Unveil Your Inner Glow: NARS Launches Exclusive Pop-Up Event at @cosme TOKYO with a Dazzling New Shade!

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A New Era of Radiance: The “Light Reflecting Setting Powder Pressed N 05555 FOG”

The “Light Reflecting Setting Powder Pressed N” is an iconic product, boasting the title of Asia’s number one selling compact powder from 2022-2024 (according to Beaute Research). Its beloved formula, which encapsulates François Nars’ philosophy of transparency through light reflection, is now expanded with the addition of the 05555 FOG shade.

This new shade is designed to seamlessly blend with delicate skin tones, subtly camouflaging concerns like redness. It promises a weightless feel and a finish that enhances the skin’s natural beauty, as if your bare skin itself has been perfected. The powder sets makeup, controls shine, and prevents creasing, maintaining a sophisticated luminous texture for extended periods. One sweep is all it takes to achieve enduring transparency and a radiant presence.

NARS new shade powder

Exclusive Pre-Release Details

The “Light Reflecting Setting Powder Pressed N 05555 FOG” (New 1 color, 10g, 6,490 yen including tax) will be available for pre-release at @cosme TOKYO and @cosme SHOPPING starting February 11th, 2026. The nationwide launch is scheduled for February 13th, 2026. Pre-orders on @cosme SHOPPING began on January 28th, 2026.

Experience the “NARS HOUSE OF LIGHT” Pop-Up

Visitors to the @cosme TOKYO event will find a treasure trove of NARS experiences, beyond just the new powder. The POP UP space will allow guests to try on not only the latest release but also other award-winning and popular items. Special purchase benefits and exclusive kits will be on offer, making it an unmissable event for NARS enthusiasts.

NARS store display

Event Highlights:

  • Pre-release of the “Light Reflecting Setting Powder Pressed N 05555 FOG”: Be among the first to own this highly anticipated new shade.

  • POP UP Exclusive Gifts: Receive a special NARS hair clip with purchases over 6,490 yen (including tax) of NARS products at the event venue or @cosme SHOPPING, while supplies last.

    NARS hair clips

  • POP UP Exclusive Kits: Discover curated kits featuring the new setting powder and other popular base makeup items, with prices ranging from 10,670 yen to 12,700 yen (including tax). These customizable kits allow you to select one item from each of three categories (A, B, C).

    • Category A (Select 1):

      • Light Reflecting Setting Powder Pressed N 05555 FOG

      • Light Reflecting Setting Powder Pressed N 5894 CRYSTAL

      • Light Reflecting Setting Powder Loose N 02383 CRYSTAL

    • Category B (Select 1 from POP UP eligible products):

      • Light Reflecting Serum Cushion Foundation

      • Light Reflecting Tone-Up Veil

      • Light Reflecting Foundation

      • Light Reflecting Luminizing Powder

      • Radiant Creamy Concealer

      • Afterglow Lip Balm N

    • Category C (Select 1):

      • Light Reflecting Serum Cushion Foundation 03790 MONT BLANC (special size 5g)

      • Mini Concealer Brush (special size)

    Note: One kit per person per day. While supplies last. Contents may change without notice.

  • Base Makeup Advice by NARS Makeup Stylists: Receive personalized skin preparation advice using the Light Reflecting series. This complimentary service is reservation-preferred and lasts approximately 30 minutes.

    NARS makeup brush

    Those who participate in the advice session and make a purchase of 15,000 yen (including tax) or more will receive a special size Mini Face Brush.

    Reservation and Details: https://bj8dtlwijxc0uisx8fkb.stores.jp/reserve/b5598faf09f2e7e8609f

  • Stamp Rally Content: Engage in a fun stamp rally for an added layer of enjoyment.

This is a unique opportunity to immerse yourself in the world of NARS, exploring makeup items that promise to reveal a charm beyond your imagination. The atmosphere of “NARS HOUSE OF LIGHT” feels like stepping into a beautifully curated art gallery, where each product is a masterpiece designed to enhance your natural luminosity.

The Future of Kawaii Beauty

Events like “NARS HOUSE OF LIGHT” at @cosme TOKYO signify a growing trend in the Japanese beauty market: creating immersive, interactive experiences for consumers. This approach aligns perfectly with the Kawaii culture’s emphasis on delightful details and personalized expression. For global readers, such pop-ups offer a glimpse into how premium beauty brands are engaging with their audience in Japan, often blending high fashion with accessible, hands-on discovery. This fusion of luxury and playful engagement is sure to inspire future beauty events worldwide, further shaping the evolving landscape of Kawaii beauty culture abroad.

Official NARS Website: https://www.narscosmetics.jp/

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