Uniquely Designed to Spark Joy
These designs truly stand out, each boasting a distinct personality that is sure to captivate. The patterns, ranging from cosmic motifs to whimsical floral and animal prints, are made to evoke excitement. The press release captures this sentiment perfectly, stating, “Each one boasts a unique design that makes you excited just looking at it.”

The “KiU and Bleu Bleuet” Collection Highlights
600D Backpack
This backpack is made from durable 600-denier polyester fabric, which not only repels water but also resists dirt, ensuring peace of mind on rainy days. With a capacity of 22L, it’s an ideal size for everyday use.
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Price: ¥6,320 (tax included)
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Size: H45cm W31cm D20cm
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Weight: Approx. 750g, Volume: 22L

Front Pocket Mini Shoulder
This compact mini shoulder bag features a main pocket spacious enough for a 500ml plastic bottle and a convenient front pocket for small essentials. Despite its size, it offers exceptional storage capacity.
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Price: ¥2,970 (tax included)
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Size: H14.5cm W23cm

Waterproof Body Bag
Designed to fit snugly against the body, this bag minimizes swaying during walking or active movements, making it comfortable for extended wear.
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Price: ¥2,970 (tax included)
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Size: H19cm W39cm

Paracord Sacoche Pouch
This versatile item can be used as a handbag, shoulder bag (with adjustable strap), or even a standalone pouch. The shoulder strap features a thicker paracord at the weight-bearing section to prevent digging into the shoulder.
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Price: ¥2,750 (tax included)
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Size: H13cm W19cm

Pocketable Mini Bag
Though small, this bag boasts ample pockets and a generous gusset. Pulling the drawstring transforms its shape into a charming, rounded, pouch-like silhouette.
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Price: ¥3,300 (tax included)
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Size: H24.5cm W16cm

Practical Pouches for Every Need
A range of pouches is available to suit various purposes, from daily organization to travel essentials.
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Water Repellent Pouch M (Left)
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Price: ¥1,320 (tax included)
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Size: H8cm W12cm
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Etiquette Pouch (Right)
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Price: ¥2,090 (tax included)
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Size: H13.5cm W19.5cm
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Water Repellent Multi Case (Left)
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Price: ¥1,100 (tax included)
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Size: H9cm W10.5cm
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Water Repellent Wallet Type A (Right)
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Price: ¥1,650 (tax included)
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Size: H8cm W12.5cm
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Packable Safari Hat
This safari hat is designed to be easily folded and stored compactly. With a UV cut rate of over 95% and UPF50+, it is an essential item for sunny seasons.
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Price: ¥2,970 (tax included)
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Size: Brim 7.5cm, Head circumference 62cm

KiU Original Rain Poncho
This rain poncho boasts excellent water repellency. Its hooded design includes a brim and a high neck, providing thorough protection for the face.
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Price: ¥5,940 (tax included)
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Size: Length 105cm, Width 148cm

Where to Find Your “KiU and Bleu Bleuet” Gear
The full collection is available at:
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Bleu Bleuet Official Online Store: https://www.bleubleuet.jp/shop/e/ekiu2603/?filtercode13=1
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Nationwide Bleu Bleuet stores (Please contact individual stores directly for stock availability).
YouFor more information about Bleu Bleuet and their range of lifestyle goods, visit their official website: https://www.bleubleuet.jp
The Future of Kawaii Functionality
This collaboration between KiU and Bleu Bleuet beautifully illustrates how the concept of ‘kawaii’—often associated with cuteness and charm—can seamlessly merge with high-performance functionality. By offering durable, water-resistant bags and accessories in delightful designs, this collection not only meets practical needs but also enhances the everyday experience with a touch of playful elegance. This fusion of delightful aesthetics and robust utility could set a new trend for lifestyle goods globally, inviting more people to embrace daily adventures with Japanese-inspired joy, blurring the lines between outdoor gear and fashion accessories.


