A Whimsical Touch to Daily Cleansing
This special collaboration transforms everyday skincare into a delightful ritual. Cinnamoroll, known for his fluffy white appearance and origins in the sky, perfectly complements LAGOM’s gentle cleansers. The “Gel to Water Cleanser,” with its jelly-like texture ideal for morning use, showcases a cheerful Cinnamoroll reaching for the sun.
Meanwhile, the “Micro Foam Cleanser,” which creates a cloud-like lather perfect for evening makeup removal, features a serene Cinnamoroll drifting to sleep beside the moon. This thoughtful pairing encourages users to embrace a moment of peace and return to their natural self with each wash.
Exclusive Campaigns for Fans
To celebrate this enchanting release, LAGOM is rolling out several limited-time campaigns across various sales channels, offering exclusive Cinnamoroll merchandise.
Online Store Exclusive: Original Keyring
Customers who purchase the “Cinnamoroll Cleanser Set” (priced at 4,510 yen, including one Gel to Water Cleanser and one Micro Foam Cleanser) from LAGOM’s official Qoo10 or Rakuten stores will receive one of two original Cinnamoroll keyrings, chosen at random. This surprise element adds an extra layer of excitement for collectors. Quantities are limited.
In-Store & Other Online Exclusive: Original Sticker
For purchases made at physical stores, Amazon, and andST, each eligible Cinnamoroll cleanser (either Gel to Water Cleanser or Micro Foam Cleanser) will come with one random original sticker. There are two unique designs for each product, ensuring a delightful collectible for every fan. Available while supplies last.
LINE Friend Exclusive: Digital Wallpaper
Fans can also receive an original Cinnamoroll wallpaper by becoming a friend of LAGOM on LINE. Existing friends can obtain the wallpaper by entering a specific keyword found on the Cinnamoroll special page of the LAGOM official website. This digital treat is available from February 13th to March 13th, 2026.
Access the special website for more details:
LAGOM x Cinnamoroll Special WEB Site
About LAGOM: The Essence of “Just Right”
Founded in Seoul in 2015, LAGOM emerged from a collaboration between renowned makeup artists, medical experts, cosmetic developers, and dermatological researchers. Their philosophy, centered on “what modern skin truly needs,” aims to create products that are “not too little, not too much”—a concept echoed in the Swedish word “lagom.” This approach ensures effective yet gentle skincare solutions.
“It’s truly exciting to see such a thoughtful collaboration between a trusted K-beauty brand and an iconic Sanrio character! The way Cinnamoroll’s imagery aligns with the cleansers’ textures makes it feel like a match made in heaven for fans of both skincare and kawaii culture,” shared a long-time enthusiast.
This collaboration signifies a beautiful cross-cultural blend, bringing together the meticulous science of Korean skincare with the universal charm of Japanese kawaii. It highlights a growing trend where beloved characters transcend their original media to enhance everyday experiences, promising a future where beauty routines are not just effective but also bring joy and a touch of fantasy to users worldwide.
For further information on LAGOM and its products, please visit:
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Facebook: lagom.tokyo
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