GENIT’s Three Pillars of Support
The service is built on three pillars of support:
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Expressing the Artist’s Essence: GENIT specializes in music game development, ensuring that the game design amplifies the charm of each song. This includes visual designs that align with the artist’s worldview, rhythm game charts that leverage song characteristics, and engaging nurturing and collecting elements tailored to fan psychology.
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Partnership-Driven Development: Artists and agencies require no prior game development expertise. By simply providing music, visual assets, and voice materials, GENIT offers end-to-end support, covering planning, design, development, release, and operation. This collaborative approach ensures that the app truly reflects the artist’s vision and fan feedback.
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Engaging Operations for Long-Term Relationships: An app’s journey truly begins after its release. GENIT implements continuous engagement strategies to keep fan excitement high, such as seasonal and event-linked in-game campaigns, limited gachas and story additions for new song releases, GPS-linked rewards at live venues, and ranking/friend features to foster fan communities. Imagine the thrill of unlocking a special item just by being at a live concert—it’s a game-changer for fan connection.
“Dream Beat© Harajuku Festival” A Success Story
A prime example of this innovative approach is the ‘Dream Beat© Harajuku Festival’ app, which served as the official game for the Harajuku Festival held from May 2025 to January 2026. This rhythm game allowed players to enjoy songs from participating artists like Shinako, Takeshita☆Paradise, and Real Piece. Key features included easy-to-play rhythm game mechanics, in-game music video playback, collectible limited edition stickers, and a lottery for merchandise upon completing the sticker book. The app garnered significant fan support, achieving an App Store rating of 4.8 (from over 6,400 reviews) and surpassing 10,000 downloads on Google Play.
Diverse Applications for Artists
These custom music game apps offer diverse applications for artists:
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New Artist Debut Strategy: Expanding song recognition by using the game as an entry point.
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Fan Retention & Engagement: Implementing measures to prevent fan club cancellations and strengthen existing fan bonds.
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Live & Tour Integration: Enhancing the live experience with venue-exclusive item distribution and setlist voting.
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Merchandise & Sales Linkage: Allowing in-game currency to be exchanged for physical goods, connecting virtual achievements to real-world rewards.
GENIT is committed to making music games a central pillar of the fan business, moving beyond their traditional role as mere promotional tools. By empowering artists to cultivate deeper, more engaging relationships with their audience, the company aims to transform fan passion into a sustainable and thriving cultural exchange. This vision promises an exciting future where the ‘kawaii’ culture of Japanese artists and their dedicated fans can flourish globally through interactive digital experiences.
For more details on GENIT’s music game development and operation support, visit their service page: https://www.genit.jp/music-game-dev/
