Cast Your Vote for Your “Oshi” Character
Starting April 9th, customers visiting Avail stores across Japan will receive one voting ticket for the Sanrio Character Grand Prix for every 550 yen (tax included) spent on Sanrio character merchandise. This is a golden opportunity for fans to rally behind their favorite characters and help them climb the ranks in this annual popularity contest. The voting period extends until May 24th.
It’s important to note that purchases made for Avail’s Sanrio character products via the “Shimamura Park” online store are also eligible for voting tickets, regardless of whether payment is made at the store or in advance, as long as the items are picked up at an Avail store on the same day. However, collaborative products featuring Sanrio characters with non-Sanrio characters are excluded from this promotion. For more details and precautions regarding the campaign, please visit Avail’s official campaign page.
Exclusive Original Merchandise Also Available
In conjunction with the Grand Prix, Avail will also launch a line of original “Sanrio Characters” merchandise starting April 11th. This collection will feature exclusive Sanrio Character Grand Prix themed goods, as well as stickers and socks adorned with over 20 different Sanrio characters. It’s a perfect way for fans to show their support and collect unique items.
This campaign not only celebrates the beloved Sanrio universe but also reinforces the vibrant “oshi-katsu” culture that thrives in Japan, where fans actively engage in supporting their favorite characters. The blend of retail therapy and direct fan participation in a major event like the Sanrio Character Grand Prix creates a unique and engaging experience for everyone involved. For more information on Avail’s latest offerings and store locations, you can visit their official SNS channels or use the store locator:
This initiative highlights how Japanese retailers like Avail are embracing and integrating fan culture into their business strategies, providing tangible ways for fans to express their devotion. As the Sanrio Character Grand Prix continues to capture hearts globally, such campaigns will undoubtedly strengthen the bonds between fans and their cherished characters, further expanding the reach of kawaii culture worldwide.
