Shibuya Fashion Week (SFW®) is set to ignite Tokyo’s style scene this spring with a groundbreaking new event, “THE CULTIVATE MARKET by SFW®”. This innovative market, designed to “mix communities,” promises a vibrant fusion of fashion, creativity, and connection, making its debut on March 20-21, 2026, at Shibuya Sakura Stage’s BLOOM GATE.
The market marks a fresh chapter for Shibuya Fashion Week, an event that has consistently positioned Shibuya as a global culture beacon through 13 years and 25 editions. As a key component of “TOKYO CREATIVE SALON 2026,” SFW continues its mission to cultivate new trends and foster creative exchange within the city’s dynamic landscape. The “CULTIVATE” concept, which shares its roots with “culture,” underscores the event’s commitment to nurturing fertile ground for new ideas, much like Shibuya’s historical landscape once cultivated rich rice fields.
“THE CULTIVATE MARKET by SFW®” aims to be more than just a place for transactions. It’s envisioned as a dynamic hub where conversations spark, values intertwine, and people, goods, and ideas converge. The atmosphere will surely be buzzing with the energy of discovery, a place where visitors might naturally find themselves becoming part of a larger community. This two-day event will bring together a diverse array of participants, leveraging SFW’s extensive network to showcase established designers, influential figures, and emerging talents.
Attendees can look forward to discovering unique offerings from a curated selection of exhibitors:
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Tokyo New Age
Designers who honed their craft at Yoshikazu Yamagata’s “coconogacco” and previously participated in SFW runways in 2014 and 2015 are reuniting. They will offer personal items that cannot be found elsewhere, including works from KEISUKEYOSHIDA, spomenik, SOSHIOTSUKI, and pillings. -
CFD TOKYO
Celebrating its 40th anniversary, Japan’s sole fashion designer organization, CFD TOKYO, will feature six brands and designers, selling brand samples. Participating brands include zutto matsurika, Annaj, HISUI HIROKO ITO, YUASANO, AROL, and RE SYU RYU. Learn more at CFD TOKYO. -
ICE (Hiroyuki Sasaki)
A popular influencer, model, DJ, and entrepreneur with 1.2 million Instagram followers, ICE will bring a global perspective to the market. His participation is highly anticipated. Find out more about ICE at Elite Model Japan – ICE. -
elite model Japan
A top modeling agency with a presence in over 30 cities worldwide, Elite Model Japan will feature models Joey, Yusaku Cho, Ririka Sakura, and Chika Mizuno, alongside influencers like ICE and Adone Miyato. Explore their world at Elite Model Japan. -
atmos
The sneaker select shop atmos pink, known for blending street culture and fashion for women, will showcase new Nike sneakers with their unique styling. Members registering on-site will receive limited-edition novelties. Visit atmos-tokyo. -
RAGTAG
This specialized used select shop for designer and luxury items will present a curated selection from its 200,000+ items, hand-picked by participating creators. Discover unique finds at RAGTAG. -
YOSHI MIYAMASU
Renowned stylist YOSHI MIYAMASU, celebrated for his fresh mix-and-match styling, will exhibit alongside fellow stylists. His keen sense of style, also seen in his work with Shibuya Fashion Week, promises exciting discoveries. Learn more at YOSHI MIYAMASU. -
Fashion Trend News
Editors and journalists from this trend entertainment media, which aims to bring “the joy of fashion to everyone,” will offer their personal items. Visit Fashion Trend News. -
TSUMUGI
This upcycle project, which transforms paper resources and thinned wood into paper yarn, will sell limited-edition SFW® x Face Oka goods made from upcycled materials. A unique stencil dyeing workshop featuring original designs is also planned. Discover their work at TSUMUGI. -
Uni-share
A student organization of 56 university students in Tokyo, focused on “deepening, connecting, and expanding the world through fashion,” will sell their latest 29th issue magazine, original goods, and second-hand clothing from members. -
Aoyama Fashion Association
This Aoyama Gakuin University student circle will showcase authentic jewelry they create, alongside a flea market featuring “personal items they can recommend to others,” all aimed at sharing the joy of fashion. Visit Aoyama Fashion Association.
The “THE CULTIVATE MARKET by SFW®” is poised to be a vibrant microcosm of Shibuya’s ever-evolving fashion scene, offering a tangible space for creativity to flourish and new connections to form. It’s a chance to step into a marketplace where the future of fashion is not just observed, but actively shaped by diverse voices.
This groundbreaking initiative highlights Shibuya Fashion Week’s ongoing commitment to pushing boundaries and fostering a truly inclusive fashion community. As Shibuya continues its remarkable redevelopment, events like “THE CULTIVATE MARKET” serve as vital platforms, ensuring the city remains a dynamic incubator for culture and style, inviting everyone to participate in its ongoing evolution.
For more details on Shibuya Fashion Week 2026 Spring, visit:
