A Sweet Escape Arrives: Sugar Butter Tree’s Pop-Up Debut at Aomori Station
Get ready, Aomori! The beloved butter cereal sweets specialist, Sugar Butter Tree, is making its debut in the Aomori Station free passage with a special limited-time pop-up store. From April 16 (Thursday) to April 26 (Sunday), 2026, locals and travelers alike can indulge in a delightful array of treats, including the much-anticipated summer-exclusive ‘Shine Muscat Chocolat’.
Originating in 2010 under the expert guidance of Gin no Budou, one of Tokyo’s leading confectionery brands, Sugar Butter Tree has cultivated a loyal following for over a decade. The secret to its enduring appeal lies in its unique butter cereal sweets, crafted from a special blend of fragrant cereal dough lavishly combined with butter. This distinctive method creates a taste that has become a new classic, with the flagship ‘Sugar Butter Sand Tree’ leading a diverse lineup of delicious variations.
The Star of Summer: Shine Muscat Chocolat
This season’s highlight is the ‘Sugar Butter Sand Tree Shine Muscat Chocolat’, a treat that captures the essence of Japanese summer. It features a milky white chocolate infused with the refreshing juice of domestic Shine Muscat grapes, all nestled between five-grain cereal dough that itself carries a delicate Shine Muscat aroma. The result is a delightfully crispy and juicy sensation that evokes the fresh taste of the fruit.
This limited-edition flavor is available in an economical 10-piece pack for 1,030 yen (tax included).
The Timeless Favorite: Sugar Butter Sand Tree
For those who cherish the classics, the original ‘Sugar Butter Sand Tree’ remains the brand’s undisputed No. 1 bestseller. This irresistible treat features a special seven-grain cereal dough, including whole wheat and rye, baked to a golden crisp with fragrant fermented butter and sugar. It’s then filled with a rich, milky white chocolate that leaves a memorable taste. Its addictive crunch and flavor have won countless hearts.
Prices for the classic ‘Sugar Butter Sand Tree’ are:
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10-piece pack: 900 yen (tax included)
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14-piece pack: 1,350 yen (tax included)
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18-piece pack: 1,728 yen (tax included)
The Ultimate Indulgence: Sugar Butter Tree Sand Collection
Can’t decide? The ‘Sugar Butter Tree Sand Collection’ offers the best of both worlds, perfect for those who want to experience the full spectrum of flavors. This summer-exclusive assortment combines the classic white chocolate sandwich with the seasonal Shine Muscat Chocolat sandwich, making it an ideal gift or a delightful treat for yourself.
Collection prices are:
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12-piece pack: 1,350 yen (tax included)
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16-piece pack: 1,780 yen (tax included)
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21-piece pack: 2,160 yen (tax included)
Whether you’re a first-timer eager to taste Tokyo’s beloved treat or a loyal fan, this is an opportunity not to be missed. The pop-up offers a chance to grab these delectable sweets directly at Aomori Station.
Event Information
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Location: Aomori Station Free Passage
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Period: April 16 (Thursday) – April 26 (Sunday), 2026
Please note: The prices listed are suggested retail prices. Due to the popularity of these products, there is a possibility of early sell-out. We recommend visiting early to secure your desired treats.
Explore More from Sugar Butter Tree
For more information about Sugar Butter Tree and its delightful range of butter cereal sweets, you can visit their official channels:
This temporary store at Aomori Station marks an exciting expansion for Sugar Butter Tree, bringing a taste of Tokyo’s vibrant Kawaii sweets culture to a broader audience across Japan. It’s a testament to the brand’s growing appeal and a delightful opportunity for locals and tourists to experience these unique butter cereal delights, further enriching the landscape of Japanese regional culinary experiences.
