Good Smile Company Transforms Figure Festival with “Good Smile Fest 2026”
The renowned figure maker, Good Smile Company, is set to captivate fans across Japan with its newly rebranded flagship event, “Good Smile Fest 2026,” promising an unprecedented showcase of over 1,000 new and cherished figures and plastic models. This grand celebration of hobby culture will unfold in both Tokyo and Osaka, inviting enthusiasts to immerse themselves in a world of meticulously crafted collectibles.
Building upon the legacy of its predecessor, “Smile Fest,” the newly named “Good Smile Fest” aims to deepen the brand experience and world-building for attendees. Visitors can anticipate a vibrant atmosphere, filled with displays that bring beloved characters to life, from the iconic Nendoroid series to intricate scale figures and innovative plastic models.
A Dual-City Extravaganza: Tokyo and Osaka
The festival is strategically planned for two major Japanese cities, allowing a wider audience to partake in the excitement. Each venue offers a unique opportunity to explore the vast collection.
Good Smile Fest 2026 Tokyo
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Dates: June 6 (Saturday) 10:00 – 21:00 & June 7 (Sunday) 10:00 – 18:00, 2026
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Venue: Bellesalle Akihabara
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Admission: Free
Good Smile Fest 2026 Osaka
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Dates: August 22 (Saturday) & August 23 (Sunday), 2026 (Times to be announced later)
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Venue: Umeda Crystal Hall
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Admission: Free
Please note that venues and dates are subject to change without prior notice.
Scenes from Smile Fest 2025, showcasing diverse exhibits from Racing Miku to Nendoroid displays.
Exclusive Early Access and Teaser Insights
For those eager to be among the first to witness the spectacle, an exclusive “Paid Early Ticket” will be available for the Tokyo event. This special ticket grants access one day prior to the general public opening, offering a more intimate viewing experience.
Paid Early Ticket Details (Tokyo Only)
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Usable Date & Time: June 5 (Friday), 2026, 19:00 – 21:00
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Event: Good Smile Fest 2026 Tokyo
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Price: 500 JPY (tax included)
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Purchase Method: To be announced around April 2026
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Note: Entry will be assigned to either 19:00 or 20:00.
The official teaser site for Good Smile Fest has been launched, providing a glimpse into what awaits. It currently features a digest movie from “Smile Fest 2025 Tokyo” and will progressively reveal more details, including original illustrations of figures slated for exhibition. This is where fans can keep an eye out for their favorite characters making their figure debut!
Image from the Teaser Site
Teaser Site: https://goodsmile.link/goodsmilefest2026
Win Early Access: Follow & Repost Campaign
To celebrate the announcement, Good Smile Company is hosting a special “Follow & Repost” campaign on its official X (formerly Twitter) account. Ten lucky winners will receive a “Paid Early Ticket” for the Tokyo event.
To enter:
- Follow the official Good Smile Company X account: @gsc_goodsmile
- Repost the designated campaign post during the period.
Campaign Period: February 8 (Sunday) – February 21 (Saturday) 23:59, 2026
Campaign details
Campaign Details: https://goodsmile.link/goodsmilefest2026_cp
Good Smile Company, established in 2001, stands as a pillar in Japan’s global figure and toy industry, renowned for planning, production, manufacturing, and sales. The company’s “Nendoroid” series, with over 2,500 types released, is a testament to its innovative spirit. Expanding beyond figures, the company actively engages in anime content ventures and global collaborations, continuously challenging itself to disseminate Japanese culture worldwide.
As “Good Smile Fest 2026” prepares to open its doors, it signifies not just an event, but a vibrant cultural hub where the passion for Japanese pop culture, particularly figures and models, converges. These festivals are the heartbeat of the “otaku” community, offering a tangible connection to their favorite characters and creators. For fans worldwide, this evolution of the festival promises even greater immersion, potentially inspiring new collectors and fostering deeper appreciation for the artistry behind these beloved collectibles, further cementing Japan’s role as a global leader in Kawaii culture.
