Diverse Entertainment Offerings
The facility boasts a diverse array of entertainment options, meticulously curated to mirror the beloved Japanese GiGO experience:
-
Amusement Facilities: Classic crane games and other arcade machines, familiar to fans in Japan, are a central feature.
-
GiGO no Taiyaki: This popular Japanese sweet, a fish-shaped cake typically filled with red bean paste, makes its debut in China. The menu includes both traditional taiyaki and special character collaboration taiyaki, crafted with unique molds for each design. These treats are known for their crispy exterior and fluffy interior.
-
Collaboration Cafes: Dedicated spaces for fan communities, hosting events and offering themed menus in conjunction with popular intellectual properties (IPs).
-
Merchandise Area: A treasure trove for collectors, featuring exclusive items and official goods.
The collaboration taiyaki, in particular, showcases a blend of culinary delight and fandom, often featuring characters from popular games and anime. Each character collaboration taiyaki is produced using exclusive molds, ensuring both scarcity and a delightful taste.
Grand Opening Ceremony and Future Vision
An official grand opening ceremony was held on March 27, 2026. Kazuhiro Ninomiya, President of GENDA GiGO Entertainment, addressed attendees, expressing his vision to “broadly deliver the charm of Japan’s game center culture to the world through the GiGO brand.”
Shinji Takemura, President of GENDA Shanghai, shared his excitement: “The opening of the GiGO amusement facility in Shanghai, a global metropolis and iconic area, is a strategic move to enhance our global presence and bridge Japan and China. We believe that entertainment transcends borders. Through GiGO, we hope to promote pop culture exchange between the two countries and together draw a new vision where smiles are born through play.” His words paint a vivid picture of cultural exchange through the universal language of fun.
GENDA Shanghai plans to progressively introduce the latest GiGO content, limited events, and the meticulous Japanese-style hospitality that GiGO is known for. Additionally, the company is developing “Shanghai-exclusive” original content tailored to local market demands. By merging “Japan-born global standards” with “Shanghai’s unique creativity,” GiGO aims to consistently offer fresh surprises and bring joy to its Chinese customers. The name GiGO itself, an acronym for “Get into the Gaming Oasis,” encapsulates its mission to evolve and fulfill people’s desires in real-world spaces, serving as an oasis for entertainment.
For more information on GENDA Shanghai, please visit their website: https://genda-gz.cn/
Store Overview
-
Store Name: GiGO Shanghai Bailian ZX Chuangquchang
-
Address: B1, Bailian ZX Chuangquchang, 340 Nanjing East Road, Huangpu District, Shanghai, China
-
Access: Directly connected to Exit 1 of Nanjing East Road Station (Shanghai Metro Lines 2 & 10)
-
Operating Area: Approximately 365m² (110 tsubo)
-
Operating Hours: 10:00 – 22:00
-
Machine Count: 66 machines (56 crane games, 10 other arcade/music games)
-
Additional Offerings: GiGO no Taiyaki, Collaboration Cafe, Merchandise Area
The grand opening of GiGO Shanghai Bailian ZX Chuangquchang not only expands Japan’s vibrant arcade culture but also sets a precedent for how Japanese “kawaii” and subculture elements can find new homes and evolve in dynamic global markets, fostering cross-cultural connections through shared joy and entertainment.
