LITALMUTE’s “Angelcore” Aesthetic: A “Combat Uniform” for Modern Women
Established in Japan in 2024, LITALMUTE designs clothing that blurs the lines between reality and digital fantasy, crafting what it calls “combat uniforms” for women navigating the modern world. The brand’s signature “Angelcore” aesthetic is characterized by a blend of two-dimensional charm and an ethereal, somewhat melancholic “ennui” atmosphere. This unique approach aims to provide modern women with fashion that is both distinctive and seamlessly integrated into daily life.
The 25AW (Autumn/Winter) collection, for instance, draws inspiration from youth culture and the Heisei era, featuring motifs like nostalgic emojis and delicate angel wings. These elements converge to create items that resonate deeply with women in their 20s, offering a fresh take on feminine style.
Exclusive Event on 60%: Embrace the Celestial Charm
The global fashion platform 60% is hosting this special event, presenting a rare opportunity to explore LITALMUTE’s captivating collection. Shoppers can expect to find both past season favorites and new arrivals, all available with attractive discounts. The allure extends further with exclusive novelty gifts, making this an unmissable campaign for those looking to add a touch of “Angelcore” magic to their wardrobe.
“LITALMUTE’s vision of ‘combat uniforms’ perfectly captures the spirit of modern youth culture, blending digital aesthetics with tangible fashion,” shared a representative from 60%. “This event is a fantastic way for our global audience to discover a brand that’s truly pushing the boundaries of kawaii.”
Campaign Overview
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Sale Period: December 4, 2025, 12:00 PM – December 31, 2025, 11:59 PM (JST)
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Novelty Benefit: Purchases of 15,000 JPY or more will receive an “angel card keychain” (available in black or white, color chosen at random). These are offered on a first-come, first-served basis while supplies last.
For more details and to shop the collection, visit the official sales page:
LITALMUTE Novelty Sale Page
Stay connected with LITALMUTE for the latest updates:
LITALMUTE Instagram
About 60% (Sixty Percent)
Founded in July 2018, 60% (Sixty Percent) stands as a leading global fashion e-commerce store dedicated to showcasing Asian brands. Catering primarily to young consumers aged 10 to 20, the platform boasts an extensive catalog of over 2,700 brands and 150,000 items (as of October 2025), ranging from street styles to casual wear, designer pieces, and lifestyle brands across more than ten Asian countries, including Korea, China, Taiwan, and Thailand. With a mission to elevate Asian fashion to the global mainstream, 60% continues to expand its influence as a major player in the international fashion landscape.
Explore the world of Asian fashion on 60%:
The Future of Kawaii: LITALMUTE’s Digital-Infused Vision
LITALMUTE’s unique blend of two-dimensional aesthetics and real-world wearability offers a compelling glimpse into the evolving landscape of “kawaii” culture. By embracing digital motifs and a nuanced “ennui” that speaks to contemporary sensibilities, the brand is not merely selling clothes but offering a form of self-expression for a generation that lives fluidly between online and offline realms. This approach could inspire new directions for Japanese fashion exports, demonstrating how authentic cultural expressions, when thoughtfully adapted, can captivate a global audience and redefine what “cute” truly means in the modern era.
