Celebrating Heartfelt Beauty: The Inaugural kirei note AWARD 2025 Unveils Its Winners
The Web magazine ‘kirei note’, operated by Pilotton Co., Ltd., has officially announced the results of its first-ever annual ‘kirei note AWARD 2025’. This groundbreaking award honors products and experiences that embody the philosophy, “Beauty that enriches the heart, enriches daily life,” highlighting items that truly resonate with users and brands alike.
The ‘kirei note AWARD’ was established with a clear mission: to recognize not just superficial attractiveness, but the deeper connection between beauty, personal well-being, and brand integrity. It aims to spotlight moments of beauty that integrate seamlessly into daily routines, making life richer and more fulfilling.
A Rigorous Selection Process
The selection process for the ‘kirei note AWARD 2025’ was meticulously designed to capture a comprehensive view of excellence. It combined the discerning eyes of the editorial team, the firsthand experiences shared by dedicated writers, and the authentic feedback from the vibrant reader community, which was largely reflected through social media engagement. This diverse input was further enriched by the insights of esteemed special judges, ensuring a truly holistic evaluation of each nominee.
The special judges brought a wealth of expertise to the panel:
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kirei (Beauty) Division:
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Sayaka Konishi, Representative Director of the Japan Cosmetics Licensing Association
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Atsuko Morita, Plant Therapist and CEO of Saint Louis International Inc.
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Kana Hashimoto, Editor-in-Chief of kirei note
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travel (Travel) Division:
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CRAZY COCO, Comedian
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Shiho, Producer of “World’s Most Beautiful Scenery to Visit Before You Die”
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tonchan, Girls’ Travel Producer
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The Honored Selections
The awards were presented across two main categories: “kirei” for beauty and “travel” for lifestyle and travel essentials. Each category recognized Gold, Silver, and Bronze winners, chosen for their outstanding ability to touch the heart and enhance everyday experiences.
Among the distinguished recipients:
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kirei Division GOLD Award:
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p/d “p/d Scrub Powder” (PDS Life Inc.)
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TEUDU “TEUDU iP Scell Rich Emulsion” (S-Vita Inc.)
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travel Division GOLD Award:
- MAN-SEL “MAN-SEL Suitcase Carry-on 37L” (Ichikawa Sogyo Inc.)
For a complete list of all the deserving winners across Gold, Silver, and Bronze categories, readers are encouraged to visit the official award special page: https://kireinotes.com/award2025/
Editor’s Reflection on a Meaningful Initiative
Kana Hashimoto, Editor-in-Chief of kirei note, shared her reflections on the inaugural event, expressing profound satisfaction with the selection. “As the first AWARD hosted by kirei note, I feel that we have gathered ‘truly recommendable items’ worthy of this inaugural event,” she commented. “Beyond superficial beauty and fleeting trends, we encountered numerous products and experiences that possess the power to gently support the user’s heart and enrich daily life. I myself discovered many new products through this AWARD, and each one was a wonderful encounter. As an editorial team, we have reaffirmed that ‘kirei’ is not merely external beauty, but a presence that enriches the heart and brings positive feelings into our daily lives.”
About kirei note
‘kirei note’ is a Web magazine dedicated to delivering “stories of ‘kirei’ from Japan and beyond, like a journey, to enrich your daily life with beauty.” It focuses on beauty, travel, and lifestyle, sharing “heart-stirring beauty” through the genuine experiences of its editorial team, writers, and readers. With a substantial following of over 280,000 across Instagram, LINE, and X, it garners strong support from highly discerning women in their 30s and 40s.
Explore more about kirei note and its mission:
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Official Website: https://kireinotes.com/
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Instagram: https://www.instagram.com/kirei_note/
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X (formerly Twitter): https://x.com/kireinote0915
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LINE: https://linevoom.line.me/user/_dQ5OfWzXDwAaYNvDpwFEBtYR7hmPjV4ky3i__iQ
This inaugural ‘kirei note AWARD 2025’ marks a significant step in recognizing and celebrating the profound impact of beauty on our lives. It sets a precedent for future awards, promising to continue inspiring new discoveries and fostering a deeper appreciation for the ‘kirei’ that truly matters.
