A Fusion of Web3, Craft Beer, and Music
The “Crypto Beer” project stands at the intersection of physical craft beer and the vibrant Web3 community, aiming to foster new values and connections. “Crypto Beer #04” continues this mission by integrating a unique musical dimension. For this fourth series, GRANDLINE BREWING has partnered with mido, the captivating voice behind THE BINARY and also a vocalist for the unit “Tsukuyomi,” to create an original song that perfectly encapsulates the essence and flavor profile of “Crypto Beer #04.”
The tie-up song, titled “NEW ORDER!”, along with its accompanying music video, will be available on various streaming services and YouTube.
Listen to “NEW ORDER!” here
Spotlight on mido (THE BINARY)
mido (THE BINARY) is celebrated for her ability to convey delicate emotions and internal conflicts through a rich, narrative-driven vocal style. Debuting in April 2019 with “Ego mo Id mo Tan jun ni,” produced by Vocaloid P Yurii Kanon, she is a 2.5D artist navigating both real and virtual realms. Her performances, often featuring a 3D avatar dubbed “The Third Skin,” have garnered significant attention, showcasing a new frontier in musical expression.
For those eager to explore more of mido’s work, you can find her here:
Crypto Beer #04: The Brew Details
“Crypto Beer #04” is a limited-edition Modern West Coast IPA, meticulously crafted to deliver a refreshing crispness and a fruity aroma that evokes a sense of collaboration.
-
Beer Style: Modern West Coast IPA
-
ABV: 7.0%
-
Ingredients: Barley malt (manufactured in Germany), hops, carrageenan / carbonated
-
Hops Used: Simcoe, Nelson Sauvin, Mosaic, Columbus, Pahto
The beer is available in sets of 2, 3, or 6 bottles, starting from 1,980 yen (tax included). The label design features a premium finish, adding to its collectible appeal. Shipments are expected within one week of order.
Purchase “Crypto Beer #04” here
Exclusive for Retailers: Acrylic Stand
To commemorate the fourth series, restaurant and liquor store partners will receive an exclusive acrylic stand featuring the label design. This special bonus is perfect for enhancing beer photography and display, though it will not be included with general public purchases.
Meet Elu: The “Crypto Beer Punks” Character
Making a return to the series label after a year is Elu (エル), the main character of “Crypto Beer Punks.” Illustrator memerch (めめんち氏) has once again brought Elu to life with a fresh new look, capturing new expressions for the character. Elu, a 21-year-old design student, dreams of launching her own apparel brand, despite her aversion to beer. Her story adds depth to the vibrant “Crypto Beer Punks” community, which boasts approximately 4,000 members on Discord and 9,000 followers on X, making it one of Japan’s largest “Beer x Entertainment x NFT” projects.
You can check out memerch’s work here:
A Look Back: The Crypto Beer Series
The “Crypto Beer” series has consistently pushed boundaries, each release offering a unique flavor profile and artistic concept:
-
#00: An ideal beer breaking free from conventional notions, featuring the “Crypto Beer” logo. This was the first brew from the Yokosuka brewery, balancing hop aroma, bitterness, and malt.
-
#01: Label art inspired by beer foam and a sunrise motif, symbolizing new beginnings. It delivered tropical aromas of grapefruit and mango from Citra and Simcoe hops, with a clean, light finish.
-
#02: Building on #01, this brew presented a deeper, more satisfying taste with resinous and piney aromas, balanced by subtle malt sweetness and a delightful bitterness.
-
#03: Featured the “CBP” main character Lagerlo. This India Pale Lager offered a light, spring-like experience with herbal and tropical fruit notes, a clear mouthfeel, and refreshing bitterness.
-
#00 -reborn-: A revival of the original West Coast IPA from the Yokosuka brewery’s first batch, perfected for a vibrant hop aroma, pleasant bitterness, and a crisp, clean finish with piney, tropical, and grassy notes.
The Future of Cross-Media Collaborations
Fans of both craft beer and innovative digital culture are eagerly anticipating this brew, celebrating the unique synergy between Web3, music, and art. The launch of “Crypto Beer #04” with its unique blend of craft beer, Web3 community engagement, and a compelling music tie-up with mido (THE BINARY) exemplifies a growing trend in Japan: innovative cross-media collaborations. This approach not only elevates the craft beer experience but also creates a richer, multi-sensory journey for consumers, bridging digital and physical worlds. As these projects continue to evolve, they are sure to inspire new forms of entertainment and product development, pushing the boundaries of what “kawaii” culture can encompass globally. It’s a testament to how brands are finding fresh, engaging ways to connect with diverse audiences, creating a sense of shared experience that transcends traditional product offerings.
