Unlock Savings with “Paru Kore” and Exclusive Member Gifts
The highly anticipated “Paru Kore” (PARCO Collection) event, running from March 18 to March 22, offers a series of attractive promotions for PARCO Card and Pokeparu Pay users. Shoppers can enjoy a generous 10% discount at participating stores. Adding to the excitement, PARCO Points will be boosted by +3 points for every 110 yen (tax included) spent, making every purchase more rewarding.
A unique aspect of “Paru Kore” is the “PARCO Members Rank-Specific Special Gift” for those who spend over 10,000 yen (tax included) during the period. These gifts, available while supplies last, include coveted items from popular beauty brands like Cosme Kitchen / Biople, SABON, LUSH, and ecostore, tailored to members’ ranks.
For more details on “Paru Kore,” visit: https://nagoya.parco.jp/page/sale/?slcd=001453
“Cosme Day” Powers Up with Special Offers and Ayamin’s Beauty Insights
“Cosme Day” is a recurring event on the 10th, 20th, and 30th of each month, but March 20 is a special edition that beauty enthusiasts won’t want to miss. On this day, shoppers paying with a PARCO Card can receive shopping vouchers worth up to 2,000 yen at eligible stores. This special edition also features powered-up exclusive offers from various cosmetic brands:
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MARY QUANT (West Building B1F): Offers personalized makeup experiences based on customer concerns and spring trend makeup experiences (March 18-22).
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ROSEMARY (West Building B1F): Presents samples to the first 50 customers who spend 5,500 yen (tax included) or more using Pokeparu Pay or PARCO Card (March 20).
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ANNA SUI (West Building 3F): Gives away hand creams for purchases over 3,000 yen (tax included) (March 18-22).
For comprehensive information on “Cosme Day” and participating shops, visit: https://nagoya.parco.jp/page/cosme/
Adding a touch of celebrity charm, model and actress Ayami Fukuyama (Ayamin) visited Nagoya PARCO’s cosmetic shops, including “amano,” “Cosme Kitchen / Biople,” and “ANNA SUI.” She shared her honest opinions on items that caught her eye and revealed her “Ayamin-style trend makeup” using her purchases. This exclusive video content, offering insights into product usage and color points with her personal comments, is available on Nagoya PARCO’s official Instagram.
“Ayamin’s genuine takes on her favorite finds are a treat, offering a relatable glimpse into what’s truly trending in J-beauty!”
Watch the full report on Nagoya PARCO’s Official Instagram: https://www.instagram.com/parco_nagoya_official/
Discover Spring Inspiration with the “HELLO, NEW MOOD” Leaflet
To further inspire shoppers, a special leaflet titled “HELLO, NEW MOOD: SPRING SPECIAL LEAFLET” is being distributed throughout the facility from March 11 to April 5, 2026. This beautifully curated leaflet, centered on the keywords “comfortable” and “new,” compiles recommended spring items and useful information for a fresh start to the season.
It features engaging content such as “ROOM JOURNEY,” which visits two “enthusiasts” in the Nagoya area who embody their unique passions, and “BAG CHECK,” delving into the contents of carefully selected bags to reveal personal styles and essential items. This leaflet is a treasure trove of hints to enrich your spring lifestyle.
Exciting Collaborations and Exhibitions Await
Nagoya PARCO is also hosting several other engaging events concurrently, adding layers of entertainment and cultural immersion to the spring campaign:
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ONE PIECE CAFE GENE: A thrilling collaboration cafe with the beloved TV anime “ONE PIECE” will open at THE GUEST CAFE BY PARCO (West Building 3F) from March 13 to April 27 (first phase). The cafe offers special collaboration menus themed around famous scenes from the anime, allowing fans to relive the adventures of the Straw Hat Pirates.
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“Shaun the Sheep Exhibition with Wallace & Gromit”: Celebrating 30 years since Shaun was named by Wallace, this charming exhibition at PARCO GALLERY (West Building 6F) from March 28 to May 31 showcases approximately 260 original concept arts and dioramas used in filming. It offers a deep dive into the beloved works of Aardman Animations, including special collaborative works with miniature photographer Tatsuya Tanaka.
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HYSTERIC MINI: From March 13 to March 22, PARCO BOX (East Building B1F) will feature special goods, including rare adult-sized apparel from HYSTERIC MINI, known for its iconic “MINI” character and unique blend of comic culture, pop art, and rock tastes. Customers spending over 16,500 yen (tax included) will receive a novelty item (tray, tape dispenser, or pop-up dispenser).
Nagoya PARCO’s “HELLO, NEW MOOD” campaign sets a vibrant tone for the spring season, blending practical shopping benefits with engaging cultural experiences. This approach, offering both tangible discounts and immersive themed events, exemplifies how Japanese retail spaces continuously innovate to create comprehensive lifestyle destinations. For enthusiasts of Japanese pop culture and lifestyle trends globally, these multifaceted campaigns highlight the dynamic interplay between fashion, beauty, and entertainment that defines the modern “Kawaii” experience, inviting everyone to embrace a fresh start and discover new inspirations.
