Event Highlights and Exclusive Offers
The pop-up is not just about browsing; it’s an interactive experience filled with special promotions and limited-edition items. Visitors will find:
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A:PERS Exclusive LUCKY BAG: Indulge in a specially curated LUCKY BAG featuring items from espoir, LANEIGE, and ETUDE, offering approximately 39% off. These bags are available from March 24 and are limited in quantity, so early arrival is recommended.
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Capsule Toy Campaign: Spend ¥4,400 (tax included) or more at the pop-up, and you’ll get a chance to try your luck with a capsule toy, winning luxurious mini-sized samples from the three participating brands. Prizes are random and limited in quantity.
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Instagram Follower Gift: Follow the official Instagram accounts of the participating brands during the event period to receive popular item pouch samples. This offer is limited to one per person per period and is exclusive to the A:PERS event.
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Phase 1 (from March 24): LANEIGE and ETUDE samples
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Phase 2 (from April 7): LANEIGE and espoir samples
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Discover the Featured Brands and Their Must-Have Items
LANEIGE: The Radiance of Snow
Inspired by the French word for “snow,” LANEIGE embodies the concept of “beauty shining like a snowflake,” focusing on enhancing the skin’s natural moisture, radiance, and beauty. The brand, known globally for its “Lip Sleeping Mask” (a product selling one every two seconds based on 2024 global sales figures), introduces a new moisturizing tint.
Juice Pop Box Lip Tint: This innovative lip tint draws inspiration from music, featuring vibrant colors and packaging. It combines long-lasting wear with deep hydration, thanks to its unique Aqua-Tune Complex™, polypeptides, and ceramides. The lightweight formula ensures a moist finish without dryness, delivering juicy color and a glossy shine for up to 12 hours, though individual results may vary. Fans of the brand’s iconic Lip Sleeping Mask will surely be eager to try this new moisturizing tint!
ETUDE: Your Makeup Playlist
Born in 1985 and inspired by Chopin’s beautiful etudes, ETUDE is a makeup brand that celebrates the concept of a “makeup playlist,” offering a diverse and fun cosmetic play culture. The brand highlights its popular mascara.
Curl Fix Mascara Skinny / Curl Fix Mascara / Curl Fix Mascara Volume Black: This beloved mascara, which has held the top sales share for curl-type mascaras in Korea for 10 consecutive years (according to an external agency, from September 2015 to September 2025), helps even makeup beginners achieve beautifully curled, separated lashes. Its finely dense brush catches each lash, preventing clumps and maintaining an impressive, separated look for hours. Choose from the classic curl type or the ultra-fine skinny type, introduced last winter, to match your desired look.
espoir: Professional Makeup Forward
Meaning “hope” in French, espoir is a professional makeup brand with the concept of “bold and dynamic, a step ahead in makeup.” The brand showcases its groundbreaking cushion foundation.
Silk Skin Layer Cushion: This cushion foundation achieves a new dimension of natural skin-like finish within the brand’s lineup. It’s formulated with a rich blend of skincare ingredients, including NMN (nicotinamide mononucleotide, a moisturizing ingredient) attracting attention for anti-aging, two plant-derived PDRN components (Chlorella protothecoides extract, Lactobacillus ferment lysate, both moisturizing and skin-conditioning), and five types of hyaluronic acid (sodium hyaluronate, hydrolyzed hyaluronic acid, sodium hyaluronate crosspolymer, hyaluronic acid, sodium acetyl hyaluronate, all moisturizing ingredients). This #RecoveryCushion helps maintain healthy skin while applying makeup, promoting recovery.
About A:PERS: A Sanctuary of Diverse Beauty
A:PERS is an experiential select shop in Shin-Okubo, Tokyo, centered around Korean cosmetics and lifestyle items. Its theme, “Diverse beauty in one space,” is reflected in its gallery-like interior, featuring concrete gray, metal, and monotone elements. Here, visitors can engage their five senses to explore skincare, makeup, fragrances, and lifestyle products, choosing beauty that resonates with their sensibilities. A permanent POP UP zone at its heart creates opportunities for brands and people to connect through immersive displays, new product launches, and exclusive events.
Amorepacific: A Legacy of Beauty Innovation
Founded in 1945, Amorepacific is a leading Korean company that has consistently pursued harmony between inner and outer beauty, based on a deep understanding of nature and humanity. With over 20 cosmetic, personal care, and healthcare brands, Amorepacific has catered to the diverse lifestyles and needs of global consumers, earning a reputation for innovatively shaping global beauty trends.
Stay updated on event information by following Amorepacific Japan’s official Instagram: https://www.instagram.com/amorepacific_jp/
This spring, the collaboration between these beloved K-beauty brands and A:PERS promises not just a shopping experience, but a celebration of beauty, innovation, and cultural exchange. As K-beauty continues to captivate hearts worldwide, events like this pop-up further solidify its place within the broader ‘Kawaii’ culture, inspiring new trends and fostering connections among beauty lovers globally.
