku Iri Sausage (Sausage with Alpine Leek, 1 pack/205g) for 1,620 yen (tax included), a unique and flavorful sausage perfect as an accompaniment to drinks or a meal.
One food enthusiast, browsing the tempting stalls, shared, “The aroma alone transports you! It’s incredible how many authentic Hokkaido flavors they’ve gathered here.”
Experience Hokkaido Without Leaving Shizuoka
This “Early Summer Hokkaido Fair” offers a unique opportunity for people in Shizuoka to experience the diverse and rich culinary landscape of Hokkaido. It’s more than just a food event; it’s a chance to embark on a sensory journey, discovering new favorites and revisiting beloved classics from Japan’s northern frontier. Such regional fairs play a crucial role in promoting local cultures and specialties, allowing a wider audience to appreciate the unique “kawaii” (charming or delightful) aspects of Japan’s diverse prefectures. This event not only delights local palates but also strengthens the cultural ties between regions, enriching the overall Japanese culinary experience.
For more details, visit the official Matsuzakaya Shizuoka website:
