A Dream Come True: Meet TWICE’s SANA & MINA in Person!
Fans of global sensation TWICE are buzzing with excitement as “SWEET 1 DAY” unveils a special campaign offering a rare chance to meet SANA and MINA face-to-face. This exclusive event, a beacon for ONCE (TWICE’s fandom name), promises an unforgettable experience for 80 lucky winners.
The special campaign centers around the “SWEET 1 DAY” color contact lens series, for which SANA and MINA serve as brand ambassadors. To enter, participants need to purchase two boxes of either RADIRIS, championed by SANA with its concept of “a protagonist’s gaze that speaks confidence,” or MEVILAGE, fronted by MINA under the theme “a goddess dwells in those eyes.” Each two-box purchase at participating stores or official online channels grants one entry ticket for the lottery.
Campaign Details & Timeline
The highly anticipated event is scheduled for March 15, 2026, in Tokyo, with further details to be announced on the official website. The application period for this unique opportunity varies by retailer:
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Don Quijote (Pre-sale): February 9, 2026, 10:00 AM – March 1, 2026
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Sweet Official Online Store: February 12, 2026, 12:00 PM – March 1, 2026
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More Contact: February 12, 2026, 12:00 PM – February 26, 2026
The final application deadline is March 2, 2026, at 11:59 PM, with winners announced by March 9, 2026. A total of 80 individuals will be selected, with 40 winners for RADIRIS and 40 for MEVILAGE.
Featured Color Contact Lens Series
The campaign highlights two distinct color contact lens lines, each embodying the unique charm of its ambassador:
RADIRIS (SANA’s Brand)
Launched on November 7, 2025, RADIRIS offers 9 vibrant colors. These lenses feature delicate gradations and profound dimensionality, designed to create an elegant and sophisticated look. The transparency, as if adorned with light, enhances the gaze, achieving a “class-up eye” that captivates regardless of gender.
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Product Specifications:
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BC: 8.6mm
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DIA: 14mm
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GDIA: 13.1-13.2mm
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Water Content: 38.5%
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Usage Period: 1 Day
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Price: 1,600 yen + tax for a box of 10 lenses.
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For more information and shop details:
MEVILAGE (MINA’s Brand)
Released on November 10, 2025, MEVILAGE also comes in 9 alluring colors. This line aims for an “adored natural” look, blending purity with a hint of allure. The lenses offer a soft, skin-like coloration, bringing out a gentle dignity characteristic of adult femininity.
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Product Specifications:
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BC: 8.6mm
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DIA: 14mm
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GDIA: 13.1mm
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Water Content: 38.5%
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Usage Period: 1 Day
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Price: 1,600 yen + tax for a box of 10 lenses.
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For more information and shop details:
A Glimpse into the Future of Fan Engagement
This campaign by Sweet Co., Ltd., which has been at the forefront of planning and developing original beauty products since 2008, exemplifies a growing trend in the kawaii idol sphere: offering deeply personal fan interactions. It’s more than just merchandise; it’s about creating intimate, memorable moments that transcend the digital realm. As one fan might exclaim, “Meeting SANA or MINA in person? That’s the kind of magic only K-Pop idols can create!”
By integrating high-quality beauty products with exclusive fan events, “SWEET 1 DAY” is not only promoting self-expression through “personal beauty” but also strengthening the bond between idols and their dedicated fanbase. This approach is likely to inspire future collaborations, pushing the boundaries of how fans can connect with their beloved artists and immerse themselves deeper into the vibrant world of kawaii culture.
