Hoppe-chan’s Irresistible Comeback: A “Fluffy-Squishy” Surprise for Fans!
Japan’s cherished character, Hoppe-chan, is making a delightful return, capturing hearts once again with an innovative new series. Memory Tech Tsukuba Co., Ltd.’s Sunhohsekki Division has launched a collection of flocked Hoppe-chan figurines, presenting a unique “fluffy yet squishy” tactile experience that promises to charm collectors.
These new figurines, available since January 2026, feature a special flocking process that results in an intriguing blend of textures. Imagine something as soft as a plush toy but with the satisfying give of a marshmallow – that’s the “fuwa-puni” (fluffy-squishy) sensation these Hoppe-chan figures deliver. They are designed not just to be seen, but to be touched and displayed, offering a comforting presence. Adding to the excitement, each purchase is a delightful surprise, as the specific design received is random, fostering a sense of collection and the joy of discovering one’s “oshi Hoppe-chan” (favorite Hoppe-chan).
The Allure of the New Hoppe-chan Collection
This fresh lineup introduces “Fluffy Ribbon Deca Hoppe-chan” and “Fluffy Rabbit Deca Hoppe-chan,” each priced at 825 yen (tax included). Measuring approximately 2.5cm across, these “Deca” (large) sized figures are crafted from silicone and plastic with the signature flocking. As each Hoppe-chan is handmade, slight variations in color and size add to their individual charm.
Here’s what makes the new series so captivating:
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Unique Texture: Special flocking creates a plush-like, fluffy feel, while maintaining a satisfyingly squishy, marshmallow-like touch.
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Exciting Randomness: The element of surprise, where the design is unknown until opened, amplifies the anticipation and fun.
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Handcrafted Charm: Each figure is meticulously handmade, ensuring delightful individual differences in color and form.
Hoppe-chan’s Enduring Legacy: From 2010 Craze to Modern Icon
Hoppe-chan, initially conceived in 2010 with inspiration from dessert decorations, quickly became a sensation among elementary and junior high school girls. Its distinct, squeezed-out form and unique expressions for each figure fueled a massive boom. Now, this character, once a symbol of the early social media era, is experiencing a resurgence among Generation Z, who appreciate its individuality and diversity as a contemporary icon of empathy.
The character’s 15th anniversary in January 2026 is further celebrated with a new TV anime broadcast, signalling a new chapter for “Reiwa’s Hoppe-chan” – a character poised to connect many hearts once more.
A Message from Sunhohsekki
Reflecting on this revival, a representative from the Sunhohsekki Division shared, “We have received requests for ‘fluffy Hoppe-chan’ for many years, and after much trial and error, this ‘newborn Hoppe-chan’ has emerged. As Hoppe-chan evolves with limbs and mouths for its 15th anniversary, we hope everyone continues to embrace it as ‘still Hoppe-chan.’ We at Sunhohsekki feel it is our duty to offer Hoppe-chan that is both nostalgic and new to our long-time customers. We believe the freshness and surprise that come from connecting ‘memories of the past’ with ‘present values’ will bring even more sparkle to everyone’s daily lives.”
The company emphasized its vision for Hoppe-chan: “As a character symbolizing nostalgia and diversity, Hoppe-chan conveys the message, ‘You are loved no matter who you are, and you can be anyone you want to be.’ We will continue to actively re-promote this message.”
Looking Ahead: Hoppe-chan’s Place in Global Kawaii Culture
Hoppe-chan’s journey from a childhood craze to a nostalgic touchstone for a new generation highlights the enduring appeal of Japanese kawaii culture. This blend of unique tactile experiences, collectible charm, and a message of self-acceptance positions Hoppe-chan not just as a product, but as a cultural bridge. As it steps into its 15th year with new merchandise and an anime, Hoppe-chan is set to further weave its whimsical narrative, perhaps inspiring future trends in how global audiences interact with and cherish Japanese characters.
For more information and to explore the new collection, visit the official online store: https://sunho.store/
Corporate information is available at: http://mitto.co.jp/
