JEANASIS Unveils Latest Staff-Produced Spring/Summer Collection: “Opinion Leaders” Returns with Fresh Perspectives

JEANASIS Staff-Designed Spring/Summer Collection Arrives, Fusing Frontline Style with Brand Vision

JEANASIS Staff-Designed Spring/Summer Collection Arrives, Fusing Frontline Style with Brand Vision

JEANASIS, a brand under the “Play fashion!” mission of Adastria Co., Ltd., is set to release the fourth edition of its acclaimed “JEANASIS Opinion Leaders” project on April 3, 2026 (Friday). This popular series allows the brand’s store staff to channel their daily customer interactions and personal style into creating unique fashion pieces. This latest collection features five entirely new staff members, each bringing their individual flair to the spring/summer lineup.

The “JEANASIS Opinion Leaders” project is a testament to the brand’s commitment to culture and fashion, offering sharp and sophisticated styles. By empowering staff who are active both in stores and on social media, the initiative aims to propose fashion that genuinely excites both the creators and the customers. It’s like getting fashion advice from your most stylish friend, but now they’ve designed the clothes too!

This fourth installment introduces a fresh cast of five talented staff members:

PEE (Hep Five Store): Known for her healthy and vibrant coordinates.
Miyuki (Sannomiya Store): Excels in unique, girly styles.
Misasasa (Amu Plaza Nagasaki Store): A master of balanced looks that flatter petite figures.
Hiromi (Lumine Est Shinjuku Store): Supported by both men and women for her normcore fashion.
HARU (Lumine Omiya Store): Celebrated for her skillful use of accent colors in casual outfits.

This collaboration results in a distinctive collection that blends the staff’s genuine desire to wear the items with direct feedback from customers, promising a truly authentic and appealing range.

Collection Details

The collection will be available starting April 3, 2026 (Friday), at the official WEB store and ST, ZOZOTOWN, and five select JEANASIS stores (Lumine Omiya, Lumine Est Shinjuku, Hep Five, Sannomiya, and Amu Plaza Nagasaki). A special feature site is available for more details:

https://www.dot-st.com/jeanasis/cp/260403_jol

Meet the Staff Producers

About JEANASIS

JEANASIS is a brand that embraces culture and fashion, offering sharp and unpretentious clothing centered on the strength of black and the elegance of white. It expresses a strong femininity within a mannish and cool style, targeting women in their 20s and 30s. As of February 28, the brand operates 68 stores domestically.

Official WEB Store and ST: https://www.dot-st.com/jeanasis/
Official Brand Site: https://www.dot-st.com/jeanasis/cp/jeanasis_media
Instagram: https://www.instagram.com/jeanasis_official/

About Adastria Co., Ltd.

Adastria Co., Ltd. operates over 40 brands, including “GLOBAL WORK,” “niko and …,” and “LOWRYS FARM,” with approximately 1,500 stores in Japan and abroad. Guided by their group mission “Play fashion!,” they aim to become a global multi-brand company that excites everyone’s lives through fashion.

URL: https://www.adastria.co.jp/

About and ST HD Group

The and ST HD Group is a multi-company collective comprising brands in apparel, general merchandise, and food and beverage such as Adastria Co., Ltd., elementrule Co., Ltd., BUZZWIT Co., Ltd., and ZETTON Inc. It also includes and ST Co., Ltd., which develops mall and media businesses, Adastria Logistics Co., Ltd., responsible for group logistics, and WeOur Co., Ltd., a special subsidiary. The group aims to become a “Play fashion! platformer” that strengthens connections with various stakeholders and spreads the excitement of fashion both domestically and internationally.

URL: https://www.andst-hd.co.jp/
Instagram: https://www.instagram.com/andsthd_official

This innovative approach of empowering frontline staff to shape collections could set a new benchmark for customer-centric design, influencing how ‘kawaii’ fashion trends are born and spread globally through authentic voices.