Unveiling Linomina: Don Quijote’s Exclusive New Beauty Gem
A ‘Petit-Price, High-Quality’ Revolution Blooms for Every Beauty Enthusiast
Japan’s beauty scene is abuzz with the launch of Linomina, a captivating new cosmetics brand set to debut exclusively at Don Quijote stores nationwide (excluding some locations) starting February 16, 2026. Embodying the concept of “wearing light to bloom like yourself,” Linomina aims to democratize high-quality makeup with an irresistible “petit-price” philosophy, making sophisticated beauty accessible to all.
The brand’s name, “Linomina,” is a beautiful fusion of Hawaiian and Japanese influences. “Lino,” meaning “light” or “shine” in Hawaiian, combines with “mina,” evoking “everyone,” “us,” and “beauty” in Japanese. This thoughtful naming reflects the brand’s core mission: to help individuals unveil their inherent beauty, much like a flower blossoming brilliantly under the sun.
Linomina has tapped model Chihiro Yamada as its inaugural image model. Her transparent and radiant visuals perfectly encapsulate the brand’s ethos of “wearing light to bloom like yourself.” Shoppers can look forward to experiencing Linomina’s world through original brand movies, which will be screened in stores, adding an immersive touch to their shopping experience.
Accessible Elegance: A Full Makeup Lineup for Every Day
One of Linomina’s most striking features is its commitment to affordability without compromising quality. Every single item in the collection is uniformly priced at an attractive 800 yen (880 yen including tax), ensuring that high-quality, trend-driven makeup is within reach for daily use. The comprehensive lineup boasts 19 distinct items, meticulously crafted with both on-trend formulations and user-friendly designs, catering to both makeup novices and seasoned enthusiasts.
Here’s a glimpse into the diverse range of Linomina products designed to complete any look:
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Mascara: Engineered for long-lasting, upward curls.
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Long Mascara (2 colors): Designed to coat lashes from the root, providing a delicate, extended finish.
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Volume Mascara (2 colors): Aims to thicken each lash for a more dramatic, impressive eye look.
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Eyeliner: Features an ultra-fine brush for effortless application.
- Liquid Eyeliner (2 colors): Formulated to be resistant to sweat, water, and sebum, ensuring a beautiful, enduring line.
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Eyebrow: Crafted to create ideal hair flow and nuanced expressions.
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1.5mm Eyebrow Pencil (2 colors): Ultra-fine tip allows for precise, hair-like strokes, mimicking natural brows.
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Eyebrow Mascara (3 colors): A quick swipe delivers a soft, natural tint, adding dimension.
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3-Color Eyebrow Powder (3 types): A versatile palette for easily creating natural-looking gradients.
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Eyeshadow: A universally flattering 4-color palette with no “filler” shades.
- Mini 4-Color Eyeshadow (3 types): Compact and portable palettes featuring curated, on-trend colors.
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Base Makeup: Designed to sculpt with light and shadow for flawless skin.
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Finish Powder (1 type): Smoothly covers pores and controls shine, maintaining a beautiful complexion throughout the day.
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3-Color Shading Palette (1 type): Offers adjustable shades for natural contouring, creating the illusion of a smaller face.
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“The launch of Linomina at Don Quijote is a game-changer for accessible beauty. It’s exciting to see a brand deliver such a complete, high-quality lineup at a price point that invites everyone to experiment and express their unique style!”
Linomina: Your New Go-To for Japanese Beauty
The arrival of Linomina marks a significant moment for the “kawaii” beauty culture, making sophisticated Japanese makeup trends more attainable globally. With its focus on quality, affordability, and a full range of products, Linomina is poised to become a staple in many beauty routines. This launch will likely inspire more brands to follow suit, pushing the boundaries of what’s possible in the affordable beauty segment. For those eager to explore the latest in Japanese cosmetics without breaking the bank, Linomina offers a vibrant new opportunity to “bloom with light” and discover their own unique beauty.
Product Overview:
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Brand Name: Linomina
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Release Date: February 16, 2026 (Monday)
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Price: 800 yen (tax-exclusive) / 880 yen (tax-inclusive) per item
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Item Count: 19 SKUs
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Sales Channel: Exclusively at Don Quijote stores nationwide (excluding some locations)
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Official Website: https://linomina.com/
