Chiikawa’s Irresistible Face Pouches: Cuteness That’s More Than Skin Deep
Prepare for an overdose of kawaii as the beloved Chiikawa characters debut a new line of fluffy face drawstring pouches, designed to melt hearts with their undeniable charm. These aren’t just ordinary pouches; they’re a tactile and visual delight, featuring snuggle-worthy textures and adorable expressions that extend beyond the surface to surprise with charming inner linings.
Created by illustrator Nagano, Chiikawa has captivated audiences across Japan and beyond through its heartfelt and often humorous adventures shared on social media. The characters’ innocent, sometimes teary-eyed expressions and a world that offers a unique sense of solace – what the Japanese call iyashi (癒し) – have made them a cultural phenomenon. Now, fans can carry a piece of that comforting world with them every day.
A Closer Look at the Collection
Each pouch in this collection embodies the essence of its character, crafted with a soft, fluffy material that invites touch. The attention to detail is remarkable, ensuring that every angle brings a smile.
Usagi’s Playful Appeal
First up is the Usagi (Rabbit) face pouch, capturing the character’s signature playful expression. Its vibrant yellow fluff is perfectly complemented by charming details, including a fluffy white tail on the back that adds an extra layer of cuteness.

But the magic doesn’t stop there. Open the pouch, and you’re greeted by a delightful inner fabric adorned with an adorable pattern of Usagi characters, making every glance inside a mini-celebration of kawaii.


Momonga’s Mischievous Charm
The collection also features the undeniably cute Momonga. With an expression that seems to say, “Isn’t this just the cutest?” this pouch is a burst of charm. The fluffy tail at the back further amplifies its irresistible appeal.

True to the collection’s theme, Momonga’s pouch also boasts a patterned inner lining, ensuring that the kawaii experience is complete, inside and out.

Furuhonya’s Gentle Smile
For those who appreciate a more subdued yet equally endearing charm, the Furuhonya (Used Bookstore Guy) face pouch offers a gentle, heartwarming smile. Its fluffy texture provides a comforting tactile experience, making it a double source of iyashi.

Inside, the pouch reveals a sweet pattern of Furuhonya characters, enhancing the joy of using this adorable accessory.

Rakko’s Endearing Features
The Rakko (Sea Otter) pouch completes this charming lineup. Its design captures Rakko’s sweet features, including a tiny tail that adds to its endearing character.

Just like the others, the Rakko pouch features a delightful inner pattern, continuing the theme of hidden cuteness.

Practicality Meets Cuteness
Each pouch measures approximately 16cm x 22.5cm x 11cm, offering a perfectly practical size for storing small items. The gusseted design ensures ample storage capacity, making them ideal for everyday essentials, makeup, or simply as a charming display piece.

These Chiikawa face pouches are more than just functional items; they are a testament to the power of kawaii to bring joy and comfort into daily life. With their adorable designs and delightful hidden details, they offer a truly special experience for fans. As one fan might exclaim, “The inner lining is just a whole new level of adorable! I need them all!”
To discover more about these heartwarming items and other Chiikawa goods, visit the official Perfect World Tokyo shop:
The enduring appeal of Chiikawa, with its blend of relatable emotions and whimsical charm, continues to enrich kawaii culture globally. These face pouches are a perfect example of how Japanese character merchandise can transcend simple utility to become cherished sources of daily happiness and comfort.


