A Nod to the Noughties: Y2K-Inspired Packaging
Stepping into the world of Eyemony feels like opening a vibrant toy box, brimming with excitement. The brand’s packaging is a playful tribute to the Y2K aesthetic, a vibrant 2000s revival trend that has captured the hearts of Gen Z. With its pop, catchy color schemes and edgy designs, each package is not just a container but a statement piece, making the act of choosing your lashes an enjoyable ritual.
Z-Generation Icon YUNA Leads the Charge
To amplify its message of authentic self-expression, Eyemony has enlisted YUNA, a prominent Z-generation influencer celebrated for her “Gyaru mind.” This term refers to a distinctive Japanese youth subculture known for its bold fashion, makeup, and unapologetic individuality. YUNA’s visuals, showcasing her commitment to her unique style and joyful approach to makeup, highlight the transformative power of eyelashes and the new possibilities they unlock.
Customers visiting participating Don Quijote stores will also have the opportunity to experience Eyemony’s brand movie, which encapsulates its vibrant world. Featuring YUNA’s cool yet cute expressions, the movie vividly demonstrates the diverse looks achievable with just a change of lashes. As one fan might exclaim, “YUNA truly embodies the spirit of self-expression; her collaboration with Eyemony feels perfectly aligned!”
Diverse Styles for Every Mood: The Eyemony Lineup
Eyemony offers a comprehensive lineup of eight distinct styles, each designed to cater to different moods and fashion sensibilities. Every pack contains five pairs, ensuring versatility and longevity for various occasions.
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001 Sway mood: Long, soft tips for a cool, swaying impression.
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002 Lovely mood: Round, spreading curls for a sweet, beloved face.
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003 Grace mood: Delicate curls for a sophisticated and elegant gaze.
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004 Twinkle mood: Round, spreading lashes for lightness and transparency.
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005 Glam mood: Dense volume for a glamorous, eye-catching look.
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006 Layer mood: Curled, three-dimensional strands for an eyelash extension-like effect.
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007 Fairy mood: Gently curled lashes for a soft, cute impression.
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008 Bold mood: Lashes that stand up from the root for an overwhelming presence.
Product Information
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Brand Name: Eyemony (アイモニー)
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Price: 1,200 JPY (excl. tax) / 1,320 JPY (incl. tax)
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Release Date: February 23, 2026 (Monday/Holiday)
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Contents: 5 pairs per pack
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Number of Items: 8 SKUs in total
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Sales Channel: Exclusively at Don Quijote stores nationwide (excluding some locations)
For more details, visit the official Eyemony brand site:
Eyemony Official Website
Eyemony’s debut is more than just a product launch; it’s a statement about personal style and the joy of transformation. As Kawaii culture continues to inspire beauty trends globally, brands like Eyemony, with their focus on playful self-expression and diverse aesthetics, are poised to capture the imaginations of beauty enthusiasts worldwide, offering a fresh way to embrace the art of eye makeup.
